ASO Specialist for Mobile AI Keyboard App

Job Description: We are looking for an experienced ASO (App Store Optimization) specialist to help boost the visibility and downloads of our app, Typly, on both the Apple App Store and Google Play Store. The goal is to optimize Typly’s presence through keyword research, compelling descriptions, and strategic improvements that will enhance our app's ranking and visibility. Key Responsibilities: Keyword Research: Identify the best keywords and search terms to target, including high-ranking, competitive, and long-tail keywords relevant to our app’s functionality (smart texting, reply prompts, dating, flirting, etc.). App Title & Subtitle Optimization: Review and optimize the app’s name and subtitle for maximum impact. App Description: Write a compelling, keyword-rich description that highlights Typly’s features, such as flirty prompts, Typly Translate, custom-tailored responses, and more. Focus on user benefits and conversion-driven language. App Store Screenshots: Provide recommendations for screenshot captions that demonstrate Typly’s key features and drive installs. Icon & Visuals: Suggest improvements to our app icon and visuals to increase click-through rates. Localized ASO: If applicable, research and implement localized keywords and descriptions to reach global audiences (e.g., Spanish, French, etc.). Skills Required: Proven experience in ASO with successful case studies of increasing downloads and rankings for apps. Strong understanding of App Store and Google Play algorithms, trends, and best practices. Ability to perform keyword research using ASO tools such as App Annie, Sensor Tower, or Mobile Action. Excellent copywriting skills to craft engaging and persuasive app descriptions. Experience with A/B testing for app store creatives (icon, screenshots, description) to improve conversion rates. Familiarity with App Store Connect and Google Play Console to implement updates and monitor performance. Deliverables: Optimized App Title & Subtitle: Propose effective titles and subtitles that incorporate relevant keywords. App Description: Provide a fully optimized app description that is engaging, keyword-rich, and tailored to convert. Keyword List: A comprehensive list of relevant keywords, including suggestions for keyword ranking improvements. Recommendations for Screenshots: Suggestions for screenshot designs and captions that highlight Typly’s key features (custom responses, flirty prompts, etc.). Competitor Analysis: Analyze competitors and provide insights into how we can outperform similar apps in the category. Ongoing ASO Strategy: A plan for continued optimization post-launch, including monitoring of rankings, reviews, and updates. Ideal Candidate: Has a proven track record in ASO for mobile apps (preferably in the texting, communication, or dating categories). Understands how to create high-converting app store listings. Stays up-to-date with App Store and Google Play algorithm changes. Strong analytical skills to monitor performance and suggest improvements. Additional Info: Please include case studies or examples of previous ASO work, particularly where you’ve improved app store rankings, downloads, or user engagement.