I am an ambitious and enthusiastic marketer with a strong professional and academic background. I have worked with a wide range of clients on brand guidance, ad testing, analytics, media, customer experience, and product testing studies.
Marketing, in my opinion, is the embodiment of actionable understanding, which starts with a thorough awareness of the needs, habits, and trends of the client, consumer, or customer and culminates in deliberate, well-thought-out plans and strategies. By doing this, we can embrace our distinctiveness and ensure that consumers remember it.
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Εμπειρία
Senior Digital Commerce Analytics (DPC) Specialist - Emerging Markets Central (EMC)
Αυγ, 2024 - Τώρα
•
5 μήνες
adidas
Αυγ, 2024 - Τώρα
•
5 μήνες
Experienced in creating and managing Amazon and Noon sponsored ad campaigns, achieving ROAS exceeding 20. Skilled in driving profitable market share growth through digital partner channels by optimizing product visibility and sales performance. Expertise in developing marketing strategies, analyzing campaign performance, and delivering actionable insights to enhance ROI and brand visibility. Proficient in identifying best sellers and addressing inventory gaps to support sustained growth.
Cairo, Egypt
Αυγ, 2024 - Τώρα
•
5 μήνες
Consultant, Program Management (Advisors Research Center)
Σεπ, 2023 - Αυγ, 2024
•
11 μήνες, 1 ημέρα
Mastercard
Σεπ, 2023 - Αυγ, 2024
•
11 μήνες, 1 ημέρα
• Contribute to the development and growth of the new Advisors Research Center capability
• Partner with clients worldwide to help them drive measurable value
• Develop client and company insight reports
• Deliver new research products and strategies to market smoothly and efficiently
• Successfully leveraging research assets and delivering the most challenging research output
• Provide key insights based on secondary research and/or analyzing the available data
Cairo, Egypt
Σεπ, 2023 - Αυγ, 2024
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11 μήνες, 1 ημέρα
Kantar
Αυγ, 2021 - Σεπ, 2023
•
2 χρόνια, 1 μήνας
Senior Market Research Executive
Φεβ, 2023 - Σεπ, 2023
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7 μήνες, 2 ημέρες
As a senior market research executive, my work involves client management, developing client reports, and providing actionable insights. In addition, I mentor, coach, and train juniors and interns both on the job and informally, and manage the daily workload of line reports. My day-to-day work involves project management, e.g., planning, management, execution, problem solving, and delivery. I also develop proposals, including background research on relevant market sectors.
Market Research Executive
Αυγ, 2021 - Ιαν, 2023
•
1 χρόνο, 5 μήνες
My work involved client management, developing client reports, and providing actionable insights. In addition to day-to-day project management, e.g., planning, management, execution, problem solving, and delivery. I contributed to proposal development and commercial management.
Αυγ, 2021 - Σεπ, 2023
•
2 χρόνια, 1 μήνας
Εκπαίδευση
Arab Academy for Science, Technology and Maritime Transport
2016 - 2020
•
4 χρόνια
Bachelor's degree in Marketing and International Business Administration
Egypt
2016 - 2020
•
4 χρόνια
University of London
2016 - 2020
•
4 χρόνια
BSc in Economics and Management under the academic direction of the London School of Economics (LSE)
United Kingdom
2016 - 2020
•
4 χρόνια
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