Natalia V.

Support Marketing Director in the briefing, evaluation and presentation of communication materials that support business goals. Work with Product Marketing and Go-To-Market to ensure clear positioning of key product concepts, including understanding of distribution channel, target consumer and key messaging. Understand local business and marketing needs and champion them with cross-functional partners. Write effective business briefs that inform marketing communication briefings. Champion communication with Regional Brand Marketing, Product Marketing and Go-To-Market teams on assigned initiatives. Own communication with teams on marketing initiatives to ensure alignment and seamless execution. Lead reporting on marketing initiatives, including collection and evaluation of tools and sharing of best practices. Work with key stakeholders (Product Marketing, Go-To-Market and Marketing Operations and HUB marketing teams) to select key products for seasonal photo shoots and own sample ordering process. Experience with integrated marketing campaign tactics including advertising, digital, public relations, event marketing and retail point-of-sale. Superior organizational and project management skills. Excellent communication skills. Proven analytical and problem solving skills. Ability to influence within a highly matrixed organization. Strong interpersonal skills. Multi-tasker who is flexible and thrives in fast-paced, dynamic environment. Individual contributor.Team player.

Define and implement cohesive local PR and Event strategies and their role in building towards overall brand direction.Manage the development of all below-the-line communication tools from conception to execution ensuring that all projects are on time, within budget and on brief. Oversee and guide the development, implementation and measurement of PR plans and executions. Works alongside Brand Communication leads within the categories. Work with local PR external agencies to ensure alignment with Regional and Global PR and Event team thus facilitating the adoption, building and launching of local PR activities. Develop and implement category specific PR stories into local PR channels (e.g. press releases, press conferences, ...). Maximize regional PR coverage and exploit insights/analytics to monitor growth and share of brand presence. Manage development and design of concepts for locally relevant events, fairs and exhibitions in territory. Build and establish excellent media relationships & event network. Manage and monitor the PR and Events budget. Local crisis management. Proven success at developing and inspiring PR strategy with advanced thinking and creative solutions. Demonstrated understanding and experience delivering solutions across all PR platforms. Demonstrated experience working on international campaigns and multi-disciplinary teams. Good Media relations / networking. Passion in sports / fashion. Excellent communication and presentation skills. Fluent in English and Spanish communication skills (writing and verbal)

Be an integral member of the account team and service the client through research, media relations, writing, program development and management, and day to day account administration. Enthusiastic, tireless, passionate and driven people. Writing media relations materials to include pitch letters, news releases, backgrounders, fact sheets & bios. Developing pitches and working with targeted media on story development. Program execution and daily client service.Handling media relations activities that include list building and maintenance, daily media monitoring, and scanning media to identify opportunities for clients. Strategic counsel and execution aligned with our client’s business objectives. Deliver expert guidance and implementation support on critical communications issues. Build awareness and buy-in around a new corporate vision. Design a strategy to reach local constituencies and national influencers. Develops solutions that sustain corporate value and drive business results. Key accounts: Goodyear, Vale, Fiat, American Airlines, Everis and Colsubsidio.

Writing reports and media materials. Media relations. Event management. Research. Supporting account teams. Research for new business pitches. Daily media monitoring, and scanning media to identify opportunities for clients. Work with targeted media. Highly motivated self-starter with excellent communication and writing skills. Strong academic track record, a science background, the ability to manage priorities and the enthusiasm to work as part of a team. Key accounts: Goodyear, Symantec, Intel, Colsubsidio, LG, Applica, Sesame Workshop & Worls Heart Federation. Key Projects: Fiat, MTV Networks, Ermenegildo Zegna, GSMA, Libros & Libros.