OUR PROPOSAL
Our Proposal has a series of marketing strategies to guarantee the customer a high quality service. However, in the face of continuous changes in society, it is necessary to carry out a statistical study with computational tools that reinforce research on the strengths, opportunities, weaknesses and threats of the future project.
. Once the study is done, the client will have the necessary bases to make the decision if the idea is followed; the project is reformulated or simply abandoned
Reasons
• Know the needs of the population under study
• Check the opportunities
• Mitigate risks in decision making.
• Respond to an unmet demand.
Execution strategy
1. A description will be made of the service to provide characteristics and the use that will be given.
2. A demand and supply study will be developed for this; it will require the creation of a database based on compilations through statistical tools such as surveys, magazines, brochures and the Internet. The satisfied and unsatisfied demand can be observed.
3. Prognostic tools will be displayed to view projections over time.
4. Tools such as statgrapic, SPSS, Excel among others will be used.
5. Competitors in the market.
6. A study of the economic, social, cultural and political situation will be done in order to know the behavior of future customers of the service to be provided
7. Cost of services similar to the one to be provided
8. risks