Ayesha A.

As a digital marketing and ads expert, I can help you navigate various aspects of online advertising, from creating targeted campaigns to optimizing your ROI across platforms. Below are some key areas within digital marketing and advertising that I specialize in: 1. Google Ads (Search & Display) Search Ads: Creating highly targeted, keyword-focused campaigns that drive traffic to your website. Display Ads: Reaching potential customers through banner ads on websites within Google’s Display Network. 2. Facebook & Instagram Ads Targeting & Segmentation: Utilizing Facebook's robust targeting options (demographics, interests, behaviors, etc.) to reach your ideal audience. Ad Types: Image, video, carousel, and collection ads designed to drive engagement or conversions. Lookalike Audiences: Expanding your audience by targeting people who resemble your existing customers. 3. LinkedIn Ads Lead Generation: Using LinkedIn’s powerful targeting options for B2B lead generation. Sponsored Content & InMail: Promoting your business through content that directly reaches decision-makers. Dynamic Ads: Personalizing ads based on users’ LinkedIn profiles. 4. YouTube Ads TrueView Ads: Skippable video ads that appear before or during YouTube videos, designed for high engagement. Discovery Ads: Displaying ads in YouTube search results or on the homepage to capture users' attention. 5. TikTok Ads In-Feed Ads: Native ads that appear in users' feeds, similar to Instagram Stories or Facebook Feed ads. Branded Hashtag Challenges: Encouraging user-generated content that aligns with your brand. TopView & Brand Takeovers: Ads that appear as soon as users open the app, maximizing visibility. 6. Programmatic Advertising Display Network: Using algorithms to buy and place ads in real-time on various platforms. Targeting & Optimization: Advanced targeting through data and machine learning, optimizing ad spend for the highest-performing impressions. 7. Conversion Rate Optimization (CRO) Landing Page Optimization: Enhancing landing pages to ensure visitors convert (e.g., signing up, purchasing, etc.). A/B Testing: Running experiments to test different ad creatives, landing page elements, or call-to-actions for better performance. 8. Analytics & Reporting Google Analytics: Tracking key performance indicators (KPIs), analyzing user behavior, and setting up conversion goals. Facebook Ads Manager: Monitoring ad performance, adjusting budgets, and optimizing campaigns for better ROI. Custom Dashboards: Creating reports that consolidate key metrics from various ad platforms. Best Practices for Ads: