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Google Tag Management (GTM) is a powerful web analytics tool that allows website owners to easily and accurately measure, analyze and optimize their pages. GTM uses tags and snippets of code to collect data on website performance, user behavior and other analytics. It is used to track website activity and optimize sites for better search engine results.

When you hire a freelance Google Tag Management expert, you can get them to help with anything from set up and configuration to implementation of custom tags and tracking points. They should be able to understand your business and create tailored campaigns that suit your goals. A professional Google Tag Manager would also be able to suggest improvements or optimizations to your existing GTM setup, helping you make the most of your data collection.

When hiring, it's important to assess the candidate's technical ability, understanding of the GTM platform, communication skills, and experience in the field. Your candidate should also be comfortable working with other teams, such as marketing or development professionals. Typical hourly rates can vary from project to project, but one can expect to pay around $25-50 per hour for an experienced expert on Freelancer.com.

Hiring an expert now from Freelancer.com is an efficient way to get work done quickly and properly with low overhead costs compared with hiring a third-party agency. They can offer access to a more diverse pool of skilled candidates than by going through traditional means, enabling you to find a Google Tag Management expert who understands your specific needs in a cost effective manner.