PrestaShop Shop Manager/Administrator

Job Summary: The PrestaShop Shop Manager/Administrator is responsible for overseeing the day-to-day operations and administration of the PrestaShop e-commerce platform. This role encompasses a wide range of tasks, including managing product listings, ensuring site functionality, optimizing performance, handling customer inquiries, and implementing marketing strategies. The ideal candidate will have a deep understanding of e-commerce best practices, proficiency in PrestaShop administration, strong organizational skills, and a customer-centric mindset. Responsibilities: PrestaShop Administration: Configure and maintain the PrestaShop platform to ensure optimal performance and functionality. Manage user accounts, permissions, and roles within the PrestaShop admin panel. Monitor system health and troubleshoot any technical issues that may arise. Stay updated on PrestaShop updates, patches, and security fixes, and implement them as necessary. Product Management: Upload, update, and organize product listings on the PrestaShop website, including descriptions, images, prices, and inventory levels. Implement product categorization and tagging strategies to optimize navigation and searchability. Monitor product performance, analyze sales data, and make data-driven decisions to improve product offerings and sales. Order Processing and Fulfillment: Process customer orders, including order verification, payment processing, and shipping coordination. Monitor order fulfillment processes to ensure timely delivery and customer satisfaction. Address any order-related issues or discrepancies promptly and professionally. Customer Service: Respond to customer inquiries, requests, and complaints in a timely and courteous manner. Provide product information, assistance with order placement, and resolution of customer issues. Maintain a high level of customer satisfaction through effective communication and problem-solving. Marketing and Promotion: Develop and implement marketing strategies to drive traffic, engagement, and conversions on the PrestaShop website. Create and manage promotional campaigns, discounts, and special offers to attract and retain customers. Analyze marketing performance metrics and adjust strategies accordingly to maximize ROI. Website Maintenance and Optimization: Regularly review and update website content, including product descriptions, images, and promotional banners. Conduct A/B testing and usability testing to identify areas for improvement and optimize the user experience. Optimize website performance, speed, and SEO to enhance search engine visibility and increase organic traffic. Reporting and Analysis: Generate regular reports on key performance indicators (KPIs) such as sales, traffic, conversion rates, and customer satisfaction. Analyze data trends, identify opportunities for improvement, and provide actionable insights to management. Monitor competitor activity and industry trends to stay informed and adapt strategies as needed. Qualifications: Bachelor's degree in business, marketing, e-commerce, or related field (preferred). Proven experience in e-commerce management and administration, preferably with PrestaShop. Strong understanding of e-commerce principles, strategies, and best practices. Proficiency in PrestaShop administration, including product management, order processing, and website customization. Excellent communication skills, both written and verbal, with a focus on customer service. Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions. Detail-oriented, organized, and capable of multitasking in a fast-paced environment. Knowledge of digital marketing channels, SEO, and online advertising platforms. Familiarity with web analytics tools (e.g., Google Analytics) and reporting methodologies. Strong problem-solving skills and ability to troubleshoot technical issues independently. Working Conditions: The PrestaShop Shop Manager/Administrator typically works in an office or remote setting, with occasional meetings or events. May be required to work evenings, weekends, or holidays during peak periods or special promotions. May involve occasional travel for industry conferences, training seminars, or vendor meetings.