I am having more than 9 years of experience in Digital Marketing and consider Web Analytics as my forte. I am well
versed in technology solutions of analytics domains like Google Analytics (UA/GA4), Google Tag Manager, Google Data
Studio, Google Optimize, and various reporting & tag management tools.
My experience is marked with
• Understanding and implementing analytics solutions (GA4) as per Business KPIs.
• Hands-on experience in migrating from Universal Analytics to GA4.
• Well-versed with digital media concepts/technicalities website tagging, building dashboards/customer segmentations, and reporting/analyzing digital marketing campaigns using GA4.
• Hands-on experience with Data Visualization tools such as Google Data Studio & Tableau.
• Integration with third-party tools like Marketo, Salesforce, Zapier, etc.
• Working closely with the stakeholders to achieve the business goals.
• Managed end-to-end digital performance tracking, including planning, coordinating, implementing, and maintaining the required digital marketing and audience analytics tools.