We envision something in line with "The Story of Stuff" style, a 1-1.5 min video expressing the positive benefits of our avocados.
See content of animation below
And a script I've got from Chat GPT
Script Chat GPT
I asked Chat GPT for a script and actually like this one:
Script with Avocado as the Main Character (1-1.5 minutes)
[Scene 1: Happy Avocado (let’s call him “Avo”) pops into frame with a huge grin, standing in front of an animated European map with numbers rising.]
Avo (Upbeat, lively voice):
"Hey, you! Yeah, you! Did you know the avocado market in Europe is exploding? We’re talking about 2 billion euros in 2024... and over 3 billion by 2029! That’s a lot of avo-love!"
[Scene 2: Avo holds a suitcase with “USA” and “Canada” stickers, then shows a chart comparing per capita consumption.]
Avo (Playful):
"But hey, Europe, you’ve got some catching up to do! In the USA, people eat 4 kg of me every year, and in Canada, it’s 3 kg. But here in Europe? Just 1.4 kg. Come on, let’s step it up!"
[Scene 3: Avo flexes its “muscles,” showing off its healthy fats, vitamins, and antioxidants. Words like ‘Superfood,’ ‘Vitamins,’ ‘Fiber,’ and ‘Healthy Fats’ appear around it.]
Avo (Proud):
"I’m not just any fruit. I’m a superfood! Packed with healthy fats, vitamins like Vitamin E, fiber, and antioxidants. You can eat me, or even use me in face masks, hair treatments... the possibilities are endless!"
[Scene 4: Avo is seen at a trendy café counter. It hops onto a sandwich, like a Tunacado from Joe & the Juice, and waves to the camera.]
Avo (Excited):
"You’ll find me everywhere—whether it’s ready-to-eat avocados or avo-packed sandwiches at cool lunch spots like Joe & the Juice. Who doesn’t love a good Tunacado?"
[Scene 5: Avo puts on sunglasses and stands next to a sign that says ‘Plant-Based Revolution.’ It points to a chalkboard that says ‘Animal Fats Out, Avocados In!’]
Avo (Cool, confident):
"I’m also a plant-based star! With my rich nutrients, I’m the perfect substitute for animal fats. Plant-based diets? I’ve got you covered."
[Scene 6: Avo pulls out a phone, scrolling through TikTok and Instagram, showing trending hashtags like #AvocadoLove and #AvoLife.]
Avo (Winking):
"And don’t forget—I'm a social media sensation! Just check out #AvocadoLove on TikTok. I’m kind of a big deal."
[Scene 7: The screen darkens, and Avo frowns, looking worried. Images of droughts, deforestation, and extreme weather flash behind it.]
Avo (Concerned, somber):
"But there’s trouble. Climate change, deforestation, and water crises are hitting hard. Farming me isn’t always easy..."
[Scene 8: The mood lifts as Avo smiles again. Text like ‘Organic,’ ‘Raingrown,’ and ‘Fairtrade’ appears. Bright visuals show happy farms and rain.]
Avo (Optimistic):
"But don’t worry—there’s hope! Eosta’s got solutions. Our organic avocados are grown with no pesticides or fertilizers, saving water in the process."
[Scene 9: Avo dances under rain clouds, symbolizing raingrown avocados, with the text ‘Raingrown—No Irrigation’ appearing above.]
Avo (Playful, singing):
"And even better—try our raingrown avocados! Only natural rainwater, no irrigation needed. Pretty cool, huh?"
[Scene 10: Avo holds hands with smiling farmers. The Fairtrade and Living Wage symbols appear next to them.]
Avo (Proud):
"Or go for the best—organic, raingrown, AND Fairtrade. That means fair trade and sustainable farming. Good for me, great for the planet!"
[Scene 11: Avo stands in front of three versions of itself (Good, Better, Best Avocados) as the camera zooms out.]
Avo (Friendly):
"So, which one are you picking?"
[Scene 12: Call to action appears. Eosta’s logo and contact email are displayed as Avo waves.]
Avo (Cheerful):
"Want to know more? Reach out to us. Catch you later!"
[Optional Scene for Purchaser Version: Avo winks and says:]
Avo (Confidential):
"And for all you retail buyers out there—ask your Eosta account manager for the inside scoop!"
We envision something in line with "The Story of Stuff" style, which is typically clean, minimalistic, and focused on simple, engaging visuals with a strong narrative. The animations often feature clean lines, a limited color palette, and a focus on illustrating concepts clearly without too much detail or distraction.
For your avocado animation, this could translate into:
Simplified, clean visuals with flat designs (no detailed textures), emphasizing the key concepts like organic, raingrown, and Fairtrade.
Minimalist color scheme focusing on green tones (for the avocado), blue (for rain), and white (for background/clean look).
Simple icons and symbols representing health, sustainability, and organic farming, but without too many extra elements.
Smooth transitions and easy-to-follow visuals focusing on the storytelling, rather than playful characters or complex animations.
What Chat GPT gave first was:
Visual Style:
Avo Character: Cute, friendly avocado with expressive eyes, arms, and legs.
Animation Style: Bright colors, playful movements, and quick transitions to keep the energy up.
Tone: Light-hearted but informative, mixing humor with facts.
Text On-Screen: Key points like "Superfood," "Raingrown," and "Fairtrade" should pop up on screen for emphasis.
Ending: Encouraging viewers to make an eco-conscious choice, tying it back to Eosta’s solutions.
Ideal candidates should have:
- Extensive experience in creating 2D animations, particularly for marketing purposes
- A strong portfolio demonstrating previous work of a similar nature
- Excellent communication skills to ensure smooth collaboration
I look forward to seeing your proposals and hopefully working together to create a fantastic animation!