Loan Pilot - logo and brand identity contest

  • Статус: Closed
  • Винагорода: $100
  • Надіслані роботи: 1816
  • Переможець: mstfatama

Стисле описання конкурсу

LOGO and BRAND CONTEST:

Loan Pilot is a newly launched company specializing in lead generation, sales and marketing automation, and digital marketing services for mortgage professionals, loan officers, and home loan companies. Our mission is to help mortgage businesses thrive in a competitive market by providing powerful digital marketing and sales automation solutions.

We are seeking a modern, professional logo that clearly reflects our brand values of innovation, trustworthiness, and forward-thinking strategies. The logo should be versatile enough to be used on our website, marketing materials, and social media channels. In addition to a logo design, we also need font, color, and styling suggestions to build a cohesive brand identity.

What We’re Looking For

Modern & Professional: Clean lines, legible typography, and an overall contemporary feel.
Clear Connection to the Mortgage/Lending Industry: Subtle visual elements that hint at our focus (if it fits your concept).
Scalable & Versatile: The logo should work well in both digital and print formats, in full color, black-and-white, and as a favicon.
Color Palette & Typography Recommendations:
Provide the main brand color(s) and up to two secondary or accent colors.
Suggest modern, easy-to-read fonts that can be used for headings, subheadings, and body text.

Deliverables

Primary Logo in high-resolution formats (AI, EPS, PNG, JPG, SVG).
Reversed/Single-Color Versions for dark and light backgrounds.
Brand Style Suggestions: A mini-guide that includes recommended colors, fonts, and styling notes (e.g., how to pair fonts, usage of accent colors, etc.).
Optional: Brief rationale or story behind your design concept.

Brand Kit Suggestions

Below to help you get started. Please feel free to explore logo design using any of these suggestions

1. Trust & Growth
Colors:
Navy Blue (#1F3A93) as the primary color
Lime Green (#7ED321) as an accent
Light Gray (#F4F4F4) as a neutral background or secondary color.
Fonts:
Montserrat (Headings)
Open Sans (Body


2. Professional & Energetic
Colors:
Deep Teal (#014F5C) as the main brand color
Vibrant Orange (#FF6900) as a highlight
Off-White (#F5F5F5) for backgrounds to keep the design clean.
Fonts:
Poppins (Headings)
Lato (Body)

3. Sleek & Premium
Colors:
Dark Charcoal (#333333) or Midnight Blue (#192538) as the base
Gold Accent (#C9A835) as a secondary
White (#FFFFFF) for contrast and clarity.
Fonts:
Raleway (Headings):
Roboto (Body):


Judging Criteria

Originality and Creativity: Unique design that sets Loan Pilot apart.
Relevance: Reflects our target audience (mortgage and lending professionals).
Simplicity and Versatility: Works well in various formats and sizes.
Alignment with Brand Values: Conveys trust, expertise, and forward-thinking.

How to Submit

Upload your logo concept with an explanation of the design.
Include your recommended color palette (hex codes) and font suggestions.
Provide any styling tips or brief usage guidelines if available.

We look forward to seeing your creative ideas and partnering with you to create a bold, modern, and professional brand identity for Loan Pilot!

Thank you, and good luck!

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