SEO Enhancements

I am looking for an experienced SEO specialist to enhance the visibility of my website through off-page optimization. However, I am also open to on-page enhancements if necessary. The target geographic location for the SEO enhancements Tempe, Arizona in the United States. I have a list of keywords and phrases that might do well but always open to advice. I feel okay with the on-page SEO enhancements. I do not have a large budget to have a complete SEO job. Mainly need help with the off-page work. Please note I want to ensure everything we do is ethical. I want to avoid anything that is frowned upon. Website: [login to view URL]