E-commerce Full Stack Developer: Wordpress/Woocommerce

PLEASE DO NOT SEND A PROPOSAL WITHOUT READING THE BRIEFING I WILL NOT NEGOTIATE THE PROPOSAL SENT, SO PLEASE SEND FINAL PROPOSAL Goal: Establish a high-quality e-commerce platform selling protective pet sleeves (Slick Sleeves) with a user-friendly interface, educational resources, and a single, streamlined registration system where users can choose their profile type: veterinarian, consumer, or retailer. Platform & Required Features CMS: WordPress E-commerce: WooCommerce Payments:Woo Commerce Payments Logistica Woo commerce Shipment CRM: HubSpot (for lead management and CRM) Site Structure 1. Home Page Clean, User-Friendly Design: Attractive layout with high-quality product images. Key Elements: Main Banner: Impactful visual of pets wearing the product, with “Shop Now” CTA. Product Benefits: Icons and brief texts showcasing product advantages (comfort, protection, alternative to cones). Customer Testimonials: Ratings and reviews from pet owners and veterinary professionals. Educational Content Highlights: Teasers to informational resources (e.g., "How to Care for Pet Wounds," "Benefits of Cone Alternatives"). 2. Product Pages Detailed & Functional Layout: Image & Video Gallery: High-quality visuals of pets using the product from multiple angles. Instructional video on product use. Product Description: Clear, SEO-friendly text detailing benefits, materials, and usage instructions. Size Guide: Interactive size chart tool with measuring instructions. CTA: Prominent “Buy Now” button for seamless checkout. Reviews & FAQs: Section for customer reviews with images, and an FAQ specific to the product. 3. Blog Purpose: Attract users through valuable content, enhance SEO, and position Slick Shield as an authority in pet care. Categories & Sample Topics: Pet Care Tips: General advice on pet health, injury prevention, and care. Veterinarian Insights: Articles on pet wellness topics written or reviewed by veterinary experts. News & Updates: Industry news and updates about the Slick Shield brand, new product launches, and events. SEO Optimization: Structured with headings (H1, H2, H3), alt tags on images, internal linking to products, and meta descriptions for each post. 4. Educational Content Goal: Provide product-specific guides and usage instructions to educate current and potential customers. Content Types: Product Usage Guide: Step-by-step instructions on applying and caring for the sleeve. Sizing & Measurement Guide: Visual and written guides on choosing the correct size for pets. Video Tutorials: Short instructional videos demonstrating how to measure, apply, and maintain the product. Organization: Each piece of content should be easily accessible through the product pages and a dedicated "How It Works" section in the main navigation. 5. Unified Registration System Single Registration Form: Users can select from three options upon registration: Veterinarian Consumer Retailer Form Fields: Base fields for all users (name, email, password), with additional fields based on selected profile: Veterinarians: Clinic name, professional ID, and specialty. Consumers: Basic details with optional pet-related questions (e.g., type of pet, age). Retailers: Business name, tax ID, and business type. Profile-Based Access: Veterinarians: Access to exclusive discounts, product guides, and downloadable resources. Consumers: Access to order history and personalized content based on pet details. Retailers: Wholesale pricing, bulk ordering options, and marketing materials. HubSpot Integration: All registration data flows directly to HubSpot, allowing targeted communications and CRM management based on user type. 6. Informational & Institutional Pages About Us Brand Story: Brief background with brand values focused on pet welfare and innovation. Mission Statement: Commitment to pet comfort and health. General FAQ FAQs: Centralized FAQ section organized by category (product, purchase, shipping). Product Use Instructions: Detailed topics on application and care for the sleeve. Contact Contact Form: Integrated with HubSpot for lead capture. Direct Contact Information: Display email, phone, and social media links. Customer Support Links: Quick links to FAQ, return policy, and support center. Key Functionalities & Technical Integrations E-commerce (WooCommerce) Streamlined Cart & Checkout: WooCommerce setup for quick, single-page checkout. Payment Options: Integrate popular payment gateways (e.g., PayPal, Stripe, and local payment methods). Shipping & Logistics Calculator: Automated shipping calculator with delivery estimates. CRM (HubSpot) Automated Lead Capture: Direct lead capture from site forms to HubSpot. Basic Email Automation: Set up email follow-ups for customers and blog newsletter. Technical SEO & Performance Optimization On-page SEO: Titles, meta descriptions, and SEO-friendly URLs. Image Compression & Lazy Loading: Optimized media loading for fast mobile performance. Internal Linking & URL Optimization: Structured internal linking for SEO and UX. Anti-hacking Protection: Security plugins to prevent attacks and safeguard customer data. User Experience & Interface Responsive Design: Ensure functionality across devices. Fixed, Easy Navigation: Sticky header for quick access to all sections. Prominent CTAs: Bold, high-contrast CTA buttons for purchases, blog engagement, and newsletter signup.