required to answer the below questions and submit their solutions in the form of a report. You can provide your workings in an excel format attached and the discursive elements within the same report.
Question 1
TechHome Solutions (THS) stands out in the home technology sector, offering bespoke smart home installations and tech support across its 45 regional centers throughout the nation. The sector is marked by intense competition, driving each center to operate independently, allowing managers to customize service bundles tailored to their clientele. THS is committed to transforming the complexity of home technology setup into a seamless, enjoyable experience for homeowners.
The company’s overarching message on its national website includes:
A selection of service bundles, featuring quick setups and comprehensive home integrations. "Install while you relax" promise, with most setups taking less than three hours. Observe our skilled, approachable technicians deliver top-tier service. Enjoy complimentary beverages and Wi-Fi in our cozy waiting areas. Enter our monthly free raffle by sharing your experience through our feedback survey. Clients are initially directed to THS's national website, which then guides them to their local service center’s page based on their location. This allows them to explore local specials and make appointments directly through the THS platform.
Performance data for the Southern Regional Center (SRC), compared to the average performance across all of THS's 45 centers, is provided below:
Metric Note SRC THS Average
Sales Revenue ($) 680,000 750,300
Gross Profit ($) 272,000 300,120
Number of Senior Technicians 1 6 6.5
Number of Junior Technicians 2 4 4.8
New Service Bundles Introduced 3 4 3
Website Visits 12,000 15,500
Total Services Booked and Completed 8,400 10,000
Repeat Customer Services Only 1,200 1,400
Total Hours Spent on Service Completion 20,000 22,000
High Satisfaction Feedback Forms (%) 4 85% 75%
Notes:
1. "Senior" technicians are those with over five years of professional experience.
2. Junior" technicians include trainees and those with less than five years of experience.
3. SRC launched four innovative service bundles this year, generating significant interest:
- Complimentary security assessments for installations over $150. Half-price smart lighting setups with any home network installation.
- Discounted smart speaker setup at $15, down from the usual $30, with any service.
- A special $25 offer on comprehensive device synchronization, typically $50.
- These bundles generated revenues of $70,000, $60,000, and $55,000 respectively. In comparison, two new services from other centers brought in $46,000 and $40,000 each.
4. The customer feedback survey asks for ratings from 1 to 10, where 10 signifies utmost satisfaction.
Following a recent executive workshop on performance management frameworks, the CEO of TechHome Solutions has become intrigued by the Fitzgerald and Moon’s Building Block Model, particularly its application to THS’s operations, focusing on dimensions such as competitiveness, financial performance, service quality, flexibility, resource utilization, and innovation.
REQUIREMENTS:
Q 1(a)
For each of the dimensions of the building block model, calculate one performance indicator for SRC and one for the THS average using the data available. Briefly justify your choice of performance indicator and discuss SRC performance relative to the other THS service centres.
Q 1(b)
Explain how the standards and rewards blocks support the dimensions block in Fitzgerald and Moon’s building block model.
Question 2
Greenwood Adventure Resort is a newly opened resort in the nation of Mapleland, featuring an amusement park, a luxury hotel, and an indoor aquatic centre. Having opened just two months ago, it has quickly become a favourite destination. Due to Mapleland's regulations, which mandate the closure of all amusement parks during the frigid month of Feburary to prevent accidents, Greenwood Adventure Resort faces a decision: close the entire resort or continue operating the hotel and/or the aquatic centre.
With limited operational history to draw on, the following is an analysis based on the average monthly performance over the past two months:
Hotel:
- Total rooms: 150
- Average rate per night: $120
- Average monthly occupancy rate: 85%
- Average spend on 'extras' per room per night: $25
- Contribution margin for 'extras': 65%
Aquatic Centre:
- Monthly visitor count: 10,000
- Entry fee per visitor: $25
- Average spend on 'extras' per visitor: $15
- Contribution margin for 'extras': 65%
Anticipated Adjustments for February:
- Hotel room rates would need to be reduced by 25%, expecting an occupancy rate of 55%.
- Aquatic centre entry fees would be reduced by 25%, with an anticipated visitor decrease of 50%.
- The average spend on 'extras' is anticipated to stay the same.
Operational Costs for the Last Two Months:
Hotel Aquatic Centre
- Staff costs $130,000 $80,000
- Maintenance costs $16,000 $7,000
- Power costs $22,000 $20,000
- Security costs $15,000 $9,000
- Water costs $14,000 $13,000
Cost Notes:
1. Staff Costs:
Permanent staff salaries at the hotel include $32,000 for the hotel manager and $26,000 for the executive chef annually, with similar arrangements for a permanent manager at the aquatic centre at $26,000 annually.
Temporary staff adjustments reflect occupancy and visitor rates; half of the hotel's temporary staff would continue as usual, while the rest would have reduced hours based on the 55% occupancy rate. Aquatic centre staffing would be adjusted to match the 50% reduction in visitors.
2. Maintenance Costs a flat rate of $5,000 for the hotel and $3,000 for the aquatic centre would be charged by 'MaintainMax' for any closure period.
[login to view URL] Costs:
Fixed monthly charges are $9,000 for the hotel and $8,000 for the aquatic centre, with a 50% expected increase in gas charges due to heating needs in February.
4. Security Costs:
No changes to security arrangements during closures.
5. Water Costs:
Expected to decrease to $7,250 for the hotel if it remains open in February, while remaining steady for the aquatic centre. Closure would result in no water charges.
This scenario presents Greenwood Adventure Resort with critical operational decisions for February, weighing the potential benefits of partial operations against the cost implications and reduced visitor rates.
REQUIREMENTS:
Q 2(a)
Calculate the incremental cash flows, for the month of Feburary (31 or 28 days), if Greeenwood Park Resort decides to keep open:
(i) the hotel;
(ii) the aquatic park
In each case, state whether it should remain open or should close.
Q 2(b)
Discuss any other factors which Greenwood should consider when making the decision in part a.
The report should be provided in a Word document.