logo design for Catapulte

• Status: Open
• Prize: $100
• Entries Received: 190

Contest Brief

Brief for the Catapulte logo design

Company name: Catapulte

Context:
Catapulte immediately evokes the idea of launch, acceleration, and propulsion. The name conveys the image of a company capable of propelling projects towards success quickly. It is a website designed to help its clients achieve rapid success through strategic communication. The logo should reflect this dynamism and ability to move things forward efficiently and professionally.

Objective:
Create a modern, dynamic, and memorable logo that conveys the idea of launch and rapid growth. It must be simple enough to be identifiable and versatile, while still reflecting a strategic and professional approach to communication.

Style:
Dynamic and sleek: The logo should inspire movement, acceleration, and impact. Use clean, modern lines to represent speed and action.
Minimalist but impactful: Opt for a simple design, without clutter, but distinctive enough to be immediately recognizable.
Professional and authoritative: While dynamic, the logo should also convey expertise and seriousness in the field of communication.
No stock icons: The logo should be fully original. Please avoid using stock icons or clip art. The design should be custom, unique, and tailored specifically to represent the brand identity of Catapulte.
No icons of Catapults allowed

Symbolism:
Launch/Propulsion: The idea of a catapult can be interpreted abstractly, for example with a stylized arrow, a dynamic curve, or a motion line suggesting propulsion.
Acceleration: Use shapes or graphic elements that suggest increasing speed or rapid movement.
Simplicity and clarity: The design should be both simple and powerful, easily identifiable and usable across different mediums.

Colors:
Energetic and professional palette: Use vibrant and dynamic colors like red, orange, or blue to symbolize speed and impact. Ensure that the colors harmonize together and remain professional.
Strong contrasts: You can use a bright accent color, but the logo should also be legible in black and white.

Typography:
Modern and clean: Choose a sans-serif font, simple and contemporary, that reflects the professional and strategic aspect.

Personalization: If possible, add a subtle visual element to the typography to reinforce the idea of launch or speed, such as a slight tilt in a letter or a word break that suggests movement.

Logo Usability:
The logo will be used on the website, social media, business cards, and other printed materials (brochures, flyers). It must be adaptable and functional across these applications, remaining identifiable even at small sizes (favicon, icons, etc.).

Additional considerations:
The logo must work well on a black background as well.
The design should remain professional while conveying authority and expertise.
The logo should be versatile enough for color, monochrome, and inverted versions.
Ensure the design stands out from other players in the field while maintaining simplicity and modernity.

Recommended Skills

• Graphic Design
• Illustrator
• Logo Design
• Photoshop