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We are seeking a highly motivated and results-oriented Lead Generation Specialist to join our team. The successful candidate will be responsible for lead generation...various channels (e.g., email marketing, social media, cold calling, content marketing) Conduct thorough market research and competitive analysis to identify target audience and opportunities Qualify and nurture leads through various touchpoints (e.g., email nurture sequences, phone calls) Maintain and update CRM system to track lead progress and measure campaign performance Collaborate with marketing and sales teams to align lead generation efforts and ensure seamless transition to closed deals Key Responsibilities: - Identifying potential leads in the technology sector. - Qualifying leads based on the ...

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...qualified leads for our exclusive asset-backed investment offering. This offering is available to accredited investors and high-net-worth individuals (HNWI) globally, with a focus on regions such as the United States, UAE, UK, Luxembourg, and Singapore. The investment opportunity is backed by tangible assets, offering fixed ROI options of 24% (1-year lock-in) and 30% (3-year lock-in) annually. Investors must meet eligibility criteria as defined under ADGM Financial Services Regulatory Authority (FSRA) regulations. The ideal candidate/team should have proven expertise in financial services lead generation, familiarity with accredited investor networks, and the ability to design and execute campaigns that attract and engage potential investors. Project Objectives: 1. Generate Q...

I'm in need of a dynamic and innovative digital marketer. The primary focus of this campaign is to generate leads, predominantly through social media platforms, specifically Facebook and Instagram. Ideal Candidates Should: - Be passionate about digital marketing and social media - Possess creative thinking and problem-solving skills - Have a proven track record in lead generation - Be proficient in Facebook and Instagram marketing - Have excellent communication skills to engage potential leads Your Role: - Devise and implement a lead generation strategy on Facebook and Instagram - Create engaging content to attract potential leads - Monitor and report on campaign performance - Adjust strategies based on performance data Please provide examples of previous campa...

We're seeking a skilled developer to create a new vendor registration page for our emergency delivery app, inspired by Swiggy and Zomato's designs. Key Requirements: - Incorporating the design layout, form fields, and user experience features from the provided examples. - Implementing two-factor authentication, real-time verification, and social media login options. - Integrating with payment gateways, database systems, and notification services. We're aiming for this project to be completed within 2-4 days. Please confirm if this timeline is feasible for you and provide a quote.

I'm seeking a professional with experience in managing Pay-Per-Click campaigns, specifically for the plumbing and drain cleaning industry. The primary objective of this campaign is to generate leads for my emergency plumbing services. Key Requirements: - Expertise in managing PPC campaigns on Google Ads, Bing Ads, Yelp, Yahoo and other relevant platforms. - In-depth knowledge of the plumbing and drain cleaning industry. - Proven track record of generating leads through PPC. - Ability to optimize campaigns for maximum efficiency and lead generation. Your understanding of the plumbing and drain cleaning sector will allow you to create targeted, effective ads that resonate with potential customers in need of emergency services. I look forward to your proposal.

I'm seeking a developer to create a mobile application similar to The app is intended fo...platforms. Key Features: - Driver and Customer Profiles: The app needs to feature distinct profiles for drivers and customers, enabling tailored interactions and experiences. - Real-time Tracking: Integrating real-time location tracking is crucial for providing users with live updates on their deliveries. - In-app Payments: A secure, user-friendly in-app payment system is essential for seamless transactions. Ideal Candidate: The preferred freelancer should have a strong track record with similar projects, as well as a high trust score on the platform. Experience in developing comprehensive delivery apps with real-time tracking capabilities is a sign...

I'm seeking a skilled WordPress Developer with a solid understanding of the .NET Framework for a full-time position. Initially, the workload will be light, but it will increase over time with client demand. Your responsibilities will include: - Both creating new WordPress websites and maintaining existing ones - Primarily using your .NET Framework skills for website maintenance Ideal candidates will have: - Expertise in WordPress development - Proficiency in handling e-commerce platforms - Knowledge of SEO best practices - Graphic design skills This position may require rare night shifts. Please start your proposal with "Yes" to confirm you've read this job post in detail. Proposals that do not start with "Yes" will not receive a response.

I'm looking for an experienced WordPress developer to build a creatively designed, vibrant website aimed at generating leads. The site should be appealing and different from the conventional corporate websites. Key requirements: - A modern, engaging and interactive design - Experience in creating lead generation websites - Strong understanding of WordPress and its functionalities - SEO optimization skills The site should be equipped with: - A landing page that captures visitors' attention - A blog section to share insightful content and drive traffic - A space for testimonials to build trust and credibility Freelancers with a portfolio of similar projects will be highly regarded. Please provide examples of your work in your proposal.

I'm looking for a skilled AWS professional to assist with the management console for uploading an AI-powered real estate platform. The job will primarily involve setting up the necessary AWS services.

I'm seeking a professional who can create a detailed profit and loss spreadsheet for my house rentals. The spreadsheet needs to be capable of conducting full financial analyses and making projections. The key f...financial metrics. I want to monitor my net profit margin and cash flow using this spreadsheet. Input data will be manually entered, so the spreadsheet needs to be user-friendly and simple to update. Ideal skills and experience for this job include: - Advanced spreadsheet skills, particularly in Excel or Google Sheets. - Previous experience in creating financial analysis spreadsheets. - Knowledge of real estate income and expense categories. I am looking for a freelancer who can deliver a high-quality, detailed and user-friendly spreadsheet that meets all of the ...

...experience in integrating the Binance Futures Trading API into a Vue.js application. The project involves implementing real-time updates and data displays for various trading elements. Key Requirements: - Live updates on specific balances: - Margin Balance - Wallet Balance - Unrealized Profit/Loss - Displaying data for transactions: - All open positions - All open orders - Closed positions (filterable by date) - Opening new positions with specified conditions using API keys, including setting Take Profit and Stop Loss. Ideal candidates will have: - Prior experience with Binance Futures API integration - Strong skills in Vue.js development - Ability to implement real-time data updates and interactive displays - Understanding of trading concepts ...

I'm seeking an expert in Google Ads focused on driving sales for my physical products listed on my e-commerce site. Key Responsibilities: - Strategize and implement Google Ads campaigns aimed to boost sales. - Target the ads specifically towards potential buyers of physical products. I...products listed on my e-commerce site. Key Responsibilities: - Strategize and implement Google Ads campaigns aimed to boost sales. - Target the ads specifically towards potential buyers of physical products. Ideal Skills: - Proven experience with Google Ads, particularly in the e-commerce sector. - Strong understanding of digital marketing strategies aimed at physical products. - Ability to generate leads and convert them into sales. Please submit your proposal with examples of past succes...

I'm experiencing inconsistent data fetching times in my Python-based trading algorithm. The data is being sourced from an external API, specifically historical data for the super trend indicator in relation to the VWAP. Key Issues: - Inconsistent data fetching times which disrupts the performance of the algorithm. - The data is being sourced from an external API, so any changes or issues on the API's end need to be considered. Ideal Skills and Experience: - Proficiency in Python, particularly in relation to algorithm development. - Experience working with external APIs. - Understanding of trading indicators, specifically the super trend and VWAP. - Ability to troubleshoot and resolve data fetching issues.

Voice Recording Participants Needed!（UK, US, Ireland） Job Description We are looking for participants for voice recordings task. This is a flexible opportunity that you can complete using our iOS app. What You'll Do • Record name pronunciations in three different environments: o Clean Environment  Quiet indoor spaces  No background noise  Examples: home office, quiet room o Moderate Noise Environment  Some natural background sounds  Examples: TV present, hum from refrigerator, water running, traffic from outside, birds chirping o Very Noisy Environment  High-activity areas  Examples: high foot traffic areas, near construction sites with heavy machinery, recording next to loud appliances, in bustling markets, cafés, or restaurants Key Requirements • iOS devi...

...assets (e.g., table, paddles, puck, etc.), and I’d like you to handle the game mechanics, physics, and effects. Project Scope Game Mechanics: * Implement realistic puck physics (bouncing, collisions, speed adjustments). * Add paddle movement controls (mouse based) with restrictions for staying within each player’s half. * Include goal detection and a scoring system. Multiplayer Functionality: * Real-time online multiplayer support. * Sync paddle positions, puck movement, and scoring across players. Visual Effects: * Basic particle effects (e.g., goal scoring, puck collisions). * Smooth animations and lighting enhancements. Platform: * Deliver a WebGL build optimized for browser performance. Future Plans Eventually, this game will be integrated with the Sol...

I'm seeking a skilled software developer to create a Windows-compatible application that adjusts and warps the output of two projectors for alignment with a 180-degree curved screen. Key Features: - Utilize NVIDIA’s Warp and Blend API for image warping and blending. - GUI with essential functionalities: * Real-time preview of adjustments * Manual input for precise control * Preset options for quick calibration Ideal Skills: - Proficiency in Windows software development - Experience with NVIDIA’s Warp and Blend API - Strong ability to create user-friendly GUIs Please ensure your proposal includes relevant examples from your portfolio.

I need an experienced web dev...to create a Shopify-based dropshipping website for me. The site should be designed to sell a wide range of profitable products, with the following features: - Customer Reviews: A section for customer-generated content will be essential. This will help to build trust and encourage purchases. - Live Chat Support: Integrating a reliable live chat support system is a must. This will facilitate real-time customer service and enhance user experience. - Wishlist Functionality: A wishlist feature should be included, allowing customers to save items for later. The ideal candidate will have extensive experience in Shopify and dropshipping website development, as well as a good understanding of eCommerce. Please provide examples of your previous work ...

...emails to RSVPs and leads. Assisting with email campaign scheduling and updates. Ensuring emails are accurate, professional, and timely. Sales Support Making follow-up sales calls to potential clients and leads. Tracking progress and outcomes in a CRM or provided spreadsheet. Providing updates on sales performance and feedback from clients. How to apply: Say “I CAN DO THIS -and confirm your hourly rate as well as the minimum AND maximum hours you are willing to work weekly” This is a long term gig be aware you will have to do a zoom meeting If you want to be pushed to the top of options before the zoom meeting create the following EXAMPLE… A graphic AND reel for insta: A virtual retreat for “the luxury recharge” That focuses on women...

...and white, I need it to be perfectly straight and clean with no bent edges. I would also like the white car on the right to be a White Porsche 911The book is about 90% complete. Once this task is finalized, the book should be finalized other than some final adjustments like some of the text or wording will change bread. The tagline of the book is supposed to read “A first responders response into real estate and why..” With the right person here that should not be a huge task. People have been calling themselves a professional print shop expert, but for some reason can’t even draw straight lines. I’m quite happy with the current format as you see here. . It has a movie look to it. If you feel you want to re-create it, I suppose I could look at it. I do not...

I need a skilled Python developer with experience in financial trading systems to convert an intermediate-level Pine Sc...Python developer with experience in financial trading systems to convert an intermediate-level Pine Script into Python. The script contains some custom logic and is not overly complex but requires a good understanding of trading strategies. The final Python script will be used for an automated trading system. Therefore, familiarity with algorithmic trading and the ability to write efficient, real-time processing code is essential. Key Requirements: - Proficient in Python with strong coding skills - Experience with Pine Script - Knowledge in automated trading systems - Understands financial trading strategies - Able to translate custom logic from Pine S...

I'm looking ...tool, and a trade finder. Player Statistics Tracker: - The tracker should provide real-time updates. - It needs to have capabilities for historical data analysis and player comparison tools. - We want the ability to customize player values by updating our rankings. Team Management Tool: - This tool should help with lineup optimization and roster updates. - We also want it to alert users about injuries and suspensions. - A unique feature we need is an 'auto pilot' mode. Ideal candidates should have experience in developing fantasy sports software, particularly tools for football. Strong programming skills and a deep understanding of football statistics and management are necessary. Familiarity with real-time data processing an...

I'm seeking a skilled developer for a comprehensive web and app project focusing on real-time stock tracking. The platform should offer: - Live price updates - Customizable watchlists - Stock alerts and notifications - An array of advanced features In addition to basic tracking, I want the app to encompass advanced features such as: - Technical analysis tools - Historical data analysis - Integration with brokerage accounts Ideal candidates should have considerable experience in financial app development and a keen understanding of stock market dynamics.

I'm seeking a skilled developer for a comprehensive web and app project focusing on real-time stock tracking. The platform should offer: - Live price updates - Customizable watchlists - Stock alerts and notifications - An array of advanced features In addition to basic tracking, I want the app to encompass advanced features such as: - Technical analysis tools - Historical data analysis - Integration with brokerage accounts Ideal candidates should have considerable experience in financial app development and a keen understanding of stock market dynamics. Two-factor authentication is preferred for user authentication. The app needs to support iOS, Android, and Web. Skills & Experience Required: - Extensive Financial App Development - Understanding of Stock Market...

...across all of our business listings, including directories like Yell, Yelp, Thomson Local, Free Index, Bark, and Google My Business. We aim to expand our presence to 20 directories, ensuring maximum visibility across all platforms. As a business offering energy-efficient upgrades through the Eco4 Scheme, we need to ensure our business is listed accurately across various directories, driving more leads and increasing our visibility nationwide. Responsibilities: • Ensure that all business information (name, address, phone number, services, etc.) is consistent and accurate across all directories. • Update and maintain accurate business hours, location-specific details, and photos on all directory listings. • Help expand our presence by adding our business to 20 d...

I need a professional to integrate Trax Shipping Company Pakistan with my CS-Cart. This integration should enable real-time shipment tracking directly from the order details page on my site. Key Features: - The tracking system needs to show the Delivery ETA and Shipment location updates. - The information should be accessible through the order details page. Ideal Skills: - Extensive experience with CS-Cart and its addons. - Prior work with Trax Shipping Company integrations is a plus. - Proficient in creating user-friendly interfaces for tracking information. I am looking for a freelancer who can deliver this project efficiently and effectively. Please provide examples of similar projects you've completed.

...exceptional whiskies, or luxurious champagnes? If so, this might be an exciting opportunity for you. I’m building a cutting-edge SaaS platform targeting a rapidly growing niche at the intersection of luxury and investments. It’s a solution that simplifies decision-making for both novices and seasoned enthusiasts, leveraging real-time data, analytics, and automation. The idea has already attracted significant interest, and I’m fully committed to working on this full-time, leveraging my network and resources to bring the platform to life. However, I’m missing a critical piece: a visionary CTO to lead the technical development. What’s in it for you? Equity-Based Compensation Creative Freedom: You’ll have ownership over the platfor...

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I'm looking for an Android app that counts time with a simple 1x1 widget. The widget should look identical to "zero" the fasting app, with a GREEN circle instead of a red one. Key Features: - Resetting the counter: I should be able to reset the counter at any time. - Displaying current time: The widget should also display the current time of the counter, in the same format as Zero fasting app does, and the circle fills as time passes. full circle when hit the goal - can set the ammount of time i want the clock to count too, aka the goal. This project requires: - Proficiency in Android app development. - Experience in creating minimalist, modern design interfaces. - Ability to develop simple, intuitive user interfaces.

...Unity SENIOR DEVELOPPER. If you are not senior in managing unity's pipe, please pass your way. You need to be an expert of, optimizing the pipe, shadows master, LOD master, Probes Lights master, and real time assets and plugins master. ( water, weather, etc ). Key Responsibilities: - Collaborate with me during the project’s to optimize the all pipe ! During 6 months, you will be able to help us at 3 steps : from the first phase, the middle phase, and the final optimisation phase. - Use your Unity expertise to make it as fluid as you can. Ideal Skills: - Senior experience with Unity REAL TIME, particularly in VR application development - Strong background in creating engaging, high-quality entertainment unity experiences - Excellent communi...

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I'm in need of a seasoned professional with expertise in network design and real-time GPS location tracking. Key Responsibilities: - Design a robust network tailored for efficient GPS tracking of mobile phones. - Implement real-time tracking solutions, ensuring seamless and accurate tracking of devices. Ideal Skills: - Extensive experience in network engineering, particularly in network design. - Proficient in real-time GPS tracking systems. - Previous work with mobile phone tracking is a plus. - Strong problem-solving skills and attention to detail.

PLEASE SEE ATTACHED FILE BEFORE BIDDING. BID YOUR ACTUAL COST. I have a Windows exe that reads and writes the gm E38 pcm (m...knowledge of the mpc56xx series, CANBUS systems, and automotive software. Key responsibilities: - Kernel development with a primary emphasis on real-time capabilities. - Reverse engineering application software to understand functionality and identify areas for improvement. - Integrating CANBUS into the newly developed kernel. Skills and experience required: - Extensive experience in kernel development, particularly within an automotive context. - Proficiency in reverse engineering application software. - Strong understanding and practical experience with mpc56xx series and CANBUS. - Ideally, a background in software engineering with a focus on ...

Proje...Reviews: Allow customers to leave feedback and ratings for shops and products. - Promotions: Highlight special offers and discounts from local sellers to attract customers. - In-App Messaging: Facilitate communication between customers and shop owners for inquiries and support. - Secure Payments: Integrate reliable payment gateways for safe and secure transactions. - Order Tracking: Provide real-time tracking of orders from purchase to delivery. - Location Services: Use GPS to help customers find nearby shops and provide navigation. - Design Requirements: A modern, user-friendly interface that is mobile-responsive and visually appealing. - Technology Preferences: Open to suggestions, but ideally using a scalable technology stack that supports both web and ...

Apply now: Are you a talented designer + editor? We're looking for creative individuals to join our team! (8k INR/month based on skills. 8hrs/Day - 6days/Week) Skills Required: - Pro video editing - Branding expertise Tools: - After Effects/Premiere Pro/CapCut - Photoshop/Illustrator/Canva/Figma Must to know work in Envato elements.

...and digital infrastructure against evolving cyber threats. Responsibilities: Identify and generate leads for cybersecurity services, including vulnerability assessments, penetration testing, security audits, incident response, and managed security services Build and maintain a database of potential clients across industries, with a focus on sectors handling sensitive data such as finance, healthcare, technology, and e-commerce Conduct targeted outreach campaigns via email, LinkedIn, and other professional platforms to promote TRIOX Security's services Connect with IT decision-makers and C-level executives to discuss security requirements Schedule discovery calls and transfer qualified leads to our security consultants Track and report lead generation metrics and co...

Project Overview We are seeking a talented and passionate freelance graphic designer to join our team on a project basis. The ideal candidate will have a strong understanding of design principles and be proficient in using industry-standard software. This is a great opportunity for beginners to gain real-world experience and build their portfolio. Responsibilities -Create high-quality designs for [list specific design needs, e.g., social media graphics, website banners, product packaging]. -Ensure designs are visually appealing, on-brand, and aligned with project goals. -Work collaboratively with the team to receive feedback and refine designs. -Deliver designs in the appropriate file formats (e.g., High-resolution PSD, JPEG, PNG) for optimal quality. -Adhere to project deadlines...

I'm looking for a seasoned SEO specialist with a strong track record in the B2B IT sector. Before launching our new website, I need your expertise in: - Researching the sem...need your expertise in: - Researching the semantic core - Conducting a comprehensive competitor analysis - Preparing a list of relevant keywords - Creating technical task briefs for articles Post-launch, I want to continue SEO optimization according to your proposed strategy. The ultimate goal is to enhance our website's rankings on Google, drive more traffic, and ultimately, generate more leads. Skills & Experience: - Proven experience as an SEO specialist - Strong background in B2B IT / Cybersecurity - Expertise in On-page, Off-page and Technical SEO - Excellent keyword research and co...

I'm seeking a real estate and market research professional to identify potential high foot traffic locations for a tea shop in Riyadh. This project involves thorough market analysis, assessing foot traffic, and evaluating the competitive landscape particularly focusing on existing tea shops. Key Tasks: - Comprehensive market analysis to identify high foot traffic areas. - Evaluation of potential sites considering pricing and demographic insights. - In-depth analysis of competition, specifically the number of existing tea shops in each area. Requirements: - Proven experience in market research or real estate, preferably in the food and beverage sector. - Familiarity with Riyadh neighborhoods and their respective foot traffic patterns. - Strong analytical skills to asses...

I'm looking for a professional video editor who can create a compelling time lapse video showcasing our construction progress. The purpose of this video is primarily for marketing, with a focus on social media platforms. Key Requirements: - Proven experience in video editing, particularly time lapse videos. - Ability to create engaging content suitable for social media. - Understanding of marketing strategies to enhance video reach and impact. Please include examples of your previous work in your bid.

Lead Generation Specialist for Video Production Services Responsibilities: Develop and execute advertising campaigns to generate leads for our video production services. Identify target audiences and design strategies to reach them effectively. Create compelling ad creatives and copy that align with our brand's voice. Optimize campaigns to ensure a high return on investment (ROI). Monitor and report on campaign performance with actionable insights. Stay updated with trends and tools to improve campaign effectiveness. Requirements: Proven experience in lead generation through online advertising (e.g., Facebook, Instagram, LinkedIn, Google Ads). Knowledge of video production services and the ability to craft messages that resonate with potential clients. Strong analyt...

...range of video services. Our goal is to generate high-quality leads that can convert into clients, ensuring we achieve our revenue targets. We are looking for a skilled freelancer to spearhead our lead generation efforts and help us connect with businesses and individuals in need of professional video production. Responsibilities Identify and generate leads for video production services, including corporate videos, advertisements, promotional content, and more. Research and build a database of potential clients, targeting industries such as real estate, education, healthcare, and e-commerce. Reach out to prospects via email, LinkedIn, and other platforms to pitch Paavi Films' services. Schedule meetings and hand over qualified leads to our in-house ...

I need a Python program for a project involving a RealSense camera, a Dobot robotic arm, and an ArUco marker. The camera will be mounted on the head of the robot and should detect and track the ArUco marker in real-time. The primary goal of the program is to control the robotic arm based on the position of the ArUco marker. The arm should be able to pick and place lightweight objects. Ideal skills and experience for the job include: - Proficient in Python programming - Experience with Dobot robotic arm - Familiarity with RealSense camera - Knowledge of ArUco markers - Prior work with robotic arms handling lightweight objects

I am seeking a seasoned Local SEO, GMB and Digital Marketing Specialist for my remodeling company based in New York. We are a growing remodeling company based in New York with two service locations, looking for an experienced Local SEO & Digital Marketing Specialist to improve our online presence and generate quality leads.

I need a skilled developer to integrate a POS terminal with an existing admin backend. Key requirements include: - Real-time synchronization: The system should allow for real-time data transfer between the POS terminal and the admin backend. This includes sales, inventory updates, and user transactions. Ideal skills for this project include experience with POS systems, backend development, Engineering and real-time data synchronization. Please provide examples of similar projects you've completed in your proposal.

Project Title: Seeking Email Marketing Specialists for Middlewe Eastern Clients Project Description: We are a digital agency seeking email marketing specialists to create and manage effective email campaigns targeting Middle Eastern markets. The campaigns will cater to multilingual audiences in Arabic and English, with a focus on engaging and converting leads for our clients. The ideal partner should be skilled in creative email copywriting, audience segmentation, and performance analysis, with an understanding of cultural sensitivities in the Middle East. Project Scope: Key Responsibilities: 1. Email Campaign Strategy: • Develop email marketing strategies tailored to client goals. • Create campaign schedules with clearly defined objectives. 2. Email Design and ...

There is an open source project in Python. It is a small project that goes over idealista real estate site and send emails when properties that fall under certain criteria are found. I would like to have this installed on our server and to be able to see the interface enter the criteria and be able to receive emails to my personal email address. This is the open source project on GitHub: Maximum price is 50 USD.

I'm seeking an expert in ArcGIS software who can explain and apply the IDW (Inverse Distance Weighting) method for spatial interpolation using environmental data from Turkey, specifically precipitation data. Key tasks include: - Detailed explanation of the IDW method - Application of this method in a real-world scenario - Comprehensive documentation in a PDF file. This should include a cover page, data source, method, results, plots, figures, tables, and references. Ideal skills and experience for this job: - Proficiency in ArcGIS software - Strong understanding of the IDW method - Experience with environmental data analysis - Excellent documentation and presentation skills

We are seeking a freelancer or development team to create a digital vehicle management system. The project includes the development of a mobile app for employees and a web-based admin dashboard. The goal is to efficiently manage vehicle usage, document refueling processes, and provide real-time data. The app will feature check-in/check-out functions, fuel data entry, and GPS support. The dashboard will offer reports, search functionalities, and consumption history.

...well-optimized advertising strategies to increase conversions and sales. * Platforms of Interest: Google Ads TikTok Social Media (likely includes platforms like Facebook, Instagram, Twitter, etc.) - Campaign Types- * Display Ads: Visual advertisements aimed at capturing attention and promoting brand recall. * Performance Ads: Direct response ads focused on measurable outcomes, such as clicks, leads, or purchases. * Shopping Ads: Ads showcasing products directly, typically with pricing and purchase links, suitable for e-commerce. *Targeted and Multi-Platform Strategy: Coordinating efforts across multiple platforms to ensure consistent messaging and maximized reach. By focusing on these areas, you can align your proposals or services to meet the customer's specific goals...