Ground Scout: Innovative Utility Detection Logo

Status: Open
Prize: $30
Entries Received: 18

Contest Brief

Create a logo design for a company called Ground Scout, a service locating business specialising in underground utility detection and mapping. The logo should convey professionalism, innovation, safety, and approachability.

Design Requirements:
• Colours: Use earthy tones like green, brown, or grey for “ground” and add bright accents like orange or blue to signify safety and visibility.
• Imagery: Incorporate elements such as radar, waves, scanning lines, abstract underground utilities (pipes, cables), or a compass to reflect the “scout” theme.
• Typography: Use clean, modern, and bold sans-serif fonts for a contemporary and professional look.
• Style: Minimalist and clean design, scalable and versatile for use on business cards, vehicle wraps, websites, and marketing materials. Avoid overly complex or cluttered details.

Deliverables:
• Primary logo design with variations for dark and light backgrounds.
• Scalable vector files (AI, EPS) and high-resolution PNG/JPG files.
• Include a black-and-white version.
• Include a letter head and branding for documents.

Optional tagline: ‘Navigating the ground with Confidence”

Ensure the design captures the essence of the business while being clear, professional, and industry-relevant. Use your creativity to make the design unique and memorable.”