Email & SMS Marketing Campaign for HVAC Service Calls

$250-750 USD

En curso

Publicado

hace 4 meses

$250-750 USD

Pagado a la entrega

We are looking for a skilled marketing professional with expertise in email and SMS campaign strategies to help our HVAC company convert past customers into active participants in our service programs. With over 24,000 past customers from home warranty service calls and a current club membership base of 500, our objective is to engage these customers and encourage them to book a service call this fall, during which our technicians can introduce them to the benefits of our maintenance membership plans. Responsibilities: Campaign Development and Execution: Create compelling and personalized email and SMS content to re-engage past customers. Utilize a funnel-based approach to segment the customer database and tailor messaging that motivates booking service calls. Incorporate special offers or discounts as incentives to book a service. Analytics and Performance Tracking: Implement advanced tracking mechanisms for all communications to monitor metrics such as open rates, click-through rates, and booking rates. Regularly analyze and report on campaign effectiveness, making data-driven recommendations for improvements. Conversion Strategy Enhancement: Design sales funnels that guide customers from receiving the message to taking the action of booking a service call. Strategize follow-up communications to increase conversions and facilitate the introduction of membership plans by technicians. Requirements: Proven track record in email and SMS marketing, with a strong portfolio demonstrating past campaign successes. Expertise in creating detailed customer segmentation and personalized marketing campaigns. Excellent copywriting skills tailored to conversion and customer re-engagement. Proficiency in using marketing automation tools and using CRM systems ( HOUSECALL PRO) for sophisticated campaign tracking and management. Experience in the HVAC or home services industry is preferred but not essential.

ID del proyecto: 38636952

Información sobre el proyecto

36 propuestas

Proyecto remoto

Activo hace 4 meses

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Adjudicado a:

@getosi

Hi there, I’m ready to start the project right now. With a proven track record in email and SMS marketing, I have successfully developed and executed campaigns that re-engage past customers and drive conversions. In previous projects, I’ve worked on segmenting large customer databases and crafting personalized, compelling content that not only boosts open rates but also leads to higher booking rates and service engagement. You’ll only pay when you’re fully satisfied with the results. If we move forward, you can expect: • Development of compelling and personalized email and SMS content to re-engage your 24,000+ past customers. • A funnel-based approach for customer segmentation and tailored messaging that drives bookings. • Incorporation of special offers or discounts to motivate service call bookings. • Advanced tracking mechanisms to monitor and report metrics such as open rates, click-through rates, and booking rates. • Sales funnel design that guides customers from receiving messages to booking service calls, with follow-up strategies to enhance conversions. • Regular analysis and data-driven recommendations for campaign improvements. • Expert integration with your CRM system (Housecall Pro) for campaign management and tracking. When are you available for a quick chat or call to discuss the project details further? The timeframe for this project is typically 3-4 weeks, depending on the scope of segmentation and funnel design. Best regards,Betty

$500 USD en 20 días

4,6

(21 comentarios)

6,1

36 freelancers están ofertando un promedio de $472 USD por este trabajo

@sergei100j

Hi! I'm ready to start right now! Let me help you do it! I have 12 years of experience in this Write to me now - I will start by studying your project in more detail and make an offer with a deep analysis of your business and will offer at least 18 high-tech solutions! Contact me right now! - I simultaneously managed 300 marketing campaigns - I created websites with a conversion rate of 26% - I increase sales, traffic, profitability by more than 5 times - I increased customer traffic by 16 times - I reduced the cost of attracting clients by 14 times

$250 USD en 1 día

5,0

(18 comentarios)

5,3

@nmans

With over a decade of experience as a digital marketer, my expertise in Email Marketing is a natural fit for your HVAC conversion project. Throughout my career, I've developed and executed numerous successful campaigns that have relied heavily on email and SMS strategies. My extensive experience using CRMs like HOUSECALL PRO further bolsters my ability to effectively manage and track sophisticated campaigns, which will be crucial for monitoring metrics and recommending improvements for your unique customer re-engagement project. One of my strengths lies in designing highly personalized marketing campaigns based on detailed customer segmentation, which aligns perfectly with your goal of motivating past customers to book a service call. I believe in the power of compelling copy to drive conversions and this is a skill I've honed over the years. Letting customers know about the benefits of maintenance membership plans can have a significant impact on their decision-making, and I'll craft content that persuasively communicates these advantages while incorporating special offers or discounts as incentives.

$500 USD en 7 días

4,6

(15 comentarios)

5,1

@dezignsquares

Hi Sean L. I am very much interested in your project Email & SMS Marketing Campaign for HVAC Service Calls I am 20 years experience Highly qualified graphic designer, I have some question and suggestion related to your project, Let's chat for best results. What you get:- I will propose Multiple Initial designs for choice Quick turnaround times and Unlimited revisions Final source files delivery for future use My portfolio, with a five-star rating, is ready for your review. https://www.freelancer.com/u/dezignsquares Looking forward to hearing from you. Thank You

$280 USD en 1 día

5,0

(5 comentarios)

3,8

@OmarFarukBD

I am going to start your project right now. I understand you need a skilled marketing professional to craft email and SMS campaigns that convert your past HVAC customers into active participants in your service programs. I will create personalized, compelling content tailored to encourage bookings for service calls, leveraging special offers to drive engagement. Using a funnel-based approach, I will analyze metrics to refine our strategy continuously. My expertise in email marketing and CRM systems will ensure effective tracking and improved conversion rates for your membership plans. Let's boost your customer engagement this fall.

$600 USD en 7 días

5,0

(3 comentarios)

3,9

@ahmadayaz

With a proven track record in Full Stack Development, WordPress customization, Mobile App Design, UX/UI, and Brand Identity, I bring over a decade of experience to the table. Specializing in email and SMS marketing campaigns, I am well-equipped to assist your HVAC company in converting past customers into active service program participants. To kick off our collaboration effectively, I would benefit from additional insights into your CRM system integration with HOUSECALL PRO. Understanding your current database structure, segmentation criteria, and available customer data will enable me to tailor our campaign strategies accordingly. In terms of campaign development, I excel in creating personalized content that resonates with target audiences, leveraging segmentation for precise targeting. By incorporating special offers and discounts, we can encourage past customers to book service calls this fall. When it comes to analytics and performance tracking, I have a proven track record in implementing advanced tracking mechanisms to monitor key metrics and provide data-driven insights for improvement. My expertise extends to designing sales funnels that guide customers towards booking service calls. By implementing strategic follow-up communications, we can enhance conversion rates and support the introduction of membership plans by your technicians. Collaboration is key to success, and I am committed to working closely with your team to align our campaign strategies with your specific goals effectively. Let's explore how we can leverage my expertise to drive successful marketing campaigns and boost customer engagement for your HVAC company.

$675 USD en 5 días

5,0

(1 comentario)

3,4

@muradeltaher

Hi My Name Is Murad and I’d like to be considered for your position. I Provide certain services : 1. MS Office 2. Web Research 3. Data Entry 4. CorelDraw ,Photoshop And Illustrator 5. eCommerce , Amazon , ebay , Shopify 6. WordPress Spare a moment to take a look at my reviews. Please, let me know what is needed to secure this bid! Thank you for your consideration Murad Eltaher

$750 USD en 7 días

4,3

(18 comentarios)

4,2

@maryannasophia

Hello, I believe I am good fit. I am an advanced advertiser, specialized on email marketing with deep experience with CRMs (hubspot, active campaing, mailchimp, KOMMO, etc), I also build funnels and create lead magnets. Here's a glimpse of my expertise: Google Ads: Managed $1M in ad spend last year. Facebook Ads: Delivered outstanding results with high ROAS to multiple industries. I also advertise on Tiktok and LinkedIn, for a variety of industries and audiences. I do not have a portfolio of email and SMS, but my experience can be proven beyond any doubt, I offer a FREE TRIAL so you can verify my work and knowledge. Contact me to help you grow your business. Mari V

$500 USD en 30 días

4,6

(3 comentarios)

3,2

@rupan9211deep

With your HVAC business focusing on customer re-engagement and service booking, I, RUPANDEEP, a seasoned digital marketer with over 8 years of experience, am the perfect fit for your project. Having managed successful PPC campaigns and Google Ad-words accounts, I understand the power of targeted messaging and effective customer segmentation. This expertise will be invaluable in designing compelling email and SMS content that resonate with your past customers and motivate them to book a service call. My proficiency in using marketing automation tools like HOUSECALL PRO is not limited to campaign tracking alone – I can also utilize it to create complex yet easy-to-follow sales funnels. By strategizing follow-up communications that drive conversions and facilitate service call bookings, we can capitalize on the fall season to introduce your maintenance membership plans in a customer-friendly manner. Lastly, as a Google-certified professional, I have a proven track record of delivering results by providing best SEO optimization strategies and white hat techniques for long-term business growth. With me on board, you can rest assured knowing we'll be constantly monitoring crucial metrics such as open rates, click-through rates, and booking rates to make data-driven improvements for even more success. Let's turn your 24k past customers into active participants - allow me to assist in scaling up your email & SMS marketing campaigns today!

$600 USD en 7 días

4,5

(3 comentarios)

2,8

@Digitalexpertuae

Hi, I would like to grab this opportunity and will work till you get 100% satisfied with my work. I am an expert who have many years of experience on Marketing, Bulk Marketing, Email Marketing, Funnel, Email Campaign Please come over chat and discuss your requirement in a detailed way. Regards

$500 USD en 7 días

2,8

(3 comentarios)

2,9

@umarejaz0

I am a seasoned marketing professional with a track record of successful email and SMS campaigns. My expertise lies in creating personalized content and utilizing funnel strategies to drive conversions. With experience in advanced tracking and analytics, I can optimize campaign performance and enhance customer engagement. Check out my portfolio projects like SocialBu, ChatFAI, and LinkMngr to see my capabilities in action. I am excited about the opportunity to help your HVAC company achieve its goals.

$750 USD en 7 días

0,0

(0 comentarios)

0,0

@nomanamin1997

Let's discuss your need for a skilled marketing professional to develop and execute email and SMS campaigns aimed at converting past customers into active participants in your service programs. Let's have a chat or call. Regards, Noman A.

$500 USD en 3 días

0,0

(0 comentarios)

0,0

@Joelbrands

I'm a seasoned marketing veteran with a concentration in email and SMS campaigns, Joel. As an expert in using tools like Mailchimp and Klaviyo, I possess the necessary skills to help your HVAC company reach out and engage its large pool of past customers. My knowledge on customer segmentation and crafting personalized content is an asset that can provide tremendous value to your campaign. The tracking mechanisms I will implement for your communications will enable you to track key metrics such as open rates, click-through rates, and booking rates effectively. By carefully analyzing this data, I can provide comprehensive reports on campaign effectiveness, allowing us to make informed decisions for continuous improvement. While HVAC or home services experience would be helpful, it's not mandatory. What's important is that I bring a solid grasp of customer re-engagement, conversion-focused copywriting, and strategic follow-up communication to facilitate a smooth introduction of your club membership plans. Choosing me doesn't just mean acquiring an expert in the field but gaining a dedicated partner in your success. Let's unveil the full potential of your business together by creating effective marketing plans that resonate with your customers and deliver the desired results!

$250 USD en 7 días

0,0

(0 comentarios)

0,0

@talhak67

Hey there, I see you're looking for a marketing professional to develop and execute email and SMS campaigns to re-engage your HVAC company's past customers and boost service calls this fall. With over 24,000 past customers and a membership base of 500, I can help create personalized, incentive-driven campaigns using a funnel-based approach to maximize engagement and conversion. My focus will be on crafting compelling content, tracking campaign performance through advanced analytics, and optimizing follow-up strategies to drive results. Since I was working from an office, my account wasn't actively managed. However, please don't be concerned, I am committed to never disappointing my clients. Thanks for considering my proposal. Let's have a Call/chat! Regards, Hamail A.

$500 USD en 2 días

0,0

(0 comentarios)

0,0

@raihan922

Hello sir. A professional excel expert. We are looking for a skilled marketing professional with expertise in email and SMS campaign. I have a lot of skills in this work. You can trust me to give me the job.

$500 USD en 7 días

0,0

(0 comentarios)

0,0

@mstsadias7

Hello There!! I hope you are well. I read your job offer properly. You talk about email and sms marketing in your job offer. I am a marketer. I will help you to fulfil your goals. I assure you that I can do this job properly. I look forward to working with you. Thank you

$450 USD en 7 días

0,0

(0 comentarios)

0,0

@navinjha80

Hi My name is Navin. I have gone through your project details and am confident of implementing your CRM System along with email and SMS Campaign set-up. I will use the features offered by 'House Call Pro' to make your customer reach-out process streamlined and efficient. I have previously worked on implementing complex long term email and SMS campaigns setup in Omnisend and have successfully completed sales and marketing automation projects involving multiple automated emails based on cutom tags and segmentations of leads and customers. Look forward to listen from you and start working on your project.

$500 USD en 7 días

0,0

(0 comentarios)

0,0

@Urielcreative

As an experienced marketing professional, I would thrive in the responsibility of crafting a compelling and personalized email and SMS campaign that aims to re-engage your past customers. I believe my expertise offers unique value in strategizing and creating content that resonates with targeted audiences, significantly improving the chances of conversion. My proficiency extends to using advanced tracking mechanisms to monitor campaign metrics and analytics for performance evaluation, ensuring your company has the necessary insights to make data-driven recommendations for improvements. Drawing from a successful track record of boosting engagement and driving sales through strategic email marketing, I offer you the opportunity to partner with a professional who is well-versed in the nuances of this industry. Together, we can transform your inactive customers into loyal subscribers of your services – all while optimizing every aspect of our campaigns using highly specialized CRM, marketing automation tools including Housecall Pro via Salesforce- to catapult us towards success. Let's make your HVAC company's next service season a massive success!

$500 USD en 7 días

0,0

(0 comentarios)

0,0

@Zizoukrid

I am confident that my expertise in email and SMS marketing strategy aligns perfectly with the goals of your HVAC company. With experience in creating personalized and compelling content, I know how to engage past customers and encourage them to take action, whether that’s booking a service call or joining a maintenance plan. My approach uses targeted segmentation and funnel-based strategies to deliver messages that resonate with different customer groups and drive results. Additionally, I understand the importance of offering value to customers through special promotions or discounts, which will incentivize them to take immediate action. My analytical mindset ensures that every campaign I execute is measured for effectiveness. I regularly track key metrics such as open rates, click-through rates, and booking rates, allowing me to optimize future campaigns for greater success. My commitment to performance tracking and reporting means that your company can expect regular updates on campaign outcomes and suggestions for continuous improvement. I am excited to help convert your large customer base into loyal participants in your service programs and bring measurable growth to your business.

$500 USD en 7 días

0,0

(0 comentarios)

0,0

@mohtashim1234

Dear Hiring Manager, I am excited to submit my proposal for the role of marketing professional to assist your HVAC company in re-engaging past customers through personalized email and SMS campaigns. With a proven track record in developing successful marketing campaigns, I am confident in helping you convert your 24,000 past customers into active participants in your service programs. How Can I Work On the Project: -I will craft engaging and personalized email and SMS content tailored to resonate with past customers. These messages will highlight the benefits of your services while motivating customers to book service calls. -Using a funnel-based approach, I will segment your customer database based on previous interactions, membership status, and preferences to deliver targeted messages that increase conversions. -To further encourage bookings, I will integrate special offers, discounts, or limited-time promotions that drive urgency and action. -Implementing sophisticated tracking methods, I will monitor key metrics such as open rates, click-through rates, and booking rates to assess the effectiveness of each campaign. -I will regularly analyze campaign performance and provide actionable insights for continuous improvement, ensuring each step of the funnel is optimized for conversion. Regards,

$250 USD en 3 días

0,0

(0 comentarios)

0,0

@Arirana9

As an experienced marketing professional, I recognize the importance of engaging past customers and turning them into loyal advocates for your HVAC services. I am confident that my skills in email and SMS campaign strategies will be a great value to your organization. My greatest strength lies in taking a data-driven approach to segmenting your customer database and tailoring targeted messages to maximize conversions. With fluency in marketing automation tools and a strong ability to track and interpret metrics effectively, I will provide you with detailed reports on campaign effectiveness along with actionable insights for improvements. Additionally, my excellent copywriting skills will ensure the message is not only engaging but highly persuasive, incorporating compelling offers that inspire action from the recipient. It's crucial for me to turn not only subscribers but also non-responsive clients into booked service calls, and I am innovative in strategizing follow-up communications that enhance conversion rates. While experience in the HVAC industry is not essential for this role, I must mention my broader understanding of the home services industry, which encompasses some knowledge about HVAC that could speed up my familiarization process. I'm eager to help your organization leverage its customer base and achieve its goals through effective email and SMS marketing campaigns.

$250 USD en 7 días