I am having more than 10 years of experience in Digital Marketing and consider Web Analytics as my forte. I am well versed in technology solutions of analytics domains like Google Analytics (UA/GA4), Google Tag Manager, Google Data Studio, Google Optimize, and various reporting & tag management tools. My experience is marked with • Understanding and implementing analytics solutions (GA4) as per Business KPIs. • Hands-on experience in migrating from Universal Analytics to GA4. • Well-versed with digital media concepts/technicalities website tagging, building dashboards/customer segmentations, and reporting/analyzing digital marketing campaigns using GA4. • Hands-on experience with Data Visualization tools such as Google Data Studio & Tableau. • Integration with third-party tools like Marketo, Salesforce, Zapier, etc. • Working closely with the stakeholders to achieve the business goals. • Managed end-to-end digital performance tracking, including planning, coordinating, implementing, and maintaining the required digital marketing and audience analytics tools.