I am a seasoned professional with a strong background in marketing direction, project management and business development, I've led end-to-end tech initiatives with defined goals and metrics. A strategic leader, I drive efficiency through team management and automation tools. My expertise in tech integration and market strategy delivers tangible business impact.
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Experience
Demand Generation Manager - Colombia
Jan, 2024 - Present
•
11 months, 11 days
Estela
Jan, 2024 - Present
•
11 months, 11 days
Responsibilities:
-Market research to find new business opportunities.
-Creation of demand generation campaigns (webinar, ebook, coldemail, linkedin, etc.).
-Qualification of prospects to evaluate business opportunities.
-Assignment of contacts to commercial team and follow up until closing.
Achievements:
-Increased monthly MQL and SQL.
-Brand positioning in B2B events.
Increased business closings with new clients and cross-selling with existing clients.
Medellín, Colombia
Jan, 2024 - Present
•
11 months, 11 days
Marketing Automation Manager
Sep, 2023 - Aug, 2024
•
11 months, 1 day
GoTiger
Sep, 2023 - Aug, 2024
•
11 months, 1 day
Responsibilities:
-Implement systems that automate repetitive and routine tasks for the company and customers.
-Perform automated procedures for lead and database management, based on the behavior of each user in the client's communication channels.
-Testing of automations, workflows and tools to optimize marketing processes.
Perform cross-platform integrations.
Medellín, Colombia
Sep, 2023 - Aug, 2024
•
11 months, 1 day
General Manager
Aug, 2022 - Aug, 2023
•
1 year
Provetta
Aug, 2022 - Aug, 2023
•
1 year
Responsibilities:
-Maintain relationships with investors, shareholders and customers.
-Identify and set priorities for each client.
-Define the global strategies of the company in areas such as IT, HR or Business.
-Optimize workflows and methodologies.
-Generation of new clients for the company.
Achievements:
-Increase brand and customer sales through B2B Growth Marketing strategies.
-Leading technological projects such as the creation of applications, websites and ecommerce.
Medellín, Colombia
Aug, 2022 - Aug, 2023
•
1 year
Education
Fundación Universidad de Bogotá 'JorgeTadeo Lozano'
2019 - 2023
•
4 years
Publicista
Colombia
2019 - 2023
•
4 years
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