Optimizing our 15 existing Google Ads/PPC campaigns for SaaS for POS restaurant company
$10-15 USD
Paid on delivery
Google Ads Optimization Project
Project Overview
We are SaaS, a POS restaurant company that provides innovative services tailored to meet the needs of the restaurant industry. We are seeking a skilled freelancer to help us optimize our 15 existing Google Ads/PPC campaigns. Our main focus is reducing costs, increasing conversions, improving the overall performance and ad scores of our 15 campaigns, and helping us target the right keywords.
This project involves reviewing current 15 campaigns, identifying areas for improvement, and providing actionable strategies.
Optimizations Needed:
Ad Content Refresh: Update ad copy and teste new messaging strategies.
Improved Audience Targeting: Focuses on English-speaking audiences with refined segments.
Landing Page Optimization: Enhance landing pages to improve user experience.
Keyword Management: Add negative keywords and optimize bids for high-performing ones.
Key Challenges
Low CTR:
Improve ad copy with stronger CTAs and dynamic keyword insertion.
Refine audience targeting for better engagement.
High CPC:
Focus on long-tail keywords and adjust bidding strategies.
Pause underperforming ads or keywords.
Poor Ad Scores:
Align ad copy, keywords, and landing pages to improve relevance and user experience.
Improve Quality Score by ensuring keyword relevance and page speed optimizations.
Opportunities
Remarketing Campaigns: Re-engage past visitors with tailored ads offering discounts or incentives.
Competitor Keyword Targeting: Capture high-intent traffic by highlighting the unique features of Sassa's POS systems.
Expanding to Display Ads: Use visually appealing banners with compelling CTAs.
Performance Max Campaigns: Provide a mix of assets to optimize across multiple Google platforms.
Tasks
Campaign Optimization:
Review and fine-tune campaign goals and ad settings.
Analyze keywords, bidding strategies, and targeting options.
Focus on improving Quality Scores for better ad performance.
Ad Copy Improvements:
Develop engaging and relevant content to improve CTR and align with user search intent.
Landing Page Enhancements:
Provide recommendations to align pages with ad copy and improve the Quality Score.
Keyword Strategy:
Refine targeting to include high-performing, cost-effective keywords.
Help identify and target the right keywords to maximize ROI and attract high-quality leads.
Remarketing Setup:
Create tailored ads for returning visitors.
Consultation Plan
The direct account access is restricted, we can arrange a Zoom meeting where you will walk us through your suggestions and strategies. The meeting will focus on:
Reviewing the Google Ads account to diagnose the lack of conversions.
Analyzing campaign settings, keywords, ad copy, and landing pages for potential issues.
Providing actionable recommendations for increasing form submissions (our primary CTA).
Helping improve ad scores to maximize the campaign’s reach and relevance.
Offering guidance on targeting the right keywords for improved campaign performance.
Budget & Timeline
Budget: $10-15.
Timeline: Completion within 2-5 days
Portfolio:
Applicants must share a sample of a similar project for Optimizing Google Ads for SaaS for POS restaurant company
Only applicants with experience in Optimizing Google Ads for SaaS for POS restaurant company will be considered.
Project ID: #38919595
About the project
27 freelancers are bidding on average $45 for this job
Hi, Google Ads is one of the best platforms to drive sales and leads for your business. But going in blind and expecting to strike it rich is a fool’s errand. Google Ads takes serious skill, planning, and time. If any More
I'm Google AdWords and Google Analytics certified and work daily with them resolving AdWords campaign issues. My organic search engine optimization skills, tools, and techniques are strong. My SEO audits can identify More
Hello, I am a Google certified Google ads expert with more than 6+ years experience. I will set up , create , manage & optimize the campaign. Google Ad campaign includes following: + Managing up the PPC account + We More
Having successfully optimized numerous PPC campaigns for Google and various social media platforms, I am confident in my ability to make a substantial impact on your 15 ongoing campaigns. I am skilled in digging deep i More
Tenho habilidade para resolver esse problema de forma rápida e eficaz, possuindo basta experiência, vamos conversar
Hlw sir can I help you I am a netwark marketing expert advertising and social media marketing expert
Hhi I am experienced in this and I can start right now but i have few doubts and questions lets have a quick chat and get it started waiting for your replyyy ! r
Hi, I can help optimize your 15 existing Google Ads campaigns to improve performance, reduce costs, and increase conversions. Key Optimizations: Ad Content Refresh: Update ad copy with stronger CTAs and dynamic keyw More
I have a long track record of being results driven. I have 6 years experience developing both small and large companies alongside the given targets. I enjoy analysis and investigating issues within new ads accounts to More
As a professional Google Ads expert, I specialize in creating high-performance advertising campaigns that drive measurable results for your business. My comprehensive approach integrates various essential components, i More
