Highly qualified business professional and engineer with 20 years of experience in commercial and business development. My background encompasses corporate and business strategy, commercial planning, marketing plans, and customer experience.
As an engineer, I bring a unique perspective to my role, leveraging technical expertise and problem-solving skills to develop professional business plans and marketing strategies. I specialize in assisting both established businesses and start-ups in getting on track with their business objectives.
With a master's degree in business administration from the prestigious Maastricht School of Management and extensive experience in branding and marketing, I deliver precise and executional professional deliverables. Throughout my career, I have worked in reputable multinational firms, consistently demonstrating a proven track record.
I have successfully led and delivered on various strategic pillars for business growth, including:
- corporate and business strategy,
- commercial planning and budgeting,
- market and product development,
- brand management,
- pricing and market research,
- financial modeling,
- customer experience,
- loyalty and retention, and
- online and digital marketing.
I am excited to collaborate with you on your project, combining my business acumen and engineering background to drive your success.
Bassem had a keen understanding of my requirements and modified his original approach quickly to meet my revised requirements. If anything, his responses are too fast and taking your breathe away.
DIRECTOR – VAS, MOBILE MONEY, ONLINE MARKETING & DEVICES
Dec, 2015 - Dec, 2019
•
4 years
Orange
Dec, 2015 - Dec, 2019
•
4 years
Set the proper organizational structure, policies and processes and lead a team of 60+ people to develop the marketing strategy and the yearly marketing plan for non-voice segment, including sales and communication activities per sector, to drive revenues and profits to meet organizational objectives.
Devise the digital marketing strategy including analytics and user experience, e-CRM, social media, portals, online sales, search engine marketing and web management.
Dec, 2015 - Dec, 2019
•
4 years
HEAD OF COMMERCIAL PLANNING, STRATEGY & BUSINESS DEVELOPMENT
Jan, 2014 - Dec, 2015
•
1 year, 11 months
Mobinil
Jan, 2014 - Dec, 2015
•
1 year, 11 months
Lead the Commercial Planning, Business Development and Strategy teams to develop the company’s commercial plan, marketing/segment strategies and the yearly budget.
Developed the company’s yearly financial budget for the Consumer and Corporate sectors.
Devised the full financial planning for the budget with monthly revenues, costs and margins per segment.
Assess potential business opportunities; market screening, economic, technical, financial and operational feasibility.
Jan, 2014 - Dec, 2015
•
1 year, 11 months
Mobinil
Jan, 2007 - Dec, 2013
•
6 years, 11 months
HEAD OF PRICING, MARKET RESEARCH, MARKET INTELLIGENCE & GEOMARKETING
Mar, 2009 - Dec, 2013
•
4 years, 9 months
Develop the required dynamic business modeling and overall pricing strategy per market segment
Provide go-to-market pricing strategy for any offer/product/service launched in the market
Methodically set-up the intelligence market data collection/analysis techniques and competitive performance measurements, develop response scenarios, and make appropriate recommendations to preserve products market position
MANAGER, CUSTOMER EXPERIENCE, LOYALTY AND RETENTION AND HIGH VALUE SEGMENT
Jan, 2007 - Mar, 2009
•
2 years, 2 months
Lead the development and implementation of annual marketing loyalty plans and drove the development of the loyalty platform & Customer Relationship Management system for different market segments.
Devised, developed and implemented different value propositions and marketing campaigns to provide high value customers with exclusive experience
Enhanced the overall customers’ experience in services’ provisioning, billing, payment options, communication & direct marketing and other moments of truth
Jan, 2007 - Dec, 2013
•
6 years, 11 months
Education
Maastricht School of Management
2002 - 2005
•
3 years
Master of Business Administration
Netherlands
2002 - 2005
•
3 years
Ain Shams University
1990 - 1995
•
5 years
Bachelor of Science of Electrical Engineering & Communications
Egypt
1990 - 1995
•
5 years
Qualifications
Highest Ranking Student Plate
2005
MSM
Awarded the highest ranking student plate for the 2005 Master of Business Administration graduation class by Maastricht School of Management (MSM)
2005
Introduction to Digital Currencies
2020
University of Nicosia (UNIC)
The Introduction to Digital Currencies course provides an introductory understanding of decentralized digital currencies, such
as Bitcoin and blockchains (distributed ledger technology). The course is structured around four general topics: theoretical
introduction to digital currencies (history, decentralized consensus, technical overview of Bitcoin, alternative uses of the
blockchain), financial and regulatory implications of digital currencies, innovation & future development.
Grade: 98/100
2020
Orange Star
2009
Orange Group
Received the “Orange Star” employee award amongst all Orange employees across Orange footprint
2009
Certifications
P
Preferred Freelancer Program SLA
Verifications
On time
100%
On budget
100%
Accept rate
100%
Repeat hire rate
10%
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