Steps project management functional specification jobs
I'm in need of an Excel expert who can help automate some of my book-keeping tasks. The main focus will be on reconciling accounts. Your responsibilities: - Utilise experience with excel formulas and macros to refresh existing reconciliation process for the book-keeping and management reporting of a small UK charity. - Ensuring accuracy and efficiency in the automation. Ideal skills and experience: - Proficiency in Excel, particularly in using formulas and creating macros. - Background in book-keeping and accounting. - Experience in automating tasks in Excel.
Graphic/Web Designer Full time (6days/week and 8hrs/day, Rs.8000/month, remote. Add your portfolio link with the bid. Apply now: Are you a talented designer? We're on the lookout for creative individuals to join our team! Skills Required: 1. Creative and Artistic Skills 2. Branding and Marketing Knowledge 3. Communication Skills 4. UI/UX 5. Time and Project Management Tools Photoshop/Illustrator/Canva/Figma/InDesign If you know video editing and tamil you'll get 15k INR.
I'm in the process of creating a delivery app similar to Uber Eats, Menulog, and Door Dash. While the app development is underway, I'm seeking a professional who can assist me from the ground up. Key Areas of Assistance ...Operations Setup: Establishing an efficient delivery system. - Customer Support Setup: Creating a reliable support system for users. - Regulatory Compliance and Licensing: Ensuring the app meets legal requirements. - Vendor and Partnership Management: Building relationships with restaurants and delivery services. - Data Analytics and Reporting: Tracking the app's performance and user trends. If you have experience in any of these areas, or can provide additional insights and assistance, please get in touch. Your expertise could be crucial in makin...
Project Title: Real Estate Cashback Platform Project Overview: This platform is designed to revolutionize the real estate industry by streamlining property sale registration while offering tangible benefits for buyers, developers, companies, and freelancers. It enables property buyers to receive 1.5% cashback of the property value directly into their digital wallet, accessible via a unique barcode. This cashback can be used freely, giving buyers greater flexibility and value. The platform also provides a legally compliant and efficient solution for developers and freelancers to register property transactions, ensuring transparency and accountability throughout the process. Key Features: For Developers and Real Estate Companies: Seamless Registration: Register as a verifi...
I'm looking for a professional web developer to create an engaging, user-friendly informational website for my Dehydrated Onion and Garlic, and Indian Spices manufacturing company. This company is primarily focused on exporti...Catalog: Detailed information about our products. - Quality: Information about our quality control measures. - Contact Us: An easy to navigate contact section. - Home: The landing page that encapsulates our brand. - Blog: A section for sharing industry news, updates and articles. Ideal Skills: - Web development expertise, particularly in creating informational sites. - Knowledge of SEO and content management systems for the blog section. - Experience in designing user-friendly interfaces. - Understanding of e-commerce elements to potentially incorporate...
...making the platform accessible across both web and mobile interfaces. - Integration of spot trading for selected markets. - A fully-functional admin panel for overseeing users, resolving disputes, and adjusting system settings. Essential Skills: - Proficient in backend development using Node.js, Python, or PHP. - Experienced in frontend development with React.js, Vue.js, or similar frameworks. - Skilled in database management, preferably with MySQL or MongoDB. - Previous experience with payment gateway integration is a must. - Blockchain development experience is highly preferred for seamless cryptocurrency integration. The ideal candidate for this project is a professional with a solid background in both backend and frontend development, with a special focus on ...
I'm looking for a skilled professional to assist with advanced Excel tasks, day-to-day inventory management, and voucher entries. The candidate should be proficient in VLOOKUP, charts, and pivot tables, and adept at removing duplicates. Key responsibilities include: - Utilizing advanced Excel functions for data analysis and visualization. - Regularly updating stock levels and performing inventory reconciliations. - Assisting with various voucher entries, including expenses and income, purchases and sales, and journal entries. - Maintaining comprehensive account books, including cash and bank, sundry debtors and creditors, current assets and liabilities. - Performing BRS and journal entries, as well as managing credit and debit notes and party ledgers. Ideal skills and experi...
I'm ...payment processing is secure and reliable. - Employee portal: This section should cater to my employees with functionalities such as: * Timesheet management: A system to track work hours. * Project tracking: Tools to keep tabs on ongoing projects. * Internal communication tools: Facilities for messaging, video calls, and other forms of communication. Ideal candidates for this project should have a robust understanding of developing corporate websites with integrated e-commerce and employee portals. Expertise in secure payment processing systems, especially UPI, is highly desirable. Experience in implementing timesheet management systems, project tracking tools, and internal communication platforms will be advantageous. Please include...
...accounts. - **Hero Section:** - Search Bar: Prominently positioned with placeholders like "Search for Colleges, Courses, or Scholarships." Includes filters for Course, Location, and Fees. - Featured Colleges Slider: Rotating carousel showcasing top-rated colleges with images and "Learn More" buttons. - **Categories Section:** - Icons with Text: Includes categories like "Engineering," "Management," "Medical," etc., each linked to respective pages. - **Scholarship Alerts:** - Horizontal Banner: Highlights current scholarships with a "View Details" button. - **Student Testimonials:** - Carousel: Displays reviews and feedback from students, with their photos and brief quotes. - **Call-to-Action (CTA):** - Bu...
...Simplified AI Agent Management Platform, designed to empower users by removing the burden of repetitive, labor-intensive tasks. DelegateX allows users to delegate their work to customized AI Agents—your X Bots—freeing up your time to focus on what truly matters. We are seeking design professionals to create a compelling brand identity that reflects our vision, highlights our unique value propositions, and inspires trust and excitement among our diverse audience. Challenge Goals We aim to establish a brand identity that: 1. Communicates Empowerment Through Delegation • Showcase how DelegateX enables users to “leave their worries behind” and delegate tasks to AI agents across various domains. • Examples include campaign messaging like: &bull...
...from 7 PDF files into a spreadsheet. The data from each PDF will go into a specific, pre-existing worksheet within the spreadsheet. - Type of Data: The extraction will only pertain to text data. - Structure: The text data in the PDFs is well-organized with clear sections, making the extraction process straightforward. Ideal skills for this task include: - Proficient in data entry and spreadsheet management - Excellent attention to detail - Familiarity with PDF data extraction I have attached a sample PDF document and Spreadsheet with the first section of data already extracted from the PDF into the relevant worksheet. I have also created a video demonstrating what is required: :v:/g/personal/ceo_kurrajongnursinghome_com/EWhs_Gxl8zFIn42gq0CSv
I'm looking to create an engaging and comprehensive educational application for the Android platform. Key Features: - User Authentication: The app should have a secure and intuitive user authentication system. - In-app Purchases: The app will offer premium content and features through in-app purchases. - Test Feature: The app should include a feature for q...user-friendly Android applications is a must. - In-app Purchases Integration: Familiarity with implementing secure and seamless in-app purchase systems. - User Authentication Systems: Previous work with secure user authentication systems will be highly regarded. - E-learning App Development: Experience in creating educational applications is a plus. Please bid if you can deliver a high-quality, functional, and engaging e...
I'm looking for a skilled database programmer to create a stored procedure for data retrieval across five tables. This procedure should handle complex joins and maintain foreign key relationships. Key Requirements: - Design a stored procedure primarily for data retrieval. - Proficient in man...five tables. This procedure should handle complex joins and maintain foreign key relationships. Key Requirements: - Design a stored procedure primarily for data retrieval. - Proficient in managing joins across multiple tables. - Understands and can maintain foreign key relationships. Ideal Skills: - Proficiency in SQL and experience with stored procedures. - Strong understanding of database management and relational databases. - Excellent problem-solving skills to handle complex data r...
We're looking for a talented freelance developer to lead the development of a platform aimed at simplifying the management of multiple supplier. The platform will serve as a central hub for our business to efficiently oversee and coordinate various suppliers, incorporating manual data feed capabilities, API & Webhook integrations, and Shopify integration among other functionalities. Key Responsibilities: • Supplier Onboarding and Management: Develop features to register and manage supplier profiles, including catalogues and contact details. • API, Webhooks, and Automations Integration: Create integrations with suppliers to automate data exchange. • Manual Data Feed Options: Implement options for suppliers who lack automated systems. • Order Autom...
I'm looking for a professional web developer to create an E-commerce website hosted on cPanel. Key Features: - Inventory Management: The website needs to have an efficient system for tracking and managing stock levels. - User-Friendly Interface: The website should be designed with a clean, intuitive interface that provides a seamless shopping experience. Ideal Skills: - Proficiency in cPanel and associated technologies. - Extensive experience in e-commerce website development. - Strong UX/UI design skills to create an engaging interface.
Project Title: Development of an Accurate Solana Wallet Scanner for Profitable Wallet Analysis Project Overview: I am seeking a skilled blockchain developer to rebuild and set up a wallet scanner specifically for the Solana blockchain. The scanner’s primary purpose is to identify profitable wallets worth copying, based on reliable data metrics such as Profit and Loss (PnL), win rate, and performance over weekly/monthly timeframes. The current implementation is plagued by inaccurate or false data, resulting in wallets with near-zero balances being reported as highly profitable. Despite trying multiple APIs (Solana public API, GMGN API, and BirdEye API) and even scraping data from relevant websites, the results have been inconsistent and unreliable. This p...
I need assistance with collecting image data from various social media platforms. Ideal Skills and Experience: - Proficient in data collection and database management - Familiar with various social media platforms - Attention to detail - Experience with image data collection
Role Description This is a temporary/project-based in-office role for a Video Editor. The Video Editor will edit and assemble recorded raw material into a suitable, finished product ready for broadcasting. Qualifications Proficiency in any video editing software such as Adobe Premiere Pro, Final Cut Pro, or After Effects Strong understanding of video composition, color correction, and visual effects Excellent attention to detail and time management skills Ability to work in a fast-paced environment and meet tight deadlines Good communication skills and teamwork abilities Knowledge of audio editing and storytelling techniques Our office is based in Satellite Town Gujranwala. This is an office-based job and cannot be done remotely.
We are seeking an experienced AWS backend developer to help us design, implement, and finalize a robust data pipeline that meets both functional and operational requirements. This pipeline will enable scheduled ingestion, transformation, and analysis of API data and provide a RESTful API to dynamically serve data to our website. Objective To create a cost-effective, highly available, and secure AWS-based backend architecture that ensures seamless data ingestion, transformation, and real-time interaction with our website. Key Responsibilities Data Ingestion Schedule Python scripts using AWS Lambda to fetch data from APIs. Handle API rate limits, errors, and retry mechanisms. Store raw data temporarily in Amazon S3. Data Parsing Clean and structure raw data for further processing....
Job Description: We are l...and work independently or as part of a team. Preferred Qualifications: - Experience with WordPress or other content management systems. - Knowledge of digital marketing and content promotion strategies. Application Process: Interested candidates should submit their resume, a cover letter, and samples of their previous work, specifically focusing on blog posts and reviews related to coupon codes and online courses. Please include any relevant SEO achievements or metrics in your application. Compensation: This is a freelance position with competitive pay based on experience and the quality of work. Payment terms will be discussed and agreed upon prior to starting the project. We look forward to receiving your applications and finding a great addi...
I'm looking for a website that will keep fans updated on all aspects of our sports team, from game results to player interviews. Key Features: - Comprehensive news updates: ...easy-to-use interface that allows me to post updates and articles for fans to read. - Fan Forum: A space for fans to interact, discuss, and share their thoughts about the team. Ideal Skills: - Web development: Proficiency in creating engaging, easy-to-navigate websites is essential. - Experience with setting up forums: Familiarity with creating and moderating online forums is a plus. - Content management systems: Knowledge of CMS will help in designing a user-friendly article posting interface. The goal is to create a platform that not only keeps fans informed, but also fosters a sense of community a...
...smoothly, we want to hear from you! What You’ll Do As a vital part of our team, you’ll: Cold Call & Client Outreach Build genuine connections with property owners and motivated sellers through outbound calls. Use persuasive communication to uncover opportunities for real estate deals. Engage with past clients to collect testimonials and success stories that highlight our impact. Marketing Campaign Management Create eye-catching email campaigns using Constant Contact to drive leads and conversions. Develop engaging marketing materials in Canva that stand out in the real estate market. Buyer Engagement Speak with wholesale buyers to understand their preferences and ongoing real estate deals. Build and maintain strong relationships with buyers to streamline deal cl...
I'm looking for a Wix expert to help me build a simple, engaging community website for bridge enthusiasts. Ideally, this person would meet with me via zoom to collaborate on projects. I also would like to learn how Wix works by watchi...wrote to promote (5) there will be online courses to promote.. What this means is that the "projects" would be done by you, the ongoing maintenance and simple changes would be done by me. 10:08 PM Key Responsibilities: Complete projects as needed on an hourly basis Ideal Skills and Experience: - Proficient in Wix I'm looking for a freelancer who will work with me to deliver a high-quality, functional site that will foster a vibrant online bridge community. I have a site started but am too new to Wix to know best options f...
I need an arrest record removed from Google. It's currently affecting my online reputation. Ideal skills for this job include: - SEO and Google ranking knowledge - Experience with online reputation management - Understanding of privacy laws and regulations Please include your proposed strategy for this task in your bid.
Job Description: We are l...and work independently or as part of a team. Preferred Qualifications: - Experience with WordPress or other content management systems. - Knowledge of digital marketing and content promotion strategies. Application Process: Interested candidates should submit their resume, a cover letter, and samples of their previous work, specifically focusing on blog posts and reviews related to coupon codes and online courses. Please include any relevant SEO achievements or metrics in your application. Compensation: This is a freelance position with competitive pay based on experience and the quality of work. Payment terms will be discussed and agreed upon prior to starting the project. We look forward to receiving your applications and finding a great addi...
My web-based driving school management system built on PHP is facing some issues that need urgent attention. Ideal Skills and Experience: - Extensive experience in PHP development - Proven track record of troubleshooting web-based systems - Ability to improve system performance and user experience Please note, specific issues with the system have not been identified yet, and it would require a thorough examination of the system to determine the exact problems. The primary users of the system are students, instructors, and administrators.
I need help completing a Tableau project. The project includes: 1. Creating a top office table that features the big boss and all higher management, including supervisors and CIOs. 2. Implementing a three-level hierarchy where the top office can see everyone under their line of command, including managers and supervisors. 3. Allowing supervisors and managers to see their respective employees by ID and name. 4. Ensuring that supervisors and managers are also listed as employees under the top officer. 5. Developing a system where each employee can see who their immediate superior is. I am open to suggestions regarding the top office table's content, but ideally, it would include names, roles, and departments. Ideal skills for this project include: - Ad...
I'm in need of a seasoned professional or team for comprehensive planning and coordination of a corporate event. The venue has been secured already, so the focus will be on ensuring the event runs smoothly from start to finish. This project requires: - Extensive experience in event planning and coordination, particularly for corporate functions. - Exceptional organizational skills to manage various aspects of the event. - A proactive approach to problem-solving and ensuring a seamless event experience. Please, only bid if you have demonstrable experience in similar projects.
I'm looking to create a new e-commerce site that's similar to a reference website I can provide. The site needs to have: - A reliable shopping cart - A platform for user reviews - A functional product search tool In terms of payment methods, the site should be able to support: - Credit/Debit Card - PayPal - Bank Transfer Ideal candidates for this project should have a strong background in e-commerce website development, with proven experience in integrating various payment methods and implementing user interactive features. Please include examples of similar projects you've completed in your proposal.
I'm looking for a clinical case...insights and detailed analysis on how wounds are diagnosed and assessed in a clinical setting. - Treatment Methodologies: It should also cover various treatment methodologies, discussing their effectiveness and application to different types of wounds. - Patient Outcomes and Follow-up: The case study should include a discussion on patient outcomes and the importance of follow-up care in wound management. Ideal Skills and Experience: - Strong background in clinical healthcare, particularly in wound care. - Excellent research and writing skills, with an ability to present complex clinical information in a clear and accessible manner for healthcare professionals. - Experience in case study development and familiarity with clinical case stu...
I have four steps that need to happen with this system, and I can guide you step by step to do them. This job pays $100 and if you do it I will hire you on for a lot of jobs with me that pay more.
I need a skilled professional to help deploy my Laravel-based management system from localhost to a VPS server. The project should be deployed as-is without any modifications to the codebase. Ideal skills for this job: - Extensive experience with Laravel - Familiarity with VPS hosting - Proficient in full-stack development - Knowledge of server management and deployment processes
Hi, I'm seeking someone experienced in site builds and crypto site functions such as wallet api integrations on to the site for things like airdrops. So if you've worked on nft or coin launch projects. Pretty simple task. I have the files to site and would like you to migrate on to my new hosting/ domain, all on namecheap. Then make sure everything is functional such as wallet connecting (and making sure the security is in place, with the tokens collected going to my wallet ) I'd also like you to revise the user interface/ design just a bit. Just so it looks clean. It can be a splash page at first for all I care. But after that I'll get inspired with writing good copy + coming up with designs. And then I may rehire you to help put all the additional conten...
I need a seasoned Windows Server Administrator with robust Active Directory management experience. This ongoing project involves configuring group policy for security settings, software installation, and user configurations. Ideal candidates should: - Have in-depth knowledge of Windows Server and Active Directory - Windows OS Hardening - Demonstrable experience in Group Policy configuration - Ability to ensure compliance with security protocols - Proficient in managing software installation through group policies - Skilled in user configuration settings Your role will be pivotal in enhancing our server environment's operational efficiency and security.
I am seeking a proficient freelancer with expertise in automating data entry tasks particularly related to spreadsheet entries. Specifically, the task involves automating the process of entering client details into Excel spreadshee...into Excel spreadsheets. The chosen professional should be well-versed with automation tools suitable for this task and have a keen eye for detail to ensure accurate entries. Ideal Skills and Experience: - Proficiency in Excel and data management tools - Previous experience in data automation projects - Detail-oriented and accurate in data handling - Familiarity with client details entry is a plus. Your responsibility will be to ensure that the automation process is seamless with minimal room for errors. Accuracy and speed are of the essence in thi...
I'm looking for a seasoned .NET/C# developer to improve a Windows desktop application designed for data management. Key Responsibilities: Analyze and optimize existing data structures Debug and resolve issues with current components. Write clean, maintainable code with proper documentation. Ideal Skills: Proficiency in .NET and C# Previous experience with Windows desktop application development Familiarity with modular class library development. Experience in software development with a focus on data analysis, storage, and visualization Debugging and testing skills. Good understanding of version control Please provide examples of relevant past projects in your proposal.
I'm seeking a developer to modify the backend of my custom-built website, enabling me to edit or delete live products. The best quote will secure the job. Key Requirements: - Proficiency in Python - Experience with custom-built website backends - Ability to implement live product management features Check out the backend for an idea of what I need. Please provide a quote for this project.
As a startup in consulting services, we are in need of a professional website that showcases our IT consulting, professional training, and Program/Project management services. Key Requirements: - The website should effectively display our main services and the three sub-services beneath each. - It should have features like contact forms and call-to-action buttons to help generate leads. - SEO needs to be integrated into the website to boost our visibility. - The website should enable easy sharing of content on social media platforms, primarily LinkedIn, Facebook, and Instagram. Ideal Skills: - Proven experience in creating lead-generating websites. - SEO expertise. - Strong understanding of social media integration. - Skills in web design and development with a focus on ser...
...looking to develop a conversational voice AI bot, that can handle customer support in English, Chinese and Hindi. This AI voice agent should be tailored to my business and capable of managing the entire customer journey. Key Responsibilities: - Answering basic customer inquiries - Handling first line IT support queries - Assisting with appointment booking - Guiding customers through troubleshooting steps from our IT knowledge base and providing resolutions Integration & Deployment: The AI voice agent needs to be seamlessly integrated into our current systems and set up to receive support calls. Ideal Skills and Experience: - Proven experience in AI development, specifically in creating voice agents - Multilingual proficiency, particularly in English, Chinese and Hindi - B...
I'm looking for a seasoned eCommerce professional to build and manage a dropshipping store for me on a fixed monthly retainer. Key Responsibilities: - Design and set up a fully functional dropshipping store - Manage the store's day-to-day operations - Track and report on store performance - Implement strategies for sales and customer acquisition Ideal Skills: - Proven experience with dropshipping and eCommerce - Proficiency in Shopify, WooCommerce, or BigCommerce - Strong understanding of market trends and consumer behavior - Excellent management and communication skills Please note: - The specific platform for the store, the types of products to be sold, and the dropshipping supplier have not been decided yet and will be open for discussion. Your input and re...
...side where another order is placed and filled, immediately cancel the unfilled order from the initial side. Trade Management: Stop-Loss Monitoring: For the reverse trade, monitor when the price is 5 points away from the stop-loss level of the first trade. Conditional Order Trigger: Place the reverse trade order only when the price is within 5 points of the stop-loss level. Cancellation Logic: If the reverse order is not filled and the TP of the initial trade is hit, cancel the reverse order. Direction Management Across Sessions: Monitor Existing Trades: Continuously monitor the direction (long or short) of an open trade. Multiple Sessions Management: ■A trade from one session can continue into the other session as long as the new trade from the second session...
I'm looking for a proficient software developer to create a comprehensive law firm management software for me. Its primary function will be client and case management, but it should also feature a sophisticated document management system and support various user roles. Key Features: - Client and Case Management: This is the core purpose of the software. It should enable effective tracking and management of clients and their respective cases. - Document Management System: The software should incorporate an advanced document management system with the following features: - Advanced Search: Users should be able to quickly and efficiently locate documents. - Document Collaboration: The system should allow multiple users to work on docu...
I'm in need of a mechanical designer who can assist with the design of a prototype for a project. The prototype needs to be both functional and visual, and will be made from composite materials. Key Responsibilities: - Create a mechanical design suitable for prototyping - 3D rendering of the design for visualisation and presentation - Ensure the design is feasible for manufacturing from composite materials Ideal Skills and Experience: - Strong background in mechanical design - Proficient in 3D CAD software (e.g. SolidWorks, AutoCAD, CATIA) - Experience with composite materials - Able to design both functional and visual prototypes - Good communication skills for regular updates and discussions. Please include your portfolio showcasing relevant past projects.
I'm looking for a logo redesign that incorporates a 3D effect, alongside a 2D version. The project will involve modifying an existing logo, which I will provide, to include different wording for various branches of my company. Key Requirements: - Update the logo to a classic and traditional design style, while also giving it a modern twist with the 3D effect. - Create high-resolution versions in both 3D and 2D. - Provide the logos in various formats suitable for social media, website, and other uses. - Change the wording on the logos to reflect 'ZAGHAM LLC', 'ZAGHAM PROPERTIES', 'ZAGHAM PROPERTY MANAGEMENT', and 'ZAGHAM'. - Use a black and gold color scheme. Ideal Skills: - Proficiency in graphic design and logo creation. - Expe...
Customizable Flutter Sleep Tracker App Project goal To acquire a ready-made Flutter sleep tracker app and customize it with additional content management features. Scope of work - Provide a ready-made sleep tracker app developed in Flutter. - Include features such as sleep sounds, a tracker, and an admin panel to manage content. - Admin panel should manage meditations, stories, videos, and music. - Customize the app as per specific requirements.
I'm looking to create a job board website dedicated to freelance opportunities within the film industry. This platform will cater to job seekers in the film industry looking for freelance gigs, and employers in the industry looking to hire freelancers. Key Features: - User Roles: The site should incorporate three user roles - Job Seekers, Employers, and Administrators. - Job Seeker Functio...postings, and monitoring user activities. Ideal Skills and Experience: - Proven experience in developing job board websites, particularly for freelance gigs. - Strong understanding of the film industry to cater the platform to its specific needs. - Excellent skills in creating user-friendly interfaces for different user roles. - Experience with implementing robust admin dashboards for site ...
I need a talented designer to create an innovative exterior casing for a vending machine that's specifically designed to dispense phone products. Key Responsibilities: - Design the exterior casing of a vending machine - Ensure the design is functional, aesthetically pleasing, and brand-aligned Ideal Skills and Experience: - Proven experience in product design, particularly with vending machines - Strong understanding of phone product dimensions and requirements - Exceptional skills in designing exterior casings - Previous experience in designing for product vending is a plus Please include a portfolio of relevant previous work with your bid.
I'm looking for a skilled blog writer with SEO expertise to assist me in crafting informative and educational posts for my construction website. This project involves: - Writing about various topics within the construction industry, from the latest technologies to project management tips. - Assisting me in brainstorming specific topics and themes. - Implementing SEO strategies to increase the blog's visibility and reach. Ideal candidates should have a background in construction or construction blogging, and demonstrated SEO expertise. Input on content strategy and creative topic development is essential.
I'm seeking a professional who can build and manage a dropshipping store from scratch on a monthly retainer basis. Experience and Skills Required: - Proficiency in popular dropshipping platforms (Shopify, WooCommerce, BigCommerce) - Extensive knowledge of product research, store design, and order fulfillment - Prior experience in managing a successful dropshipping store - Strong understanding of current market trends and consumer demands