Classified post ads list jobs
I'm looking to enhance my sales and conversions through a well-structured paid traffic campaign. The campaign should cover multiple platforms, specifically Google Ads, Facebook Ads, and Instagram Ads. Key Requirements: - Proven expertise in Google Ads, Facebook Ads, and Instagram Ads. - Ability to create targeted campaigns based on geographical locations. - Strong track record of boosting sales and conversions through paid traffic. Please provide examples of your previous work and the results achieved.
I'm looking for a proficient AI developer to create a chatbot for my website and social media. This cha...primarily focus on sales and lead generation for a dental practice. I can fill out a questionnaire as needed for appropriate answers to questions. Key Requirements: - Integration with my website and social media platforms. - Focused on converting user interactions into potential sales leads. -AI option for google ads / facebook ads / instagram ads evolution Ideal Skills: - Experience in AI development and chatbot creation. - Proficiency in setting up and managing search engine ads. - Prior work with sales-focused bots is a plus. I'm looking for someone who can help boost my online leads through effective chatbot interaction and strategic ad plac...
...crucial that our website is fully responsive and optimized for all devices. Whether a user is visiting from a desktop, tablet, or smartphone, the site should provide an excellent and consistent experience across all screen sizes. 4. Blog Page We would like to have a blog section where we can post helpful articles, tips on financial literacy, success stories, and updates about our programs. The blog should be easy to update and manage, with a simple content management system (CMS) to allow us to post regularly. 5. SEO (Search Engine Optimization) The website must be optimized for search engines to help improve our visibility and reach within our community. We would like the website to be built with SEO best practices in mind, including optimized page titles, meta descript...
Project Context: I am lookin...Operational administration panel. Documented source code. Technical documentation and user guide. Final report on testing (functionality, performance, security). Questions for the Proposal: What technologies do you propose for development (frontend, backend)? What cloud infrastructure do you recommend to ensure scalability and robustness? How long do you estimate to complete this project? Do you provide post-delivery maintenance? If yes, for how long? What is the total cost, including a breakdown by stages (design, development, testing)? Please include in your response: A detailed budget estimate. A precise timeline with milestones. Examples of similar projects you have completed. Feel free to contact me for any further questions or clarifications. Be...
...mobile responsiveness. Portfolio Showcase: A section to showcase my projects, with options to display images, descriptions, and links to external work or projects. About Me Section: A brief introduction about me, my background, and my professional skills. Contact Form: A functional contact form so potential clients or employers can reach out to me. Blog Section (optional): A simple blog feature to post updates or share insights related to my field. SEO Optimization: Ensure the site is optimized for search engines to help it rank well. Social Media Integration: Links to my professional social media profiles (LinkedIn, GitHub, Instagram, etc.). Fast Loading Speed: The website should load quickly and efficiently. Content Management System (CMS): I’d prefer a CMS like WordPress...
I'm looking for a competent social media manager to help boost my Science YouTube channel's subscriber count, primarily through YouTube Ads. Key Responsibilities: - Design and implement effective ad campaigns on YouTube aimed at increasing subscribers. - Monitor and analyze the performance of each campaign, making necessary adjustments to optimize results. Ideal Skills: - Proven experience in social media management and specifically with YouTube channel growth. - Strong understanding of YouTube's advertising platform. - Excellent analytical skills to assess campaign performance and make data-driven decisions. Your ultimate goal is to help me reach a larger audience of science enthusiasts, so my channel can become a go-to resource for people who love science.
I'm looking for a data analysis expert who can create a continuous reporting dashboard for our Meta ads (Facebook & Instagram). Key Responsibilities: - Monitor and report key metrics such as Conversions, Cost per Acquisition (CPA), and Return on Ad Spend (ROAS) from various ad accounts. - Provide insights on purchases, devices, countries, and other relevant variables. Requirements: - Proficiency in data analysis and familiarity with Meta ads. - Experience in creating interactive, user-friendly dashboards. - Excellent understanding of key advertising metrics. Ideal Skills: - Data Analysis - Meta Ads Expertise - Dashboard Creation - Metrics Interpretation Please note, the reports need to be presented on a dashboard, not spreadsheets or PDF reports.
I need an experienced developer to migrate my current website from Bootstrap 3 to Bootstrap 4.6.x. The site uses custom CSS and JavaScript components that will require special attention during the migration. The project does not include any design changes; I want to keep the current design...require special attention during the migration. The project does not include any design changes; I want to keep the current design exactly as it is. Ideal Skills: - Extensive experience with Bootstrap, specifically Bootstrap 4.6.x - Proficiency in CSS and JavaScript - Familiarity with migrating from older Bootstrap versions - Attention to detail to ensure all aspects of the site function correctly post-migration Please ensure your bid reflects the complexity of the task and your expertise in ...
I need a freelancer to help me develop a new portfolio website. The ideal candidate should have experience in creating sleek, modern portfolio sites. Key responsibilities: - Designing a user-friendly interface - Implementing responsive design for mobile compatibility - Ensuring SEO best practices are incorporated - Providing post-launch support for troubleshooting Skills & Experience required: - Proficiency in web development languages (HTML, CSS, JavaScript, etc.) - Experience with portfolio site development - Knowledge of SEO and responsive design - Excellent troubleshooting skills
I'm looking for a professional who can create compelling social media ads for Instagram, aimed primarily at boosting my brand visibility. Key Requirements: - Expertise in designing Instagram ads - Proven track record of increasing brand awareness through social media - Creative, out-of-the-box thinking The ideal candidate will have a strong understanding of Instagram's ad platform and the ability to craft engaging content that resonates with the target audience. Experience in working with brands and driving their awareness on social media is a significant plus.
I am on the verge of launching my e-commerce app, and I am in need of a talented freelancer. Your task will be to: - Prepare a category-wise product list in MS Excel. There will be more than 10 product categories. - Gather product information from various vendors, as I do not have all the necessary details readily available. - Create a detailed price comparison table. This table should include additional columns for each vendor, allowing for a comprehensive price comparison. The ideal candidate for this project is someone with excellent data gathering and Excel skills, preferably with experience in e-commerce. Your attention to detail will be critical in helping me finalize pricing for the app and ensuring a successful launch.
I'm looking for an expert who can help me merge two similar Facebook pages. The objective of this project is to simplify management of these pages. The ideal freelancer for this project should have: - A solid understanding of Facebook's page management and merging process - Experience in social media management - Ability to ensure retention of all key elements post-merge Key elements that need to be retained after the merge include: - All followers from both pages - All messages - All posts Please ensure that you are capable of managing this task without losing any of the aforementioned elements.
This include full development, a guide of how to install it, and full customer service post delivery.
Example of a web template capable of generating a website for advertisements in the agricultural sector, focusing on: pesticides, fertilizers, biostimulants, seeds, irrigation, and machinery. This site should support two types of access: 1. Seller Access: An interface allowing sellers to post advertisements for products or services in the agricultural field. This includes a form where they can provide: Details of the product/service offered. Contact information (company email, phone, fax, region, postal code). Product details: commercial name, active ingredients (substances composing the product), the target crop (e.g., tomato, strawberry, berries, potatoes, etc.), and technical documentation upload. 2. Buyer Access: An interface enabling buyers to search for a product or se...
I'm looking for an expert in crafting engaging and persuasive social media posts primarily aimed at promoting our digital products. The posts will be published on Facebook and Instagram. Key Responsibilities: - Develop creative and compelling content for sales promotion of digital products. - Tailor each post to fit the unique style and audience of each platform. Ideal Skills and Experience: - Proven track record in social media marketing, specifically for digital products. - Exceptional copywriting skills with a knack for sales promotion. - Experience with Facebook and Instagram's advertising tools and algorithms.
I'm looking to sell Canva Pro invitation links for $2/month, with to add a profit margin. Key Requirements: - Develop a robust marketing strategy aimed primarily at freelancers and designers, who are my target audience for these links. - Utilize social media ads as the main marketing channel to reach this audience. Ideal Skills and Experience: - Proven experience in digital marketing, particularly targeting freelancers and designers. - Strong skills in social media marketing. - Experience in developing and implementing successful marketing strategies.
I'm looking for a talented professional who can help me to improve my brand awareness through casual, engaging social media captions and strategically selected hashtags. I will supply the content and provide access to the posting calendar. Your primary tasks will be: - Crafting engaging, casual captions for Facebook and Instagram posts. - Curating relevant hashtags to maximize post visibility and engagement. Key Skills: - Proficient in casual, engaging writing. - Excellent understanding of Instagram and Facebook's dynamics. - Skilled in hashtag research and usage. - Previous experience in social media management or digital marketing is a plus.
...management, Facebook ads, email marketing, Meta ads, and Google Ads. - Social Media Management: Primarily focused on Facebook and Instagram. Creativity and strategic thinking are essential for engaging content and effective growth strategies. - Facebook Ads: The specific goal for these ads hasn't been determined yet, so flexibility and expertise in testing and analytics will be crucial. - Email Marketing: I haven't decided on a specific type of email campaign yet, so a marketer with a strong understanding of various email strategies will be beneficial. Ideal candidates should have proven experience in digital marketing, particularly in managing Facebook and Instagram accounts, running Facebook and Google Ads, and executing email mark...
I'm looking for an experienced Laravel developer to create a job board site, similar to The project should focus on the following aspects: - Job Postings and Applications: The primary functionality will be allowing users to post jobs and apply for them. - Advanced Filtering Options: I want the site to have sophisticated filtering options that can help users sift through job postings based on their preferences. - Design Aesthetics: The overall design should be corporate and professional. It should be user friendly, easy to navigate and visually appealing. Ideal candidates for this project should be proficient in PHP and Laravel, with a strong portfolio of similar projects. Experience with implementing advanced filtering systems is a plus. A keen understanding of corporate
Complete setup of Google products; Ads, Analytics, Shopping and Tag Manager. Our PPC campaign Involves: - Industry Analysis - Competitive Research - Landing Page Conversion Audit - Landing Page Optimization (Recommendations) - Campaign Monitoring - Ad Copy Refinements - Keyword/Device/Location Bid Adjustment - Negative Keywords - Search Query Analysis - Analytics & Conversion Tracking - Tracking code Implementation - A/B Testing - Audience List Creation - Placement Analysis - AdWords Campaign Performance Report - We will add the negative keywords after analyzing the search terms coming through ads - We will share the search terms with you for the confirmation if we can add negative keywords from them - We will create the shopping ads feed for the products...
I'm looking to grow my YouTube channel focused on knowledge and travel. The main goal is to increase my subscriber base organically, without paid ads. Key Requirements: - Expertise in YouTube growth strategies, specifically for knowledge and travel content. - Proven track record of organically growing YouTube subscriber bases. - Skills in SEO optimization for YouTube. - Experience in engaging content creation for knowledge and travel videos. - Knowledge of current trends in the travel and educational sectors. The ideal freelancer for this project will understand the intricacies of YouTube's algorithm and how to leverage it for organic growth. They will also have a knack for creating engaging, high-quality content that appeals to a broad audience.
...professional with a strong background in configuring Central Reservation Systems (CRS) like SynXis, Rate Configuration, Troubleshooting, Channel Manager, and PMS Rate Mapping. The ideal candidate should have experience enhancing online presence and managing profiles on top online travel agencies (OTAs), suggesting the best platforms for our industry. AGODA AIRBNB EXPEDIA GOOGLE HOTEL ADS GOOGLE HOTEL SEARCH HOSTELWORLD TRIPADVISOR INSTANT BOOK TRIPADVISOR METASERACH TRIPADVISOR RENTAL TRAVELOKA TRIVAGO VRBO Additionally, the freelancer should be proficient in reporting through Google Analytics, production reports, and benchmarking. If you have a proven track record in these areas and can demonstrate your expertise, we would love to hear from you!
I am looking for a skilled developer or development team to create a website similar to Hustlers.ly. The platform should provide a seamless user experience and include features such as: SMS Sending Services: Integration of tools to send bulk SMS or individual messages. Validation Tools: Capabilities for validating numbers and ensuring accuracy... PHP, Python). Experience with API integrations, especially for SMS services. Ability to deliver a responsive, mobile-friendly design. Preferred Skills: Experience with server management and hosting setups. Familiarity with popular SMS service APIs. Deliverables: Fully functional website with all features mentioned. Documentation for the platform, including setup and maintenance instructions. Post-launch support for bug fixes and minor ad...
...Secondary/Accent colors • Guidelines for usage (e.g., background vs text, complementary color pairings) 4. Icons and Illustrations • Custom icons (e.g., wheat stalks, sourdough loaf, rolling pin, starter jar, etc.) • Subtle patterns for branding (e.g., wheat patterns, natural textures) 5. Social Media Templates • Instagram posts • Instagram stories • Highlight covers • Facebook banners • General post templates for product promotions, announcements, and offers 6. Printable Materials • Business cards • Menu (classic, clean, bilingual design) • Packaging designs: • Bread bags • Boxes • Labels • Stickers or tags • Flyers for promotions or offers 7. Website/Online Materials • ...
I'm seeking a passionate, results-driven salesperson for our premium clothing line. This is a commission-only opportunity with no funding for ads or campaigns. Your key responsibilities will include: - SEO: Leveraging on-page SEO strategies to drive organic traffic and boost brand visibility. - Social Media: Utilizing platforms like Instagram, Facebook, and LinkedIn to generate leads, engage potential customers, and close sales. - Lead Generation: Identifying and targeting potential customers within and outside our current network. Your goal is to achieve a minimum of 20-30 sales per month. Ideal candidates will have a proven track record in sales, exceptional SEO skills, and a knack for lead generation and closing deals.
I would like a formula inserted in Column J to rank the data in Column F "Rating" and start a new ranking each time the time changes in Column B. I would like 3 sheets ranked I used a formula that worked for 100 rows. After row 101, it gives a div error, and the rest. I have 7k rows in one sheet. check the attached worksheet. Budget: $5 (fixed price) Post service support is needed.
...mobile applications (Android & iOS) using React Native and a strong understanding of web technologies with React.js. Key Responsibilities: Develop and maintain robust mobile applications for Android and iOS using React Native. Use React.js for integrating web-based features or creating admin dashboards when needed. Implement complex features like location tracking, maps, subscriptions, chatting, ads, payments, audio/video calls, and more. Write high-quality, optimized, and reusable code adhering to industry standards. Conduct thorough testing and implement test cases to ensure application stability and performance. Work on deployment pipelines for mobile applications to ensure smooth rollouts. Collaborate with the team to optimize the development process and ensure timely d...
...professional with a strong background in configuring Central Reservation Systems (CRS) like SynXis, Rate Configuration, Troubleshooting, Channel Manager, and PMS Rate Mapping. The ideal candidate should have experience enhancing online presence and managing profiles on top online travel agencies (OTAs), suggesting the best platforms for our industry. AGODA AIRBNB EXPEDIA GOOGLE HOTEL ADS GOOGLE HOTEL SEARCH HOSTELWORLD TRIPADVISOR INSTANT BOOK TRIPADVISOR METASERACH TRIPADVISOR RENTAL TRAVELOKA TRIVAGO VRBO Additionally, the freelancer should be proficient in reporting through Google Analytics, production reports, and benchmarking. If you have a proven track record in these areas and can demonstrate your expertise, we would love to hear from you!
I'm seeking a seasoned Laravel developer to enhance my project by integrating the Quill code editor and customizing a video player. Key tasks include: - Implementing Syntax Highlighting in the Quill code editor - Customizing the video player with custom controls, theming/styling, and playlist support - Monetizing the video player with pre-roll video ads Ideal candidates should possess extensive experience in Laravel, video player customization, and Quill code editor integration. Skills in ad implementation and creating user-friendly interfaces will be highly regarded.
...activities, and oversee platform performance. Incorporate features such as user management, content moderation, and system analytics. Deliverables: A fully functional user application with the features outlined above. A fully functional admin control panel with the features outlined above. User documentation detailing the use of both the user app and the admin control panel. Post-launch support for a specified period to address any issues or required adjustments. Qualifications: Proven experience in UI/UX design and development, particularly in creating user applications and control panels. Familiarity with integrating third-party APIs from affiliate marketing platforms. Strong understanding of user-centered design principles. Excellent...
We're in search of a Social Media Marketer with a strong focus on video ads. Your main role will be managing and scaling our campaigns across TikTok, Google Ads, Instagram, and Snapchat with the primary goal of boosting sales. Key Responsibilities: - Creation and optimization of video-centric ad campaigns. - In-depth analysis of performance metrics to refine strategies. - Development of innovative techniques for audience engagement. Ideal Skills and Experience: - Proven track record in social media marketing, particularly with video ads. - Strong analytical skills for performance metric evaluation. - Creative mindset for strategizing audience engagement. Please include your portfolio and examples of successful campaigns in your proposal.
We are looking for a skilled mobile app developer to collaborate on a new project. We offer access to our TikFanz () API for real TikTok followers, and you will be responsible for developing a mobile app that allows users to earn followers in exchange for following others. As a partner, you will earn money through AdMob by integrating ads into the app. This is a revenue-sharing opportunity where you will receive a share of the profits from the app’s AdMob earnings. Requirements: - Strong experience in mobile app development (Android/iOS) - Familiarity with API integrations - Experience with AdMob integration and monetization strategies - Ability to create a user-friendly, polished, and functional mobile app - Prior experience with apps related to social media growth
Create a complete new website, based on our competitors content, using bento box design, Swiss graphic design elements, new UI UX, many dynamic elements. 1. Competitor Website Analysis Audit Content: Identify key topics and content sections. Note the tone, style, and voice used. List areas to improve or differentiate. Analyze Design: Review color schemes, layouts, and font choices. Note user experience (UX) features. Study Navigation: Understand menu structure and page hierarchy. Check for logical flow and ease of use. Evaluate Graphics: Identify image and graphic types (photos, illustrations, icons). Observe placement and usage trends. 2. Content Development Rewrite Content: Create unique, engaging, and SEO-optimized copy. Use a tone consistent with your brand. Avoid
I'm looking for an experienced Facebook Ads Manager who can help me run a campaign aimed at driving international traffic to my website. The goal is to do this with a very low cost per click (CPC). Key Tasks: - Strategizing and executing a Facebook ad campaign focused on increasing website traffic. - Targeting an international audience. - Using text and links as the primary content of the ads. Ideal Skills and Experience: - Proven track record in managing Facebook ad campaigns. - Ability to optimize for low CPC. - Experience with targeting international audiences on social media. - Proficiency in crafting engaging text and links for ads.
...account or relevant experience in the industry to apply. Contact us by message! We are seeking an experienced Property Manager to oversee the listing, marketing, and promotion of our property locations. This individual will play a key role in ensuring our properties reach the right audiences, creating attractive and engaging listings that drive high interest. Responsibilities: Property Listings: Post and manage property listings across multiple platforms, including Zillow, , Airbnb, and others. Marketing Strategy: Develop and execute a tailored marketing strategy for each property to maximize visibility and reach. Content Creation: Work with photographers or stage properties (physically or virtually) to capture high-quality visuals. Write compelling descriptions and showcase e...
I need a versatile marketing expert to enhance my website's visibility and sales of PDFs, particularly targeting the 16 - 25 age bracket. I WILL BE GIVING YOU 5 % OF THE TOTAL SALES Key Responsibilities: - Create a dedicated Instagram page - Design and implement a comprehensive marketing campaign on Instagram, focusing on targeted ads primarily - Develop engaging, inspirational and motivational video ads for the campaign Qualifications: - Proven experience in digital marketing, particularly on Instagram - Skills in creating and managing targeted ad campaigns - Experience in video ad production and marketing - Understanding of the 16-25 age demographic - Creative thinking and ability to create engaging content
...mobile applications (Android & iOS) using React Native and a strong understanding of web technologies with React.js. Key Responsibilities: Develop and maintain robust mobile applications for Android and iOS using React Native. Use React.js for integrating web-based features or creating admin dashboards when needed. Implement complex features like location tracking, maps, subscriptions, chatting, ads, payments, audio/video calls, and more. Write high-quality, optimized, and reusable code adhering to industry standards. Conduct thorough testing and implement test cases to ensure application stability and performance. Work on deployment pipelines for mobile applications to ensure smooth rollouts. Collaborate with the team to optimize the development process and ensure timely d...
I'm looking for a web developer to create a comprehensive e-commerce website. Users should be able to list their own items for sale across various categories, like homemade food and clothing. The platform needs to be user-friendly, responsive and integrate seamlessly with all major social media platforms including Facebook, Instagram and Twitter. Key Features: - Delivery tracking updates (picked, in transit, delivered) managed by the admin. - Items classified as either new or used. - Mobile-friendly interface. Ideal Skills: - Proficient in e-commerce web development. - Experience with social media integration. - Knowledge of creating responsive and user-friendly web interfaces.
I'm seeking a talented designer who can create an engaging mixed-media video ad for the launch of my personal care ...an engaging mixed-media video ad for the launch of my personal care products. The video should highlight the innovative features of the products in a captivating way. Key Requirements: - Design a mixed-media video ad - Emphasize the innovative aspects of the products - Include thought overlays (تراكبات الافكار) Ideal Skills and Experience: - Previous experience in creating mixed-media video ads - Strong understanding of product marketing - Creativity in showcasing product features - Proficiency in designing engaging thought overlays - Experience with personal care product launches is a plus Please include examples of similar projects you've done in you...
I'm seeking a Facebook Ads expert to review my ad targeting. The main goal is to generate leads through form submissions. - Ad Targeting: A comprehensive review of my current target audience is needed. The goal is to optimize for lead generation. - Lead Generation: The primary focus is on increasing form submissions. Ideal candidates should have: - Proven experience with Facebook Ads - Strong analytical skills - Ability to optimize ad targeting for lead generation
I'm in search of a results-driven Digital Ads Manager to oversee ad creation, monitoring, and optimization for my business growth. The ideal candidate will have a proven track record in generating leads and maximizing ROI through targeted campaigns across various platforms, primarily Google Ads, Facebook, Instagram, and TikTok. Key Responsibilities: - Develop, execute, and monitor paid ad campaigns across platforms like Google Ads, Facebook, Instagram, and TikTok. - Optimize campaigns to improve performance and reduce cost-per-click (CPC). - Analyze ad metrics and create performance reports. - Collaborate with the content creator to ensure cohesive branding. - Stay updated on trends and best practices in digital advertising. Requirements: - Experience managing d...
I'm seeking a freelancer with social media marketing experience to craft a professional Facebook post promoting our window tint service. This post should target general consumers and highlight several key features: - An advertising window - Our lifetime warranty - Three benefits of window tinting The post should also include a suggestion for a high-quality image of a nice vehicle to accompany the text. The ideal freelancer would have a good understanding of Facebook's advertising platform and be able to create a post that engages our target audience effectively.
My existing Mailing List Manager Pro has compatibility issues with PHP 8.1 or later. I'm looking for a professional who can: - Diagnose and fix compatibility issues - Ensure smooth functionality of the software Please note, I need someone with a working copy of Mailing List Manager Pro (latest version). Also, it would be beneficial if you have experience with PHP and this specific software.
I'm looking for a PHP developer who can code a Twitter OAuth 1.0 signature for me. The purpose of this integration is to post tweets on my behalf. I don't need any additional functionalities, just simple and reliable coding that allows me to share my thoughts on Twitter without hassle. I have the code but it's returning an error message. I need help from someone who done it using PHP cURL extension.
...login page for fire agencies, with clear CTAs (Call-to-Actions) leading to their personalized dashboard. Agency Dashboard: A user-friendly and intuitive dashboard where agencies can manage job listings, view applications, and filter applicants based on criteria such as experience, certifications, and qualifications. The design should prioritize ease of navigation and allow agencies to efficiently post, edit, and review job listings. Job Management Interface: An easy-to-use interface for posting and managing job descriptions, application deadlines, and other key details. The design should streamline the job posting process, ensuring it's intuitive and fast. Application Management Section: A section for agencies to review and manage incoming firefighter applications, with c...
50 for fixing the issue, with a one-month responsibility, but only if I have access to the Shopify and Google Ads accounts. Otherwise, I'm not responsible.
...are seeking experienced developers or company to create a real estate platform for buying, selling, and renting properties. The platform will be user-friendly, secure, and scalable, catering to buyers, sellers, and agents. Key Features Required: User Registration & Login Multi-role accounts: buyers, sellers, agents. Social login (Google, Facebook) and secure authentication. Property Listings Post, edit, and manage property details (price, size, location, photos, description). Verified listings feature. Search & Filters Advanced filters (location, price, property type, size, etc.). Sorting options (e.g., newest listings, price low to high). Interactive Map Integration Support 2 languages Google Maps API for property location visualization. Admin Panel Manage user acco...
I've designed a background for a PC/Console game, and I'm looking for someone to help me post it. Game details: - Genre: Number (likely a puzzle/strategy game) - Type: PC/Console Ideal skills for this project: - Proficient in social media and game-related platforms - Knowledge of PC/Console game standards I want to ensure that my design reaches the right audience and gets the attention it deserves.