Slogan Creation for Energenix Product Line

  • Status: Open
  • Prize: $75
  • Entries Received: 64

Contest Brief

This project is to create a slogan for a new product line, with the brand name 'Energenix'. The intent of this line is to help increase physical and mental strength and endurance using blends of nutritional supplements which heighten performance.

The product line consists of:
1. Differently flavoured single use packets, containing powder blends which provide energy and increased mental alertness. They are mixed with water and drank as a juice.
2. Drinks which would target Powerade or Gatorade consumers, but who also want to increase endurance and performance. Some drinks would be caffeinated, some non-caffeinated.
3. Antioxidant rich pre-mixed drinks with a focus on healing and detoxifying the body.

We intend to distinguish ourselves by using natural and pure ingredients, with a focus on health and healthy living.

The target demographic is 18 to 50 years old, who want to get the most out of the day without sacrificing their health with sugary drinks such as red bull or monster.

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