Design Brand Identity & Landing Page

• Status: Open
• Prize: $300
• Entries Received: 26

Contest Brief

About Us
We are a transport aggregator startup building a technology-driven platform that connects businesses and consumers with transport providers for seamless trip bookings. Our platform allows users to:

Book transport for specific dates.
Receive in-app quotes and make secure payments.
Get assigned to a reliable transport provider for a smooth experience.
We are not a traditional transport company; we are a technology solutions provider transforming the transport industry.

Project Overview
We are developing our Minimum Viable Product (MVP) and need a strong brand identity and a captivating landing page to establish our market presence.

What We Have So Far
Company Name: [Attached Logo]
Existing Logo: We have a low-quality logo, and we need an improved version while retaining its core concept.
Tagline: "Trips 4 Ever" (Open to better tagline suggestions if they align with our brand vision.)
What We Need
We seek creative freelancers to design a complete brand identity and a landing page for our startup. We encourage out-of-the-box thinking and innovative designs to create a brand that stands out.

Deliverables
1. Brand Identity Package
Logo Design:

Improved logo based on the existing concept, but with better quality, modern aesthetics, and a premium feel.
Variations: Full color, monochrome, and icon-only versions.
Suitable for web, print, and app icons.
Color Palette:

Primary and secondary colors that reflect a premium, professional, and vibrant brand.
Color codes in HEX, RGB, and CMYK.
Typography:

Font styles for headings, subheadings, and body text.
Must be clean, modern, and legible across digital and print media.
Brand Guidelines Document:

Usage guidelines for logos, typography, color schemes, and graphic elements.
Do’s and Don’ts for maintaining brand consistency.
Iconography & Graphic Elements:

Custom icons or design elements that complement the brand.
Tagline:

Option to improve or replace "Trips 4 Ever" with a more impactful tagline.
2. Stationery & Business Essentials
Business Card Design (Front & Back)
Letterhead & Invoice Templates (Editable formats preferred)
Email Signature Design (HTML and image formats)
Branded Presentation Template (For investor pitches & client meetings)
Company Profile / One-Pager (PDF format)
3. Social Media Branding Kit
Facebook Cover Image – Reflects the brand’s professionalism & vibrancy.
LinkedIn Cover Image – Tailored for a business & corporate audience.
Social Media Post Templates – Reusable branded templates for announcements, promotions, and updates.
Custom Social Media Icons – Matching brand identity.
4. Landing Page Design
A visually appealing, user-friendly, and mobile-responsive landing page, featuring:

Hero Section:
Catchy headline, subheadline, and strong call-to-action (CTA).
About Us:
Who we are and our value proposition.
How It Works:
Simple steps explaining the booking process.
Benefits for Users:
Why businesses and consumers should choose us.
Testimonials / Trust Signals (Placeholder content acceptable)
Footer Section:
Contact details, social media links, and privacy policy link.
Design Requirements
Style: Modern, clean, and professional with a tech-forward feel.
Target Audience: Businesses and consumers looking for reliable transport solutions.
Tone: Trustworthy, innovative, and user-friendly.
Inspiration: Brands like Uber, Lyft, Bolt – but with a unique, premium twist.
Brand Personality: Premium, professional, and vibrant.
Submission Guidelines
Participants must submit:
✅ Improved Logo Design (PNG, SVG, PDF)
✅ Full Brand Identity Elements (Color palette, typography, icons, guidelines)
✅ Landing Page Design (Wireframes or high-fidelity mockups in PDF or Figma)
✅ Business Essentials (Stationery, email signature, invoice, business card)
✅ Social Media Assets (Facebook & LinkedIn headers, post templates, icons)
✅ Tagline Improvement (Optional)

File formats: PDF, PNG, JPG, and Figma (preferred for designs).

Include a brief explanation of design choices and how they align with our brand vision.

Evaluation Criteria
⭐ Creativity & originality
⭐ Alignment with the brand vision & target audience
⭐ Usability & visual appeal of the landing page
⭐ Attention to detail & professionalism
⭐ Ability to project a premium, professional, and vibrant brand
⭐ Quality & relevance of social media assets

Recommended Skills

• Corporate Identity
• Graphic Design
• Logo Design
• User Interface / IA
• Website Design