Sumit K.

Off-page SEO refers to the optimization efforts made outside of your own website to improve its search engine rankings. This primarily involves building backlinks from authoritative and relevant websites, social media promotion, and other methods to increase the website's credibility, trustworthiness, and popularity in the eyes of search engines. Off-page SEO is crucial for enhancing organic search visibility and driving traffic to your website, ultimately contributing to better search engine rankings and increased online presence.