Bhutan Board Magazine Ad

Freelancer Brief: Bhutan Board Magazine Ad with Health Impact Emphasis Objective: Create 8 magazine advertisements for Bhutan Board that emphasizes the health benefits of termite-proof interiors, while also highlighting its key features of being termite-proof, waterproof, and having a 25-year warranty. Key Content to Include: 1. Main Message: - "A small decision can lead to the biggest change in your life—a hygienic, peaceful, and healthy lifestyle. Imagine filtered breathing—free from fumes, bacteria, or termites in the air—strengthening your body’s resistance and making you healthier. This is something we all need, especially for our elderly parents and kids. Remember the COVID days, when strong lungs and a healthy body were essential for survival? Choosing Bhutan Board gives you a hassle-free, termite-proof solution for a healthier living experience. Why take a seven-day mountain holiday for fresh air when you can enjoy it every day at home with Bhutan Board interiors and furniture?" 2. Health Impact Citations: Place this content in a small corner of the ad, with a clean and subtle design to ensure it’s visible but not overwhelming: - “Termite infestations can impact human health through respiratory issues, allergic reactions, and spreading of fungal infections.” (Control, A.T., 2024, January 10). - “Causing spores to be released into the air, breathing the spores into the lungs can trigger other types of reactions.” (Shaikh, S., 2023). - “There’s a high risk that mold spread by termites traveling throughout your home could land on food or be inhaled.” (Can termites in your house make you sick?, n.d.). - “People who may be exposed to indoor air pollutants for the longest periods are often those most at risk to the effects of indoor air pollution.” (University of Rochester Medical Center, n.d.). Design Layout: - Headline: "Choose Bhutan Board for a healthier, termite-free living space." - Main Visual Concept: - Showcase the Bhutan Board with a shield around it, visually depicting its protective nature. Animated termites can be running away from the board to symbolize its termite-proof quality. - Integrate the main message in an easy-to-read format, using larger fonts for emphasis. - The health citations should be placed subtly in one corner of the ad, formatted cleanly so that it doesn't overwhelm the main message but adds credibility. - Visual Elements: - Wood veneer textures in the background to give a natural, earthy tone. - Health-related imagery like a peaceful home setting, happy family members (especially elderly and children), or clean air visuals. - The citations can be displayed with soft borders or background elements like medical or research icons. - Color Scheme: - Use natural, earthy tones that reflect warmth and wellness, such as light browns, greens, and whites. Keep the layout clean, with a strong emphasis on white space to allow the content to be easily readable. Tone & Language: - Professional yet relatable. - Focus on the health benefits and the protective nature of Bhutan Board. - Keep it clear, simple, and to the point, but ensure the health message resonates deeply with the reader. Overall Goal: Create a visually appealing and highly informative ad that emphasizes the health advantages of using Bhutan Board, while also ensuring that the termite-proof, waterproof, and 25-year warranty features stand out. The ad should leave a lasting impression about how Bhutan Board can transform both the home and the health of its inhabitants.