Appeal letter to journal editor sample jobs

I need a skilled graphic designer to recolor a picture of a boat hull for a trial sample. The task involves changing the hull's color to match a single solid color: Honda Meteorite Grey Metallic, and Sonic Gray Pearl. The freelancer should have: So the Color should be done on the Blue part of the boat also attached is another image that will show another section of the white that also must be colored same color, so I want it both ways to visulaize - Experience in graphic design and image editing - Proficiency in software like Adobe Photoshop or similar - Ability to adhere to specific color specifications The end goal is to have the image of the boat hull look as if it's painted in this specific color scheme.

Seeking a Talented Editor for Vlogs, Travel, Lifestyle, and Workout Content Are you a skilled video editor with a passion for storytelling and an eye for detail? I’m looking for someone who can transform raw footage into cinematic, engaging content that feels like a movie. What I’m Looking For: • Creative Vision: Someone who can enhance the narrative flow, making each video not just a story but an experience. • Attention to Detail: From transitions to color grading, audio synchronization, and pacing—every frame should feel intentional. • Versatility: Ability to edit across multiple themes, including travel adventures, lifestyle moments, and intense workout sessions. • Strong Technical Skills: Proficiency in top ...

I need a skilled photo editor to enhance an image for the front page of a brochure selling new technology to RV manufacturers. The image should adopt a modern and sleek look, devoid of any distractions like a fence stake in the middle of the picture or tire tracks. The final product should be sharp, engaging, and suitable for a professional brochure. The car and RV should occupy only about 25% of the page to allow space for additional logos and imagery. Ideal Skills: - Proficient in photo editing software (Photoshop, Lightroom, etc.) - Strong understanding of modern and sleek design aesthetics - Excellent attention to detail - Prior experience in creating images for brochures or similar marketing materials Please note that the specific color scheme and ...

I'm seeking a skilled video editor and shooting helper for my podcast. The role primarily involves editing the video footage, specifically cutting and splicing segments to create a polished final product. Ideal skills and experience for the job include: - Proficiency in video editing software - Experience with podcast production - Ability to cut and splice segments seamlessly - Familiarity with shooting assistance If you're passionate about podcasts and video editing, let's connect!

...further, only if you are willing to work hard and devote time to complete the task correctly. It CANNOT be automated or run via a script. It CANNOT be outsourced via code. It cannot be "done using AI" . Please do not waste your valuable time trying to do either. The task: There are Some handwritten notes with approximately 1000 records. These are student data for a school in India. Your task is to neatly organise and write the data into an Excel worksheet. You will create 1 separate worksheet for each class, e.g., : 1. Nursery Section A 2. Nursery Section B 3. Class 1 .....and so on The sample workbook is attached The sample handwritten image is attached What we are looking for - Your ideal skills and experience: - Excellen...

...designer to execute a logo design for our packaging industry business. We already have a logo sample and specific ideas in mind, and we need a skilled designer to bring our vision to life with a polished, professional, and impactful design. Objective: To create a modern, visually appealing, and industry-relevant logo that reflects our brand identity and resonates with our target audience. The logo will be used across various platforms, including packaging, marketing materials, websites, and social media. Requirements: Design Style: -Clean, professional, and modern design. -Must align with the packaging industry (e.g., convey trust, reliability, and innovation). -Incorporate elements that reflect packaging, such as boxes, wrapping, or protective laye...

...website and product theme pages are due for a redesign to better reflect our brand, improve user experience, and align with modern design trends. We are looking for a skilled freelancer who can bring creativity and technical expertise to this project. Responsibilities: Redesign and Development: Redesign our company website and product theme pages to enhance visual appeal, usability, and responsiveness. Ensure the design is consistent with our brand identity and aligns with our business goals. Optimize the website for speed, SEO, and cross-device compatibility (desktop, tablet, mobile). Collaboration: Work closely with our team to understand requirements, provide updates, and incorporate feedback. Suggest innovative ideas and improvements to...

I'm seeking a skilled videographer/editor to create a concise, high-quality 15-second live-action video advertisement for a product. The video should compellingly illustrate: putting on the product. ( 5 seconds ) 2. Person sleeping while wearing the product. (5 seconds ) 3. The individual exercising with the product. (5 seconds) *The product is small and easy to wear * If you are interested in this project, I will provide the product name and will answer to all your questions in private conversations. The core aim of this video is to highlight the product's primary benefit: comfort. It should clearly demonstrate the product's benefits and functionality in a simple, engaging way. Good lighting and clear visuals are a must to e...

I'm seeking an experienced editor for both my video and photo content. The primary focus is my Instagram account, so the edits should be tailored to engage and attract users of the platform. Key Requirements: - Proficient in both video and photo editing - Previous experience creating content for Instagram - Able to edit in a creative and artistic style I'm looking for someone who can transform my raw footage and images into eye-catching content that embodies a unique, artistic style. Your edits should be designed to captivate and hold the attention of my Instagram followers. Ideal Skills: - Experience with Instagram content creation - Strong understanding of the platform's trends and user preferences - Exceptional video and photo editing skil...

I'm seeking a skilled editor for my 3-camera podcast footage. The editing style should be dynamic cuts with added effects. Key Editing Requirements: - Cut between cameras - Incorporate dynamic cuts with a variety of added effects - Implement smooth transitions between scenes - Add text overlays and graphics as per supplied branding guidelines Your expertise in creating engaging and polished content will be crucial to the success of this project. Familiarity with podcast editing and ability to work with 3-camera footage is a plus. Please provide examples of similar work you've done in the past.

...Designs Project Overview: We are looking for a talented graphic designer to create bold, nostalgic Y2K and retro-inspired designs for a print-on-demand apparel and accessories brand. The designs will be used on t-shirts, hoodies, tote bags, and phone cases. Design Style & Inspiration: Your designs should capture the vibrant and nostalgic aesthetic of the early 2000s internet era, including: ✅ Bright neon colors (hot pink, lime green, electric blue, purple). ✅ Pixelated text and retro internet graphics (AIM chat bubbles, MySpace, dial-up modems). ✅ Cybercore & Vaporwave aesthetics (checkered patterns, glitch effects, 3D wireframes). ✅ 90s/early 2000s pop culture references (flip phones, Tamagotchis, low-res graphics). Sample Phrases for Designs (Typography Focuse...

You give me a standalone C# solution, which can 1. Read all image files (JPG) in a file folder, 2. Extract text (Chinese Simplified) and save to a doc file in the same file folder, 3. Name the doc file the same as the image file. You can get a hint here: Sample Input and sample output are given in attached files. Steps: 1. You work on your own. 2. When you are ready, I send you an image file, you send me back the generated doc file in 2 minutes. 3. If the quality is fine, you send me code, and I test on my computer. If everything is good, I will pay you.

I'm seeking a supplier/manufacturer for a high-end, eco-conscious dog accessory li...include: - Capacity for customisation: All pieces should be adjustable in size, available in custom colors, and able to be personalized with my brand or engraved. - Standard pre-designed patterns: While I want to use standard pre-designed patterns, I also need the ability to customise these designs. - Aesthetic appeal: The materials used must not only be durable and eco-friendly, but appealing to the eyes as well. Ideally, I would like to start with a minimum order quantity below 200, with the potential to scale as the business grows. Please provide samples of your products. Our ideal supplier would be located in Vietnam. This is not to desig...

I'm in need of a reliable and efficient data scraper who can pull order details from my Aliexpress...data scraper who can pull order details from my Aliexpress account into an Excel file. The scraper should allow me to manually set a date range for the data I want to extract. -Data Requirements: I will provide a template for the data. - Frequency of Task: I would like the scraper to be user-friendly enough so that I can set a start and end date for future data scraping tasks each time I run the scrapper. Ideal skills for this project include experience with web scraping, familiarity with Aliexpress, and proficiency in Excel. A good understanding of data handling and the ability to create a user-friendly interface will be an added advantage. I have at...

I'm seeking a professional line editor for my African American Adult LGBTQ Fiction novel. The manuscript exceeds 100,000 words, and it requires meticulous line editing to enhance the flow, clarity, and overall quality of the text. Ideal candidates should have: - Extensive experience in line editing, particularly with fiction. - A deep understanding and appreciation for African American Adult Fiction. - The ability to provide constructive feedback to help improve the manuscript. - Excellent attention to detail. - A track record of editing works over 100,000 words.

...with robust audio programming experience to develop a beat player (see image) as part of an app (Windows and Mac) for songwriters. The beat player will play back sampled drum sounds in a loop, with the rhythm chosen by the user. It will have 12 different beats. Key Requirements: - A deep understanding of C# with a focus on audio programming. - Experience in cross-platform application development specifically for Windows and Mac. - Prior experience in audio application development is a significant plus. The application will not include user accounts, real-time notifications, or data synchronization features. However, the ideal candidate will be able to deliver a seamless, efficient and user-friendly audio sample application. Please include links to relevant ...

...seeking a professional academic writer with expertise in field, e.g., cybersecurity, to assist with writing/editing/reviewing a research paper. The ideal candidate should have experience in academic research, strong writing skills, and proficiency in [APA/IEEE/MLA] citation styles. Scope of Work: Conduct a thorough literature review . Ensure clarity, structure, and logical flow of arguments. Edit and refine the paper for grammar, coherence, and academic rigor. Properly format citations and references according to APA/IEEE/MLA guidelines. Provide feedback and incorporate necessary revisions. Requirements: Proven experience in academic writing and research. Strong background in cybersecurity. Familiarity with journal/conference submission standards Deliverables: A ...

I have a powerpoint presentation that is currently aimed at potential clients that needs to be more persuasive and compelling, visually and with text. The presentation requires some professional-grade charts and graphics to be created on a couple of slides and backgrounds that complement the slides. Skills and experience needed: - Proficient in PowerPoint - Experience in creating professional-grade charts and graphics - Strong understanding of persuasive presentation techniques - Ability to tailor content for a specific audience - Graphic design skills to enhance visual appeal

...Description: We are seeking a highly skilled and experienced IT Consultant with more than 5 years of experience in web development to join our team on a part-time, long-term basis. The ideal candidate will have expertise in cutting-edge web technologies and frameworks, as well as the ability to communicate technical concepts fluently in English. Elementary Spanish proficiency is also required. Responsibilities: GUIDE the deployment web applications(NOT development) using libraries/frameworks such as React, Vue, , Nuxt, Laravel, and Ruby on Rails building and management RESTful APIs. Also COACH the work within an Agile environment and applying DevOps practices to ensure smooth deployment and scaling of applications. LEAD the Utilization of TypeScript (TS) and AWS f...

We are looking for a skilled photo editor and graphic designer to create high-quality product images for our Amazon listings and website. We will provide RAW product photos, and you will be responsible for editing, enhancing, and formatting them into professional listing images that comply with Amazon’s requirements and look great on our website. Project Scope: -Edit and enhance RAW product photos (color correction, background removal, lighting adjustments, etc.). -Create listing-ready images for Amazon, including main images, lifestyle images, and infographics. -Format images to meet Amazon and e-commerce best practices (proper resolution, aspect ratio, and white background where required). -Design compelling graphics, overlays, and text to highlight key...

I have a logo design that requires some work. Specifically, I need a shadow removed from the bottom of the image and the letter Q adjusted to match the style of the other letters. I can provide a similar example for how the Q should look. Please note that I am not sure if I will need additional changes to the logo beyond these two tasks. Ideal Skills: - Graphic Design - Logo Design - Adobe Illustrator - Attention to Detail - Communication Skills (for understanding the provided example)

I need a well-structured and secured website to attract affluent travelers and facilitate easy and secure bookings for exclusive and luxurious tour experiences in Tasmania. The website should be visually appealing with high-quality images and videos, and should also provide detailed tour descriptions to entice potential clients. Key Aspects: - Attracting Affluent Travelers: The primary goal of the website is to appeal to wealthy individuals seeking exclusive travel experiences. - Showcasing Tours: The website should be able to showcase detailed descriptions of luxurious tours, supported by high-quality visuals. - Client Testimonials: While not a primary focus, incorporating client testimonials and reviews may enhance credibility and appeal...

I'm seeking a professional photo editor to improve the clarity of my portrait photos for use as display pictures. The main focus of the project is enhancing the overall image quality, not just facial features or the background. Ideal Skills: - Proficient in photo editing software (Photoshop, Lightroom) - Experienced in portrait photo enhancement - An eye for detail and quality - Able to maintain natural appearance post-editing Please ensure your portfolio includes examples of your previous work with portrait photos.

I need a skilled photo editor who can help me with color correction on a set of images. The primary goal is to match a specific set of colors as per a reference image I have. Please ensure to: - Adjust the color on each image to closely resemble the reference - Maintain the overall quality and natural look of the images Ideal candidates for this project should have: - Proficiency in photo editing software - Strong understanding of color theory - Experience with color correction - Attention to detail Having the ability to understand and implement color matching to a specific reference is crucial.

... Pleas note the text under the logo should be updated to norwegian. Once logo and business card is approved we would also like a A5 sized leaflet. Key requirements: - The design should be 'Creative and Bold', standing out from the typical business card. - The card must include: - Our company logo and address - Contact details (phone, email) - A list of services offered: - Key Cutting & Programming - All Types of Car Programming - ECU Resetting & Cloning - Software Updates - Diagnostic - Unlocking Hidden Features - Retrofit Equipment - Engine Tuning DPF, EGR & IMMO Solutions - Airbag Programming Additionally, I would like to tweak our current logo slightly, if necessary, to enhance its appeal wi...

I'm in need of a seasoned editor to refine my fiction manuscript. The ideal candidate should focus on: 45000 words - Dialogue and Character Development: Ensuring the interactions and growth of characters are compelling and believable. - Plot Structure and Pacing: Assessing the flow of the story and its overall structure for coherence and engagement. - Grammar and Stylistic Consistency: Polishing the manuscript for grammatical accuracy and uniformity in style. Please provide examples of your previous editing work, preferably on fiction manuscripts.

We're looking to elevate our sales presentation deck to better captivate potential clients. The primary focus of this project is to emphasize our product features in a compelling manner. Key Responsibilities: - Revamping the design and layout of the deck to make it more visually appealing and understandable - Highlighting product features in an engaging and persuasive way Ideal Skills: - Expertise in graphic design and PowerPoint - Strong understanding of sales presentation strategies - Creative thinking to make product features stand out

I'm in need of a professional logo designer who can create a logo suitable for premium embroidery. The logo should be versatile and able to look good on a variety of materials and garments. I’m looking for a skilled designer to create a high-quality embroidered logo similar to the reference image. The design should be sleek, modern, and elegant, with a royal and professional touch. Design Requirements: Monogram-style logo (Letter “B” Letter “L” with a crown) Elegant embroidery effect Color scheme: Gold on black fabric Minimalist and modern aesthetic Suitable for apparel branding (hats, jackets, shirts) Deliverables: High-resolution PNG & JPEG files Vector file (AI, EPS, or SVG) Embroidery-ready file (DST or PES f...

I'm on the lookout for a seasoned video editor to collaborate with over the long haul. The job primarily involves editing educational videos. Key Requirements: - Expertise in DaVinci Resolve and Adobe Premiere Pro - Strong capabilities in creating top-notch 2D animations and working with graphics - Previous experience editing English-language videos Responsibilities: - Editing two 20-minute videos each day - Delivering high-quality results consistently, while meeting deadlines A significant aspect of the role will involve incorporating text overlays into the animations. If you're an experienced professional ready for a long-term partnership, I'd love to hear from you!

...finance, auctions). We are looking for an SEO-minded copywriter (preferably with significant UK experience) - not someone who's going to provide us with AI generated content - to work with our main editor and take over the bulk of the writing tasks alongside in-house accompanying images and infographics. This will involve: - Writing with SEO rankings in mind (although some creativity required) - covering a range of property-related topics; - Good understanding of on-page SEO factors; - Compelling, approachable and writing styles - Solid research skills and a keen understanding of the UK property industry; - Ability to simplify often complex topics whilst adhering to Google's EEAT and YMYL guidelines; - Strategically update and audit existi...

I'm seeking an expert editor with medical knowledge. Your primary task will be refining journal articles for non-English speaking authors in the medical field. Key Responsibilities: - Edit and proofread medical journal articles - Enhance language, structure and content Skills & Experience Required: - Strong background in all medical specialties - Proven experience in language editing, substantive editing, and copyediting - Excellent understanding of academic publishing standards - Prior work with medical research papers is a plus Your role will be crucial in helping authors publish their research in international academic journals.

I'm looking for a skilled video editor to help with editing some event footage. The footage is from a birthday party and a love story slideshow. The final video will need to incorporate special effects, so experience with this type of editing is essential. Ideal skills and experience for the job include: - Proven experience in editing event footage - Proficiency with special effects - Strong understanding of pacing and music - Ability to create a cohesive and engaging final product

I'm looking for a skilled video editor who can create a smooth reverse text mask effect in both Premier Pro and After Effects. Key Requirements: - Create a text transition effect over an image. - The text should smoothly transition, creating a seamless and professional looking effect. Ideal Skills: - Proficiency in both Premier Pro and After Effects. - Previous experience with creating text mask effects. - Strong understanding of video editing and transitioning techniques. Please provide examples of similar effects you've created in your proposals.

I need a skilled image editor to change the color of bags in 9 product photos from Pink to Tan. Requirements: - Change all Pink bag colors to Tan - No other edits required (background removal, brightness/contrast adjustment) Image Details: - File format: JPEG - Total images: 9 Ideal Skills: - Proficiency in Photoshop or similar image editing software - Attention to detail - Ability to deliver work promptly

...in writing academic research, especially in cybersecurity or AI-related fields. Ability to conduct thorough and professional literature reviews. Strong Background in Artificial Intelligence: In-depth knowledge of recommender system algorithms, including: Collaborative Filtering. Content-Based Filtering. Hybrid Models. Hands-on experience with AI tools and frameworks such as TensorFlow, PyTorch, or Scikit-learn. Cybersecurity Knowledge: Understanding of cybersecurity leadership evaluation and performance metrics. Familiarity with global standards such as: ISO 27001. NIST Cybersecurity Framework. Capability to Develop a Practical Recommender System Model: Design and implement a functional model tailored to evaluate cybersecurity leadership competencies. Analyze and...

Looking for translators for proofreading, editing and translation for our educational language learning products. No prior translator experience required, however you should be fluent in both English and one or more of the languages below. No need to provide a cover letter - we usually just need a complete Upwork profile to see if your qualifications fit. Thank you! German Portuguese (Portugal) Portuguese (Brazil) Japanese Chinese Romanian Italian Spanish (and/or Castilian) If you're interested in this job post kindly contact the project director via WhatsApp number below ‪+1 (825) 573‑6810‬

...embarking on an exciting initiative to launch a new website for our esteemed immigration law firm. Our target audience includes individuals, employers, and nonprofit organizations seeking specialized immigration services. Core Specializations: Our firm specializes in Family Immigration, Employment-Based Immigration (including Preference 1, 2, and 3 categories), Nonimmigrant Visas, such as the E2 Investor Visa, H1B visa, R1 visa, and National Interest Waivers. Target Audience: We aim to cater to individuals navigating the complexities of immigration law, employers requiring immigration assistance for prospective employees, and nonprofit organizations seeking guidance in immigration matters. Website Content Language: Our content must be impeccably written in Engli...

...professional CAD designer to produce approx 80 individual diagrams for a retail product. These are different wall types and will be shared with architects across Australia. Non scaled PDF for visual will be supplied as well as the basic dimensions of the components. Key Requirements: - Develop architectural CAD diagrams from non scaled PDF/JPG and supplied material dimensions. - Create individual diagrams of wall types for architects. - Approx, 80 diagrams to be developed. - A sample will be required prior to proceeding. The CAD diagrams should: - Include materials and layers in the wall type diagrams and basic dimensions in own layers. The ideal freelancer for this project should have: - Extensive experience in creating architectural CAD diagrams. - A...

I'm looking for a skilled photo editor to retouch my personal photo on a weight loss journey. Key Requirements: - Expertise in Photoshop with a focus on face retouching. - Ability to enhance my appearance while maintaining a natural look. - Prior experience with personal photo editing is a plus. Please note, the goal is not to create an unrealistic image, but to make the photo more flattering. Your understanding of fitness and weight loss will be beneficial in this project.

I'm looking for someone to help me make text changes on my WordPress website. Ideal Skills: - Proficiency in WordPress - Attention to detail - Good understanding of content management - Basic knowledge of SEO would be a plus.

I'm looking for a creative illustrator to design a professional and visually appealing logo for my brand. The logo should be illustrative in style and incorporate both a symbol and text. Ideal Skills: - Graphic Design - Illustrator - Logo Design Please share your portfolio with relevant examples. i have a sample and i need logo for my clothing brand who read this write CLOTHING so i can see u read and u can do it

I'm looking for a professional with a keen eye for traditional cabin-style exterior design to assist me with my facade. I'm particularly interested in a combination of wood and stone, though I'm open to suggestions. Key purpose of reaching out is to receive assistance in enhancing curb appeal of a potential new build. please note: the attached design sketch of the home will in real life be dug into the ground. ie; bottom floor is in the basement, so please disregard floor/basment level of building. Ideal Skills: - Expertise in traditional cabin-style design - Knowledge in facade materials, especially wood and stone - Strong visualisation and design skills Experience: - Previous work in exterior design - Portfolio showcasing modern interpreta...

Hello, I'm re-posting a project because I wasn't clear. I like this video.... I'm hopeful someone has something similar already done that can be customized. We need to add our services to each ball. Please message me any sample video that are close if possible.

I'm in need of a talented video editor who specializes in short, animated content for social media platforms such as Reels, TikTok, and YouTube Shorts. The videos will be light-hearted and humorous, aimed at the general public. What I Offer: - €25 per video - Minimum of 3 videos per week - Opportunity for long-term collaboration What I'm Looking For: - Proficient in motion graphics animation - Prior experience with social media content - Ability to deliver consistently and punctually - Basic understanding of Dutch for text and context - Creativity and strong storytelling skills If you're interested, please send your portfolio or sample videos. Let's create engaging content together!

...loans to help generate leads for our agency. This role involves reaching out to potential home sellers and mortgage loan prospects to qualify and convert them into valuable leads for our team. Key Responsibilities: Cold calling potential home sellers and mortgage loan prospects Qualifying leads by gauging their interest in selling property or seeking mortgage options Using a provided script to guide calls and ensure consistent messaging Recording and tracking all interactions accurately Providing initial information about our services, whether it’s related to property selling or mortgage loans Ideal Skills and Experience: Proven experience in cold calling, with a preference for real estate and/or mortgage loan backgrounds Strong communication,...

...seasoned Wikipedia editor to post a well-crafted page for a notable person. The basic copy, some references, and links to relevant video content are prepared and ready to go. You will need to enhance the entry with more links and references. Successful completion of this task hinges on your prior experience with posting Wikipedia pages; only those with a proven track record and demonstrated proof of wikipedia page posts will be considered. Key Components of the Project: - The biography includes detailed coverage of the person's life, accomplishments, and links to credible sources. - All content must adhere to Wikipedia's standard formatting and style guidelines. - The notable person's affiliations with non-profit performa...

Looking for translators for proofreading, editing and translation for our educational language learning products. No prior translator experience required, however you should be fluent in both English and one or more of the languages below. No need to provide a cover letter - we usually just need a complete Upwork profile to see if your qualifications fit. Thank you! French CANADA German Portuguese (Portugal) Portuguese (Brazil) Japanese Chinese Romanian Italian Spanish (and/or Castilian)

Project Title: Economist Expert Opinion Letter for EB-2 NIW Petition Description: I am seeking a qualified economist to provide an expert opinion letter in support of my EB-2 NIW (National Interest Waiver) petition. The letter should meet the following criteria: Purpose: The letter will serve as a key document to demonstrate my qualifications and contributions in my field, supporting my EB-2 NIW petition. Content Requirements: Comprehensive and well-researched. Directly related to my expertise in Apparel and Textile Industry Demonstrates my significant contributions and their national importance. Includes references to relevant published material or data to strengthen the case. Expert Credentials: The writer must hold a degree ...

I'm in need of a professional to draft and send a demand letter on my behalf. The purpose of this letter is to request payment for an unpaid invoice. - Previous Communication: The recipient has been contacted multiple times regarding this issue, so this letter will serve as a formal escalation. - Ideal Skills: Legal writing, negotiation skills, and experience in dealing with payment disputes are highly desirable. I look forward to receiving your bids.

It sounds like you’re looking for a strategic and creative approach to writing a GoFundMe campaign script for your food delivery startup. Here’s how I can assist: Proposed Approach Step 1: Discovery • Understand the unique value proposition of your startup. • Gather key details such as: • Your mission and vision. • The problem you’re solving and your target audience. • The business model and growth potential. • Why funding is needed and how it will be used. • Milestones achieved so far (e.g., app development, partnerships). • Personal backstory or team narrative that adds emotional appeal. Step 2: Structuring the Script The script will be structured to captivate, inform, and inspire action: 1. Intro...