Logo & Identity Design for URBN Naturals

Status: Open
Prize: $20
Entries Received: 205

Contest Brief

I'm looking for a creative and experienced designer to develop a logo and identity design for my brand "URBN Naturals."
brand identity design for "URBN Naturals," focusing on elegance and minimalism. Below is a detailed breakdown:

Key Elements:
Brand Name:

The brand "URBN Naturals" is prominently featured in a sophisticated serif typeface with a slight decorative flourish, particularly in the word "Naturals."
Color Palette:

A warm, cohesive palette of blush pinks, soft reds, and earthy tones. This evokes feelings of natural beauty, calmness, and femininity.
Typography:

The combination of serif fonts for "URBN" and a script font for "Naturals" adds a refined and classy touch, reinforcing the idea of premium and natural products.
Applications:

Mockups: The logo is showcased in different use cases:
Mobile interface (suggesting digital presence, such as an app or website).
Product packaging, particularly soaps or skincare items, emphasizing artisanal quality.
Backgrounds and layouts maintain a clean and modern aesthetic, allowing the logo to stand out.
Imagery:

The inclusion of a minimalist product shot (e.g., handcrafted soap) reinforces the theme of natural and high-quality offerings.
The model adds a human connection and aligns with a target audience interested in beauty and self-care.
Branding Analysis:
Target Audience:

Likely geared towards individuals seeking natural, eco-friendly beauty or personal care products.
Appeals to a demographic that values aesthetics, sustainability, and elegance.
Brand Messaging:

The branding conveys sophistication, reliability, and a connection to natural beauty.
Versatility:

The design is adaptable for various platforms, including digital, print, and product packaging.

Ideal Skills and Experience:
- Proven graphic design experience
- Strong portfolio of logo and identity design
- Excellent understanding of branding
- Ability to incorporate client feedback
- Experience with eco-friendly brands is a plus

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Public Clarification Board

Abelexch
- 23 hours ago
hello you could contact me and share more info aboout the logo.
- 23 hours ago
Mjmowsumi
- 2 days ago
Dear contest holder, please check & feedback #102
- 2 days ago
Mjmowsumi
- 2 days ago
Dear contest holder, please check & feedback #101
- 2 days ago
calisaprinting
- 2 days ago
to CH, be careful.. many entries are generated by AI generate automatically because you will have difficulty when revising the concept. the results of AI cannot be edited because it is an automatic result of AI. so.. be careful in choosing workers. thank you !!
- 2 days ago
Queensagha
- 2 days ago
hello there , i hope you doing well , I'm interested for your project , and i just want tell you we can have a better communication if you contact me , and give you more variation and revisions , thanks .
- 2 days ago