Photography Website Design Brief
Overview
You are tasked with creating a modern, catchy photography website that showcases my professional photography work and my day job. The site should include a password-protected CV page, an online store connected to a print-on-demand frame service, and testimonial pages for both sets of work. Additionally, the website should be SEO optimized and mobile-friendly. Once the initial design is complete and signed off, I should have the ability to update and edit the site as needed.
Objectives
Showcase Photography Work: The website should prominently feature my photography portfolio in a visually appealing and organized manner.
Highlight Day Job: A separate section to highlight my professional day job work.
Password-Protected CV: A secure page where my CV can be accessed only with a password.
Online Store: An integrated online store to sell photos, connected to a print-on-demand frame service.
Testimonial Pages: One testimonial pages – For my day job clients/colleagues.
Blog Section: A blog for articles on various topics such as dyslexia and travel.
SEO Optimization: Ensure the site is optimized for search engines.
Mobile Optimization: Ensure the site is fully responsive and optimized for mobile devices.
Performance Optimization: Ensure quick load times, especially for the front page.
Ease of Updates: The website should be built on a user-friendly platform allowing me to easily update and edit content.
Target Audience
Photography Clients: Potential clients looking to hire a photographer.
Professional Contacts: Individuals interested in my professional work and credentials.
Online Shoppers: Customers looking to purchase framed photos.
Blog Readers: Individuals interested in topics such as dyslexia and travel.
Key Features
Home Page:
Engaging visual design with a strong emphasis on photography.
Quick navigation to different sections of the website.
Photography Portfolio:
Organized into categories (e.g., portraits, landscapes, events).
High-quality image display with lightbox functionality.
Brief descriptions or stories behind the photos.
Day Job Section:
Overview of my professional background.
Key projects and achievements.
Visual elements to make this section engaging.
Password-Protected CV Page:
Secure login functionality.
Option to download the CV as a PDF.
Online Store:
Product listings with high-quality images and descriptions.
Integration with a print-on-demand service for framed photos.
Secure payment gateway.
Shopping cart and checkout functionality.
Testimonial Pages:
Separate pages for photography and day job testimonials.
Easy-to-read format with client names and possibly photos.
Option for visitors to submit their testimonials (subject to approval).
Contact Page:
Contact form.
Links to social media profiles.
Google Maps integration for location (optional).
About Page:
Personal story and professional journey.
High-quality photos of myself in action.
Blog Section:
Subsections for different topics (e.g., Dyslexia, Travel).
Easy-to-navigate blog layout with categories and tags.
Option for readers to leave comments (moderated).
SEO Optimization:
Keyword research and on-page SEO for all content.
Meta tags, alt text for images, and clean URLs.
Integration with Google Analytics and Search Console.
Ensure photos are optimized for SEO with appropriate file names, alt text, and descriptions.
Mobile Optimization:
Fully responsive design ensuring the site looks great on all devices.
Mobile-friendly navigation and layout.
Performance Optimization:
Fast load times, particularly for the front page.
Efficient coding practices and use of optimized images.
Implementation of caching and other performance-enhancing techniques.
Backend Cleanliness:
Tidy and clearly organized backend for ease of updates and management.
Well-documented code and structure.
Design Style and Inspiration
Modern and Clean: Sleek, minimalistic design with intuitive navigation.
Visual Emphasis: Large, high-quality images as the focal point.
Engaging and Interactive: Subtle animations, hover effects
, and interactive elements to keep users engaged.
Responsive Design: Ensure the site is fully responsive and looks great on all devices.
Technical Requirements
Platform: Preferably WordPress, Squarespace, or another user-friendly CMS.
SEO Friendly: Ensure the website is optimized for search engines.
Analytics: Integrate Google Analytics to track visitor behavior.
Security: Implement basic security measures, especially for the password-protected CV page and online store.
Performance: Optimize for fast load times, particularly on the front page.
Deliverables
Wireframes and Mockups: Initial design concepts for review and feedback.
Prototype: Interactive prototype to visualize the user experience.
Final Website: Fully functional website with all specified features.
Documentation: Guide on how to update and manage the website.
Training Session: Brief training session on how to use the CMS.
Timeline
Kickoff Meeting: [Date]
Wireframes and Mockups: [2 Weeks from Kickoff]
Prototype: [4 Weeks from Kickoff]
First Draft of Website: [6 Weeks from Kickoff]
Final Revisions and Testing: [8 Weeks from Kickoff]
Launch: [9 Weeks from Kickoff]
Budget
Please provide a detailed quote that includes:
Design and Development
CMS Setup and Configuration
Integration with Print-on-Demand Service
SEO Optimization
Mobile Optimization
Performance Optimization
Training and Documentation
Any additional costs (e.g., plugins, stock photos)
Communication
Regular updates via email and bi-weekly video calls to discuss progress and feedback.
Feel free to contact me if you need any further details or clarifications. Looking forward to working with you on this exciting project!
Ideal Skills and Experience:
- Proven experience in designing, photography-centric websites that has store and E-Commerce functionality that can be set up to drive organic traffic.
- Proficiency with UI/UX design principles.
- A keen eye for detail to ensure the design doesn't overshadow the photography.
- The ability to create a visually engaging website without compromising on loading times and functionality.
Please include a detailed project proposal in your application.