A router for your leads and a good approach are everything in the design industry whether in the conception, choice of media desired, and eventual approval and finalization of a deliverable in question—the same can definitely said in the B2B marketing space.
After all in the same contrast you're trying to generate and discover the MQLs, get the conversation started on the services you provide, and truly add value rather than taking the lazy way out, throwing money at problems hoping they go away, and have nothing but a hot mess of an approach and respective campaign making your team look like a group of "advanced doodlers," missing the plot, and giving nothing but a hot mess of a campaign filled to the brim with glittering generalities seen before in the tech space.
Just like a great rendering solution (Maya, Blender, and others) you'll be getting THE one that has seen these painful pitfalls before, has created award winning content and copy, will look at the email business technicals at a granular level, and get YOUR engagement up without the smug attitudes hiding behind only the facade of 10+ years experience, ready to take you for a ride, and tear your team apart through corrosive toxic positivity priding themselves on being a taker, not a doer, and expecting a golden parachute when it all falls down ex-post.
Don't risk that and bring on THE one experienced in several CRMs and ESPs though my time is very limited—let's get started!