Marketing, Branding & Web Specialist Required

Work Performa for Marketing Objective: To outline the roles, responsibilities, deliverables, and expectations for the marketing agency managing branding, marketing, social media, and website handling for Lyzon Integrate Management Services Pvt. Ltd.. This work performa ensures clarity and accountability in achieving our marketing and branding goals. Scope of Work 1. Branding Develop and enhance the company’s brand identity: Design and refine logos, color schemes, and typography for consistency. Create branded templates for presentations, reports, proposals, and marketing materials. Establish a unique brand voice and tone for all communications. Design marketing collateral such as brochures, flyers, banners, and business cards. Ensure consistent branding across all platforms (digital and offline). Deliverables: Updated branding guidelines document. Monthly progress report on branding activities and enhancements. --- 2. Marketing Strategy Development Conduct market research to identify target audiences and trends in the hospitality and HR management industries. Develop a comprehensive marketing plan, including: Online marketing (social media, website SEO, and email campaigns). Offline marketing (local promotions, events, and collaborations). Plan and execute marketing campaigns tailored to target mid-sized hotels, restaurants, and corporate clients. Deliverables: Quarterly marketing strategy and execution plan. Campaign performance reports with insights and suggestions for improvement. --- 3. Social Media Management Create, manage, and grow the company’s social media presence on platforms such as LinkedIn, Instagram, Facebook, and Twitter. Responsibilities include: Planning and scheduling posts based on a content calendar. Designing and writing engaging posts, stories, and advertisements. Monitoring engagement and responding to comments and messages. Running targeted ad campaigns to generate leads and improve brand visibility. Analyze and report on social media performance metrics (reach, engagement, conversions). Deliverables: Monthly social media content calendar. Weekly engagement and performance reports. Minimum 20 posts per month (including static posts, reels, and stories). --- 4. Website Management Maintain and update the company website to ensure: Accurate and up-to-date service information. Search engine optimization (SEO) for improved visibility. A seamless user experience (UX) with fast loading times and mobile responsiveness. Integration of lead generation tools like contact forms and chatbots. Analyze website traffic using tools like Google Analytics to optimize performance. Regularly upload blogs, case studies, and testimonials to enhance credibility. Deliverables: Weekly website updates and maintenance reports. Monthly website performance analysis (traffic, bounce rate, leads generated). Minimum 2 blog posts per month aligned with company goals. --- 5. Advertising and Campaign Management Plan and execute paid advertising campaigns on Google Ads, Facebook Ads, and LinkedIn Ads. Create and manage retargeting campaigns to convert website and social media visitors into leads. Provide insights on ad performance, ROI, and suggestions for budget optimization. Deliverables: Monthly ad campaign performance report (CTR, conversions, ROI). Minimum 2 ad campaigns per month for lead generation and brand awareness. 6. Event and Collaboration Support Assist in planning and promoting company events, such as HR expos or hospitality conferences. Collaborate with local businesses, influencers, and media outlets to enhance brand visibility. Deliverables: Event promotion plans and performance reports. Minimum 2 collaborations per quarter with influencers or media partners. Agency Responsibilities 1. Timely Communication: Weekly progress meetings to review performance and upcoming activities. Immediate communication for urgent updates or issues. 2. Data Privacy: Ensure confidentiality of company data, strategies, and client information. 3. Creativity and Innovation: Propose new ideas and campaigns that align with the company’s vision. 4. Budget Adherence: Manage campaigns and activities within the allocated marketing budget. Timeline and Reporting Weekly Reports: Updates on all activities and progress against KPIs. Monthly Meetings: Comprehensive review of campaigns, analytics, and next steps. Quarterly Plans: Present detailed marketing plans for the upcoming quarter. Payment Terms Fixed monthly retainer: ₹[Insert Amount]. Performance bonus: 5% of revenue generated through marketing campaigns exceeding targets. Payment schedule: Invoices to be submitted on the last day of each month, payable within 7 days.