Beesante Manuka Honey Reels Creation

  • Statusi: Closed
  • Çmimi: £25
  • Kandidaturat e marra: 30
  • Fituesi: BasitQureshi55

Përmbledhja e konkursit

Video Contest Brief for Beesante Manuka Honey Reels (Vertical Format)
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Objective:
We are seeking creative video designers to produce engaging and visually stunning short-form videos (Reels) to showcase the benefits, uses, and uniqueness of Beesante Manuka Honey. These videos will be used on Instagram and TikTok, so they must be vertical and optimised for attention-grabbing, shareable content.

IMPORTANT: This is MANUKA honey, which is only derived from the Manuka flower. DO NOT USE SUNFLOWERS OR ANY OTHER FLOWERS.
You need to produce 2 Videos.

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Video Requirements:
1. Format:
o Vertical (9:16 aspect ratio).
o Duration: 10-30 seconds.
2. Inclusion of Jar:
o The Beesante Manuka Honey jar must be prominently featured in each video.
3. Colour Scheme & Branding:
o Align with the aesthetic of our Instagram page: https://www.instagram.com/beesante/
o Neutral tones, golden accents, clean and premium look.
4. Style & Tone:
o Professional, warm, health-conscious, and visually captivating.
o Videos should feel relatable yet premium, appealing to a broad audience.
5. File Format:
o Submit videos in MP4 format, high resolution (1080x1920).
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What to Include in the Reels:
A. Key Themes & Messages
1. Health Benefits:
o Highlight how Beesante supports immunity, digestion, and overall wellness.
o Example text overlay: "Boost your immunity with nature’s superfood."
2. Everyday Uses:
o Showcase versatility: adding to tea, drizzling on breakfast, skincare routines.
o Example text overlay: "Perfect for tea, toast, or a natural glow."
3. Energy & Performance:
o Energizing for busy lifestyles, athletes, musicians, and more.
o Example text overlay: "Natural energy for your busy day."
4. Authenticity:
o Emphasize the Australian origin and Certificate of Authenticity.
o Example text overlay: "Certified pure Manuka honey, straight from Australia."
5. Aesthetic and Relatable Moments:
o Capture moments of indulgence, like pouring honey over food, dipping a spoon, or applying it to skin.
B. Suggested Visual Styles
1. Lifestyle Scenes:
o Morning tea rituals, breakfast prep, fitness energy boosts, soothing skincare routines.
2. Close-Up Shots:
o Honey drizzling, spoonfuls of golden honey, textures of the jar.
3. Text Overlays:
o Keep them clean, bold, and engaging, aligned with the premium tone.
4. Natural Elements:
o Include bees, honeycombs, Manuka flowers, or wellness-related props.
________________________________________
Deliverables:
1. A minimum of 2 unique vertical videos covering different themes.
2. Videos must:
o Incorporate at least one key theme.
o Showcase the Beesante jar prominently.
3. Each video must be optimised for Instagram and TikTok, with engaging visuals and a fast pace.
________________________________________
Evaluation Criteria:
1. Creativity and originality.
2. Ability to grab attention in the first 3 seconds.
3. Alignment with the brand identity and Instagram aesthetic.
4. Quality of visuals, smooth transitions, and use of text/graphics.
________________________________________
Inspiration Sources:
Check out trending Reels on Instagram for inspiration for video structure. Visit our Instagram: Beesante Instagram for branding direction. Think premium, health-conscious, and vibrant.

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