AI Agent for Campaign Optimization via WhatsApp
$750-1500 USD
Paid on delivery
AI Agent for Campaign Optimization via WhatsApp
Objective: Develop an AI assistant that acts as a campaign consultant for media agencies, answering questions, suggesting optimizations and generating reports via WhatsApp, integrated with platforms such as Google Ads, Meta Ads and Google Analytics.
Main Functionalities
Interaction via WhatsApp:
Receive questions in natural language (e.g.: "What is the ROAS of Campaign X?").
Respond with text, graphics (e.g.: PNG/PDF) or links to dashboards.
Allow commands via buttons or quick menus (e.g.: "Generate CPA report").
Natural Language Processing (NLP):
Recognize intentions such as:
Analysis of KPIs (ROAS, CPA, CTR).
Optimization suggestions (bid adjustment, budget reallocation).
Generation of reports.
Handle contextual questions (e.g.: "Why did the CPC go up yesterday?").
Integrations with External APIs:
Google Ads API: Fetch campaign data, adjust bids.
Meta Business Suite: Collect engagement metrics.
Google Analytics: Extract conversion data.
Data Analysis and Machine Learning:
Cross metrics (e.g.: CPA + LTV) to identify opportunities.
ML model to predict trends (e.g.: seasonality).
Generate proactive alerts (e.g.: "CPA above expected in Campaign Y").
Security and Compliance:
End-to-end encryption.
OAuth 2.0 authentication for APIs.
LGPD compliance.
Proposed Architecture:
Frontend: WhatsApp Business API (receives/processes messages).
NLP Layer: Processes the query and extracts intent/parameters.
Backend:
Query external APIs (Google Ads, Meta Ads).
Runs ML models (e.g.: ROI prediction).
Generates structured responses.
Data Lake: Stores historical data for continuous training.
(Example: User → WhatsApp → NLP → Backend → External APIs → Response)
Data Flow
User Input:
Message received via WhatsApp (e.g.: "What is the average CPC of Google Ads?").
NLP Processing:
Identifies intent ("fetch CPC") and parameters ("Google Ads").
API Query:
Backend searches for real-time data from integrated platforms.
Analysis and Response:
Applies ML models (if necessary) and formats the response.
Output:
Message sent via WhatsApp (text + attachments, if applicable).
Project ID: #39045201
About the project
47 freelancers are bidding on average $1125 for this job
Hello, I understand you need an AI assistant that can optimize campaigns through WhatsApp, providing answers and generating reports. This assistant will interact in natural language, helping media agencies analyze KPI More
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Hi Thank you for the opportunity to bid on your project. An experienced AI developer specializing in campaign optimization is ready to create a cutting-edge AI assistant that will revolutionize your media agency's ca More
As an experienced web and mobile developer with a strong proficiency in Python and PostgreSQL, I believe my skillset aligns perfectly with the demands of your project. Throughout my career, I've developed a deep unders More
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Hello, I’m excited about the opportunity to develop the AI agent for campaign optimization via WhatsApp. With over 6 years of experience as a Senior Full Stack Developer, I have a proven track record in integrating ex More
