Keyshot jobs
I'm in need of a product design expert with proven experience in CAD software, specifically AutoCAD, to assist with a project involving a vending machine. The freelancer should also be skilled in creating high-quality, realistic 3D renders using software like Blender or Keyshot. Key Requirements: - Extensive experience in product design and CAD software (AutoCAD is a must). - Ability to create high-quality, realistic 3D renders. - Expertise in mechanical design. - Understanding of vending machine technology and components. - Experience in designing for user interaction. The primary goal of this project is to enhance the design and user experience of a vending machine, and I would appreciate your input if you have experience in improving existing designs. A seamless and intuit...
...product functionality - Understanding of manufacturing constraints and material properties - Familiarity with additional CAD software like AutoCAD or SolidWorks - Proficiency in rendering software like V-Ray or Arnold Upon agreement, I will provide initial designs and images. Please note that all designs will be company property and cannot be reused or discussed outside the agreement. Please use KeyShot for rendering the prototypes. The prototypes will be showcased during client presentations. The prototypes will be used for product development purposes. The prototypes should include basic interactive features like button presses and screen changes. The expected timeline for completion is a week. Include interactive touch controls for a more engaging user experience. The proto...
I'm seeking a product rendering expert proficient in Keyshot to assist in creating high-quality, photorealistic images of our translucent silicone earplugs eartip. Key Requirements: - Rendering should highlight the translucency, texture, color accuracy, and material flexibility of the eartip. - The primary use for these images will be marketing materials, so they need to be top quality. Assets: We have existing models that will be used for this project. Ideal Skills and Experience: - Expertise in Keyshot and product rendering. - Previous experience with translucent and silicone materials. - Strong attention to detail and high quality standards.
...photorealistic 3D renders of product designs for presentations and marketing. Utilize advanced lighting, texturing, and rendering techniques to enhance visual appeal. Collaborate with our design and modeling teams to ensure renders align with the overall product vision. Incorporate branding elements and aesthetics into final rendered outputs. Key Qualifications Expertise in rendering software such as KeyShot, Cinema-4D, or Maya with V-Ray/Arnold. Proficiency in texturing, UV mapping, and material creation for realistic outputs. Knowledge of advanced lighting techniques to achieve photorealistic results. A keen eye for detail, composition, and aesthetics. Bonus: Experience with animation or creating product walkthroughs for enhanced presentations. Deliverables High-quality, ...
I need a highly detailed 3D model and realistic ren...high-level detail for furniture and human figures within the model. - Texturing & Lighting: Use advanced texturing and lighting techniques to create a realistic visual representation of the facility. Ideal Skills: - Proficiency in 3D modeling software (e.g. AutoCAD, Rhino, SketchUp, 3ds Max, etc.) - Strong understanding of architectural design - Expertise in realistic rendering software (e.g. V-Ray, KeyShot, Blender, etc.) - Good attention to detail, particularly for modeling furniture and people - Excellent skills in texturing and lighting Experience: - Previous work on commercial building models and renderings - Portfolio demonstrating high-quality, realistic renderings - Experience working with detailed models of furnitu...
...place , this is to be used in brochures and marketing materials so it has to look luxurious and good. Requirements Technical Expertise Expertise in 3D modeling software such as Blender, Autodesk Maya, SolidWorks, or equivalent. Experience creating product designs, particularly in consumer electronics or similar sectors. Proficiency in rendering software to achieve photorealistic visuals (e.g., KeyShot, V-Ray). Design Deliverables 3D Model: Fully detailed and textured model of the device. Optimized for rendering high-quality still images and animations. Rendered Images: High-resolution still images (minimum 4K) from various angles. Simulated placements in different environments (e.g., desk, office, or other professional settings). Optional Animated Video: A professional-quality v...
...place , this is to be used in brochures and marketing materials so it has to look luxurious and good. Requirements Technical Expertise Expertise in 3D modeling software such as Blender, Autodesk Maya, SolidWorks, or equivalent. Experience creating product designs, particularly in consumer electronics or similar sectors. Proficiency in rendering software to achieve photorealistic visuals (e.g., KeyShot, V-Ray). Design Deliverables 3D Model: Fully detailed and textured model of the device. Optimized for rendering high-quality still images and animations. Rendered Images: High-resolution still images (minimum 4K) from various angles. Simulated placements in different environments (e.g., desk, office, or other professional settings). Optional Animated Video: A professional-quality v...
...place , this is to be used in brochures and marketing materials so it has to look luxurious and good. Requirements Technical Expertise Expertise in 3D modeling software such as Blender, Autodesk Maya, SolidWorks, or equivalent. Experience creating product designs, particularly in consumer electronics or similar sectors. Proficiency in rendering software to achieve photorealistic visuals (e.g., KeyShot, V-Ray). Design Deliverables 3D Model: Fully detailed and textured model of the device. Optimized for rendering high-quality still images and animations. Rendered Images: High-resolution still images (minimum 4K) from various angles. Simulated placements in different environments (e.g., desk, office, or other professional settings). Optional Animated Video: A professional-quality ...
I'm on the hunt for a talented jewelry designer specializing in minimalist diamond jewelry. The task will involve creating innovative designs for rings, necklaces, and earrings, all set in gold. High-quality 3D rendering using JewelCAD and KeyShot is a must. Key Requirements: - Proficiency in JewelCAD and KeyShot for high-quality 3D rendering - Expertise in designing minimalist style diamond jewelry - Prior experience designing rings, necklaces, and earrings - Ability to incorporate gold in the jewelry designs - Provide a portfolio showcasing previous minimalist diamond jewelry designs. - Proficiency in additional CAD software like Rhino or MatrixGold. - Deep understanding of different gold alloys and their properties. Your innovative design ideas and technical skills ...
...industry. • Demonstrated experience with creating models for both manufacturing and visualization purposes. Technical Skills 1. CAD Software Proficiency: Expertise in industry-leading CAD tools such as Rhino 3D, MatrixGold, JewelCAD, or SolidWorks. 2. 3D Modeling and Rendering: a. Proficient in 3D modeling software like Blender, Maya, or 3ds Max. b. Experience with rendering software such as KeyShot, V-Ray, or similar. 3. AR Model Preparation: a. Familiarity with preparing and optimizing models for AR applications. b. Knowledge of file formats like GLB and USDZ. 4. Design and Editing Tools: a. Proficient with Adobe Creative Suite (Photoshop, Illustrator, After Effects). b. Experience with video editing tools is a plus. Soft Skills 1. Attention to Detail: a. Exceptiona...
...or furniture. Ability to create photorealistic renders that showcase textures, materials, and lighting effectively. Strong attention to detail to ensure the product’s design and functionality are accurately portrayed. Please Include in Your Proposal: Portfolio of previous 3D product renders, ideally similar in scope. Estimated time for completion. Any specific software expertise (e.g., Blender, KeyShot, Cinema 4D)....
I need a professional to create a detailed architectural 3D model and render images for real estate marketing purposes. The model should encompass both the exterior and interior of the structure with a high level of detail. Ideal skills and experience for the job: - Proficiency in 3D modeling software (like AutoCAD, SketchUp, 3ds Max, etc.) - Expertise in rendering software (such as V-Ray, KeyShot, Blender, etc.) - Previous experience in creating architectural models for real estate marketing - Strong attention to detail to ensure both the exterior and interior are represented accurately and attractively. Please include examples of your previous work in your bid. - The plans are attached to this message. We don't need to modelize the full building rooms. What we need to ...
...handle demanding 3D rendering tasks efficiently. What You'll Do -Create and refine 3D models and renders of custom furniture using Rhino (required) and KeyShot. -Produce high-quality renders for client presentations. -Utilize additional software like Blender, Revit, and AutoCAD as needed, though these are not mandatory. -Ensure your work environment is equipped with the necessary hardware and software. -Support the production of 3D videos and animations for product marketing and presentations. -Deliver all design outputs to high visual standards, meeting project timelines and budgets. What We're Looking For -Proficiency in Rhino and KeyShot is essential; experience with Blender, Revit, and AutoCAD is a plus but not required. -Experience in 3D modeling, renderi...
...doing and achieving the following milestones in Keyshot: 1. Importing a CAD model from Solidworks into Keyshot 2. Adding textures to the CAD model in Keyshot 3. Adding lighting to the CAD model in Keyshot 4. Setting up an environment in Keyshot 5. Adding surface imperfections and using other tools to make the CAD model look realistic in Keyshot 6. Rendering the CAD Model with the environment in Keyshot 7. Exporting the render as a PNG or JPG file from Keyshot Here is what the project specifically entails: 1. We will join a virtual team meeting where I will share my screen on my computer (the entire project will be done primarily on my computer) 2. I will have a STEP file of the CAD model ready on my computer 3. I will...
...alone, floating or placed in sleek, digital environments. - Technical Precision: Incorporate elements like sharp details and clean, structured presentation to emphasize the quality of the product. - Interactive/3D Mock-ups (Optional): Ability to create rotating 3D models or animations for dynamic product views. Requirements: - Strong background in 3D modelling and rendering - (CLO 3D, Blender, KeyShot, or similar software). - Ability to produce high-quality, photorealistic visuals - Knowledge of fashion and luxury branding is a plus. - Familiarity with depth of field, lens flares, and post-processing effects to create a high-end look. Style Reference: We are aiming for a blend of high-end fashion photography and technical product renders, like you might see in a luxury watch o...
I'm seeking a skilled animator with expertise in Keyshot to create a video for a marketing presentation. This video will be aimed at potential customers and needs to effectively showcase both the product features and ease of assembly of the product. The ideal freelancer for this project should have: - Extensive experience with Keyshot - A strong understanding of product marketing - Excellent animation and video editing skills - Ability to create engaging and informative content. I have 3D model with me with exploded view and you will need to create a 30 sec video with exploded view then back to assembled view . textures and colors as per defined materials and video should be high quality and in rendered environment. I look forward to seeing your proposals.
I'm looking for an expert in Keyshot who can create photorealistic renders from a provided scene packet (.KPS) and a 3D model (.bip). The scene packet that will be provided is:
You will be provided with the .3dm CAD files of the jewelry. You will be provided with the reference renders to help you make the render. Tasks: 1. Look at the reference renders. (Bluestone link) 2. Download our 3D model's .3dm file. 3. Fix lighting and materials. 4. The diamonds and...would need to submit a sample high-definition render of the attached jewelry item in GOLD color. Keep in mind the expectations from the desired result: ~ https://www.bluestone.com/preset+solitaire+rings/the-evnika-ring~ We already have good 3D renders, here we are looking for exceptional quality. PREFERENCE to KEYSHOT artists. TEST .3dm file:
I'm in need of a skilled KeyShot user to create a scene and render a furniture piece within it. Please only apply if you are experienced with Keyshot, I am not interested in anything else, for this project. Key Responsibilities: - Develop scene in KeyShot - Render a furniture product within the scene Deliverables: Render + KSP file I will provide: - 3D Model for furniture - reference images - details needed for the materials Requirements: - Experience in 3D modeling and rendering with KeyShot - Ability to create realistic and detailed textures - Proficiency in advanced lighting techniques - Comfortable with post-processing effects to enhance the render The final output should be a high-quality, photorealistic image. Keen attention to textures an...
My project requires expertly crafted 2D and 3D renderings of jewellery designs. - Renderings: Not limited to simple designs, I need someone who can create detailed and intricate renderings showing different angles and perspectives. - Software: All rendering must be done using Keyshot. Previous experience working with this software is crucial. - Experience: A background in jewellery design would be beneficial to understand the nuances and details involved in each design. The successful bidder will have a strong portfolio showing a range of 2D and 3D renderings with a focus on jewellery or similar detailed products.
Hello, I am looking for someone who explain me and do a "liquid" along the required path animation tutorial. Example: * (example from 0:34 in ), * (example from 5:28 in ) I would like the above animation to be able to be made in KeyShot 10. If this is not possible, please let me know how to make this animation in diffrent software.
Hello, I am looking for someone who explain me and do a "liquid" along the required path animation tutorial. Example: * (example from 0:34 in ), * (example from 5:28 in ) I would like the above animation to be able to be made in KeyShot 10. If this is not possible, please let me know how to make this animation in diffrent software.
...artist to create top-notch, realistic 3D models and renders of vinyl/PVC fences and gates. These designs will be used mainly for online store display and exterior signage. Key Requirements: Proven experience in creating 3D models and renders, with a strong portfolio of similar work. Proficiency in 3D modelling software (e.g., Blender, Fusion360, SketchUp). Proficiency in rendering software (e.g., KeyShot, V-Ray). Ability to add advanced details like lighting and environmental effects. Experience in creating models specifically for online store displays and large-scale signage. Scope of Work: 3D Modelling: Create realistic 3D models of various vinyl/PVC fence and gate designs. Models should include detailed components such as posts, rails, and caps. Total products: 30+ Renderin...
I need a 3D modeler proficient in Rhino 7 to create a model of a product, based on an existing design. The model should emphasize design details and accurately represent the product size. Skills and Experience: - Extensive experience with Rhino 7 - Advanced understanding of Keyshot Rendering - Attention to detail in order to emphasize design specifics Deliverables: - High-quality 3D model on Rhino highlighting design details and exact product size - Effective Keyshot render from multiple perspectives, including front, side, and top views. Your creative input in achieving the most visually appealing representation is encouraged.
...models and their respective capabilities / purposes. Ideal candidates will have: - Extensive experience in WordPress development - A flair for website organization and design - Serious capability to get our pages found in the search results - Initiative, good ideas, good English language skils - Graphic design capacities (if required) We render most imagery ourselves in Keyshot We also have the capability to make use the Keyshot web app configurator for the future, this is not a priority now. We want to go live soon, so implementation would be on the go. So we want to get the colours and logo's ready, get the home page ready, the About, the Model page and Charter page and contact of course. Then we can go steadily deeper. Attached a briefing and some rough screen...
I am looking for a creative and experienced product designer who can bring my vision to life. The focus of this project is a consumer electronics product, specifically a watch with a user-friendly interface tailored for young adults (18-35). Mission is to design and render with keyshot, output is original design and all keyshot files. Your role will involve: - Understanding the needs and preferences of the target demographic. - Developing a design that marries both visual appeal and functionality. Ideal skills and experience include: - Previous experience in designing consumer electronics. - Strong understanding of user-friendly interface design principles. - Ability to understand and cater to the needs and taste of the younger demographic. - Exceptional creativity and or...
I'm seeking a talented 3D artist with demonstrated expertise in creating photo-realistic renders of nature scenes. The winning render will bring to life a ground-level view of a frozen lake scene, with particular emphasis on the following: - Goal is to show an outdoor hockey rink, on a frozen lake. This scene will be used as a backdrop for product placement. The product being a h...Canadian or American [or anywhere] feeling of winter days on a frozen lake playing hockey with friends. The ideal freelancer for this project will have a strong portfolio of realistic nature scene renders, and the ability to work closely with me to fine-tune the final output to meet my vision. Experience in 3D rendering software such as Blender, 3ds Max, or similar is a must. Scene must be Keyshot...
I'm on the hunt for a skilled Keyshot professional to assist me with product visualization. This task's primary focus is on: - Creating advanced visualizations: The freelancer must be able to go beyond the basic shapes and colors. Thorough work with texture, materials, lighting, and environment is a must. - Photorealistic style: I want the end product to look as real as possible, hence a freelancer who specializes in photorealistic renderings is desired. Skills and Experience: - Proficiency with Keyshot software - Background in realistic product visualization - Understanding of material properties and lighting techniques Success in this project requires attention to detail, skillful use of Keyshot, and an artistic eye for realism. If you have an impressive...
[ READ CAREFULLY ] Hi everybody, please make sure you meet all the requirements before to apply this contest. The contest will be guaranteed as soon as you demonstrate to have the skill to carry out this project. [ REQUIREMENTS ] - Expert in Redering / 3D Modeling / Animation - Keyshot 10 or 10+ - Powerful Workstation (High Performances Required) - At least 7 seconds preview for each Animation / Submission [ MATERIALS ] - Keyshot 10 Animated Scene ( duration ~ 40 seconds ) [Download Link Provided] [ TARGET ] The goal of this contest is you to finalize the scene, to render the animation and to provide us with the final frames. [ ANIMATION SPECS ] - 25 Frames / Second [ Expected ~ 1000 frames ] - (1920
I have ongoing work related to our previous project 'KEYSHOT Expert for Playground Equipment Rendering'
I'm looking for a talented freelancer who is proficient in using KeyShot to bring architectural STEP files to life with rich, detailed renderings. - Expertise: Proficiency in KeyShot is mandatory, as all renderings will be done using this software. - Detail: With an emphasis on detail needed viewed in all stages of the project, I require a freelancer who can produce highly detailed, intricate work to accurately represent architecture. - Purpose: The completed renderings will be used primarily in architectural presentations, so a keen eye for architectural detail and an understanding of this industry is definitely a big advantage. I am looking forward to review portfolios that demonstrate these skills and experience and discuss budgets and timelines for this project....
...and refine designs. 5. Participate in brainstorming sessions and contribute fresh ideas for product enhancements. 6. Support the testing and validation of prototypes to ensure products meet quality standards. 7. Stay up-to-date with industry trends and technologies, and provide recommendations for design enhancements. have handson experience with Auto desk Fusion 360 and Solidworks and keyshot I'm seeking a skilled freelancer to bring my industrial product idea to life through expert 3D modeling and prototyping. My vision involves creating a prototype using a variety of materials including plastics, metals, and composite materials, reflecting the diverse nature of modern industrial product design. Ideal Skills and Experience: - Proficiency in 3D modeling software (e.g., ...
ITS AN INTERNSHIP PLEASE APPLY IF YOU ARE ABLE TO DEDICATE 5 HOURS A DAY AND STIPEND IS 4000 INR/ per month. Responsibilities: 1. Collaborate with the design team to develop concept through research, create sketches, prototypes, and final product designs. 2. Conduct market research and analyze user feedback to identify potential design improvements. 3. Assist in creating detailed technical dr...and refine designs. 5. Participate in brainstorming sessions and contribute fresh ideas for product enhancements. 6. Support the testing and validation of prototypes to ensure products meet quality standards. 7. Stay up-to-date with industry trends and technologies, and provide recommendations for design enhancements. have handson experience with Auto desk Fusion 360 and Solidworks and keyshot...
...our marketing and advertising efforts, making our products irresistible to potential customers. I need animations that not only showcase the unique features of our electronics but also provide insight into their assembly process. This will not only demonstrate the value of our products but also highlight their ease of use and innovative design. **Your Skills and Experience:** - Proficiency in Keyshot and relevant animation software. - Experience in animating electronics, including showcasing features and assembly processes. - A creative eye for marketing-focused animations that captivate and engage. - Ability to translate product specifications into compelling visual stories. - Familiarity with the latest trends in marketing animations for electronics. **Our Expectations:** - H...
I have 3D files for all products in two formats from which you can make the theme based images: 1. fbx format (4 of 15 products only) 2. c4d format (4 of 15 products only) 3. Keyshot and Maya3D original files Description: The products should have a toned effect to create a stylish photos with a combination of different products. The colours can be original product colours or the packaging(black, silver or transparent) can be in a adjusted near product colour to make it look good. I have provided an image below which shows the type of stylish photos I need. I already have original images with the product themselves so no original photos are needed. I need the following images in a themed image: 1. Lipstick, lipliner 2. Foundation, concealer, contour, 3. Eyeshadow in three tones ...
Hello, I am looking for someone who explain me and do a "liquid" along the required path animation tutorial . Example: * (example from 0:34 in ), * (example from 5:28 in ) I would like the above animation to be able to be made in KeyShot 10. If this is not possible, please let me know how to make this animation in diffrent software.
More details: What specific Keyshot features do you require assistance with? Animation rendering What specific type of animation are you looking to create with Keyshot? Explainer video animation What is your preferred style for the explainer video animation? Detailed and realistic
Duration: 1 min Resol: 1920x1080 @ ...storyboard. In the following link you can find a reference regarding brand image, dynamism and quality: Solid 3d files are provided for animation with Keyshot or similar software. The video must be delivered in final format with texts and music included. Check storyboard for examples of effects. Se desea realizar una animación para presentación de producto de 1 min 1920x1080 a 24 fps. Musica free royalty. Según storyboard adjunto. Se debe respetar la calidad, el lenguaje y el dinamismo del siguiente video: Se proveen archivos sólidos 3d para realizar animación con Keyshot. El video debe entregarse en formato final con textos y música incluida. Verificar en storyboard ejemplos de efectos.
I am looking for a skilled 3D designer who can create realistic product visualizations using Solidworks and Keyshot. The main purpose of the design is product visualization. Specific requirements for the project include: - Creating realistic and high-quality 3D visuals - Incorporating specific branding elements into the design - Ensuring attention to detail and accuracy in the design Ideal skills and experience for the job: - Proficiency in Keyshot software - Strong understanding of product visualization techniques - Ability to incorporate branding elements seamlessly into the design - Attention to detail and ability to create realistic and visually appealing visuals If you have experience in creating realistic 3D designs and can incorporate specific branding elements, I...
I am looking for a Keyshot render of a handwash bottle with a specific design in mind. The render must highlight the color and texture of the product, making sure it looks realistic enough to represent my product accurately. I seek a Keyshot expert who can bring this design to life, ensuring focused attention is paid to each element of the bottle in order to capture the most realistic result. The render should also be optimized and fit within my budget. If you are the right candidate for this project, I look forward to receiving your portfolio and any other relevant credentials. Additionally, if you have questions or suggestions about the project, feel free to reach out directly.
I am looking for a skilled animator to create a 3D modeling and rendering animation for a new product. Sample video: We will share the 3D. model of the product in whatever format needed. NOTE: PLEASE DONT SHARE YOUR ENTIRE PORTFOLIO, SHARE ONLY THE ONES WHICH ARE SIMILAR TO THE SAMPLE VIDEO SHARED ABOVE, BOT BIDS WILL BE IGNORED STRAIGHT AWAY.
Overview: We are seeking an innovative and dedicated Industrial Designer to join our product development tea...Informed: Keep up-to-date with the latest design trends, technologies, and competitive products to continually innovate and improve. Qualifications: Education: Bachelor's degree in Industrial Design, Product Design, or related field. Experience: 3 experience in industrial or product design. Software Proficiency: Knowledge in design software such as SolidWorks, AutoCAD, Rhino, Adobe Creative Suite, KeyShot, or equivalent. Skills: Strong creative thinking, problem-solving skills, attention to detail, and ability to work collaboratively in a team environment. Portfolio Requirement: A portfolio showcasing innovative design work, including concept sketches, 3D models, and ...
Hi Inderjit S., I noticed your profile and would like to offer you my project. We can discuss any details over chat. Please follow the notes included in following sheet. https://www.freelancer.com/users/l.php?url=https:%2F%%2Fspreadsheets%2Fd%2F1jPhQPxLYU-MbgXuS3uKnZWPn-nGmjTiCEBEWCa4klt4%2Fedit%3Fusp%3Dsharing&sig=5540e9705d821b250eb156dbad504615e82ec2ec3...your profile and would like to offer you my project. We can discuss any details over chat. Please follow the notes included in following sheet. https://www.freelancer.com/users/l.php?url=https:%2F%%2Fspreadsheets%2Fd%2F1jPhQPxLYU-MbgXuS3uKnZWPn-nGmjTiCEBEWCa4klt4%2Fedit%3Fusp%3Dsharing&sig=5540e9705d821b250eb156dbad504615e82ec2ec3a8e0e67391b67aa5d52676f Provide final renders and Keyshot files. Thank toy
I am looking for a skilled animator to create a 3D modeling and rendering animation for a new product. Skills and Experience: - Proficiency in both Blender and Keyshot software is required. - The animation should be of moderate complexity. Project Requirements: - The animation should showcase the product in a visually appealing and realistic manner. - Attention to detail is crucial, as the product needs to be accurately represented in the animation. - The animator should have experience in creating realistic textures, lighting, and camera movements. - The final animation should be of high quality and suitable for use in marketing materials and presentations. Sample video: We will share the 3D. model of the product in whatever format needed.
I'm trying to render a video using keyshot pro, but each frame in the video doesnt look like previous frame (light and shadows slightly change between each frame) which means final video doesnt look like a normal video since shadow and light reflections change between frames. see sample video here: need someone experienced with Keyshot to help find a solution
we have hoodie model and the zipper is texture. they look ok on screen with keyshot but when exporting to glb and usdz, they lost their map i guess there must be something wrong with 3dmax because we tested all the ways mapping in keyshot all in attachment i need perfect zipper and the cause of this issue tell me about what you guess about issue on the bit so that i know you don't use auto bit (which takes 90%)
we have hoodie model and the zipper is texture. they look ok on screen with keyshot but when exporting to glb and usdz, they lost their map i guess there must be st wrong with 3dmax because we tested all the ways mapping in keyshot all in attachment i need perfect zipper and the cause of this issue tell me about what you guess about issue on the bit so that i know you dont use auto bit (which takes 90%)