Modern Minimalist Logo & Branding Contest - 02/01/2025 19:30 EST

  • Status: Open
  • Prize: $190
  • Entries Received: 1860

Contest Brief

Seeking a logo, color palette, and comprehensive branding guidelines for my software product, Pathfynder. This AI-driven software tool caters to small marketing and business development needs primarily based on the High Level platform. It also encompasses additional tools, training, and advertising support to facilitate lead generation and nurturing throughout the customer journey.

Key Requirements:
- Design a modern, minimalist logo, with an iconic touch.
- The logo and branding should convey a sense of innovation, reflecting the cutting-edge nature of the software.
- Propose a color scheme, likely leaning towards blue and green but open to expert recommendations
- Establish branding elements that communicate trust, reliability, innovation, and creativity
- Bonus consideration for including a few recommended website graphics that are in line with the new brand identity.

Ideal Skills:
- Graphic Design
- Brand Strategy
- Color Theory

Experience with creating branding for tech or AI-related products will be highly regarded. Your goal will be to create a brand that embodies our product's capabilities and appeals to our target market.

Your proposal should include a portfolio of your previous logo and branding work, particularly any that align with the minimalist and modern aesthetic. I look forward to seeing your creative ideas!

PS. Companion logo and branding may be required subsequently for The Lark Group, a business development consulting agency. The product and agency branding should likely be complimentary but agency assets are not required yet. Info provided as background.

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