Executive Search Firm's Logo Design

Status: Open
Prize: £100
Entries Received: 173

Contest Brief

Creative Brief for Logo Design Contest
Project Title:
Logo Design for Benjamin Andrews – Global Executive Search Firm.
Background and Objective:
Benjamin Andrews is a premier global executive search firm specializing in C-suite appointments for leading organizations worldwide. We offer highly confidential, exclusive search services for top-tier roles, including CEOs, CFOs, COOs, and other senior leadership positions. The logo we seek will embody our values of discretion, excellence, and professionalism, setting us apart as a trusted partner in executive search.
The logo must resonate with global organizations and reflect the prestige and sophistication expected from a leader in the executive search industry. It will serve as the foundation of our brand identity across all touchpoints.
About Benjamin Andrews:
• Who we are: A global executive search firm catering to multinational organizations and industry leaders.
• What we do: We connect the world’s top talent with the world’s top organizations, providing bespoke, highly confidential executive search services.
• Our mission: To redefine executive search with integrity, precision, and unparalleled results.
• Target audience: Senior executives, global business leaders, and decision-makers from Fortune 500 companies, private equity firms, and non-profit organizations.
Competitors and Industry Context:
Our competitors, often referred to as the "SHREK firms," include Spencer Stuart, Heidrick & Struggles, Russell Reynolds Associates, Egon Zehnder, and Korn Ferry. Their logos exude professionalism and simplicity, often employing clean typography with subtle design elements.
• Spencer Stuart: Timeless and simple wordmark with a corporate blue. https://www.spencerstuart.com/
• Heidrick & Struggles: A refined serif typeface with an understated ampersand. https://www.heidrick.com/en
• Russell Reynolds: Bold typography with subtle elegance. https://www.russellreynolds.com/en/
• Egon Zehnder: Minimalist and professional with modernist typography. https://www.egonzehnder.com/
• Korn Ferry: Incorporates an abstract icon with a modern wordmark. https://www.kornferry.com/
Benjamin Andrews' logo should differentiate itself while maintaining the gravitas expected in this industry.
You might also look at this Search Firm:
https://www.chameleon-international.com/
Design Goals and Style:
The logo should:
1. Exude professionalism: A reflection of the high-caliber clientele and services we provide.
2. Convey discretion and trust: Highlighting our commitment to confidentiality.
3. Be globally relevant: Reflecting a worldwide presence and cultural sensitivity.
4. Feel timeless yet modern: Avoiding fleeting trends while embracing contemporary elegance.
Creative Direction:
• Preferred style: A minimalist, typographic logo or a combination of a wordmark with a subtle, abstract icon.
• Color palette: Lean toward sophisticated neutrals (e.g., charcoal, slate, navy) with possible accent colors like silver, gold, or deep greens for a touch of elegance.
• Typography: Consider modern serif or sans-serif fonts that balance tradition with modernity.
• Iconography: If an icon is included, it should be subtle and symbolic, potentially hinting at global reach, connectivity, or leadership.
• Tag Line – you may also use the Tag Line ‘Executive Search'
• Inspirations:
o The simplicity and elegance of Spencer Stuart’s wordmark.
o The professionalism of Heidrick & Struggles’ and Russell Reynolds’ typography.
o The modern and subtle iconography of Korn Ferry.
Design Deliverables:
1. Logo design in full color and monochrome versions.
2. High-resolution files in vector format (AI, SVG) and raster formats (PNG, JPG).
3. A brief explanation of the design concept and how it aligns with Benjamin Andrews’ brand values.
Guidelines:
• Originality is paramount; all submissions must be unique and not infringe on any copyrights.
• The logo should avoid clichés, such as generic globes or handshakes, and instead embrace subtlety and innovation.
• Consider designs that translate well across digital and print mediums, including small-scale applications like business cards or email signatures.

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Public Clarification Board

sonyhossain360
- 8 hours ago
#533
- 8 hours ago
Contest Holder
- 16 hours ago
for Clarity:

BENJAMIN ANDREWS
Executive Search
- 16 hours ago
1. Brandmaster24
  - 12 hours ago
  Please check my design #485 #489 this design created your requirement
  - 12 hours ago
Contest Holder
- 16 hours ago
Hello Everyone - we will be reviewing and rating initial entries tomorrow at 3pm GMT. Please also note that if you are using a TAG LINE it should be 'Executive Search' (Underneath Benjamin Andrews) - not Global Executive Search Firm. Thank you
- 16 hours ago
RajwanRajvi
- 17 hours ago
please visit my entry #453 and #454
- 17 hours ago
shrahman089
- 1 day ago
#304
- 1 day ago