Ad Design for Digital Marketing Campaigns

Status: Open
Prize: $10
Entries Received: 56

Contest Brief

Freelancer Project: Design a High-Converting Ad Post for NetWit’s Facebook & Instagram Campaigns
Project Overview:
NetWit, a Canadian-based website design and digital marketing company, is looking for an exceptional designer to create an eye-catching and high-converting ad post for its Facebook and Instagram campaigns. This ad will play a key role in promoting our expertise and services to local businesses and entrepreneurs. We’ve been 14 years in the industry, and we want this post to reflect our credibility, local presence, and ability to deliver impactful solutions.

What We Expect:
We are looking for a visually striking ad post that effectively conveys the following points while adhering to best practices for Meta platform ads. The best design will win this competition.

Ad Copy Requirements:
Highlight Our Experience:

Include a prominent statement:
"14 Years of Excellence in Website Design & Digital Marketing"
Grants for Marketing & Website Creation:

Showcase our ability to help clients secure grants for marketing and website creation.
Canadian Local Presence:

Incorporate the Canadian flag or a similar symbol to emphasize:
"Proudly Canadian – Serving Local Businesses Across Canada"
Key Services Offered:

Feature our core services:
SEO
Website Creation
Lead Generation
Google Ads
Mention:
"Experts in WordPress, E-Commerce, & Shopify"
Specialized Solutions for Common Problems:

Callout for slow or vulnerable websites:
"Slow WordPress Site? Security Issues? We’ve Got You Covered!"
Design Guidelines:
Use Vibrant Colors:

The design should be attention-grabbing while maintaining a professional look. Incorporate vibrant colors to enhance engagement.
Try to align with NetWit’s logo colors (attached to the project).
Mobile Optimization:

Ensure the design is optimized for both desktop and mobile views. The text should be legible and impactful on smaller screens.
CTA (Call-to-Action):

Add a clear CTA such as:
"Contact Us Today to Elevate Your Online Presence!" or
"Let’s Create Something Amazing Together!"
Image Quality:

Use high-resolution graphics and maintain a clean, uncluttered layout.
Compliant Design:

Follow Facebook and Instagram ad guidelines to avoid rejection. This includes:
Keeping text to less than 20% of the image.
Using a balance of visuals and text.
Why This Ad Post is Important:
This ad will directly target our potential clients, and it must resonate with small and medium businesses looking to grow their online presence. The design must inspire trust and professionalism while being visually dynamic.

Deliverables:
A single, professionally designed ad post in:
1080 x 1080 px (Square) for Instagram and Facebook Feeds.
Optional: 1080 x 1920 px (Vertical) for Instagram Stories and Reels.
Final file formats: PNG/JPEG (high resolution) and PSD/AI (editable).
Selection Criteria:
Creativity and Visual Appeal
Adherence to Brand Colors and Logo Integration
Effective Communication of Key Services
Alignment with Best Practices for Facebook & Instagram Ads
Ability to Drive Engagement and Conversions
Attached:

NetWit Logo (use this in your design)
We look forward to seeing your innovative designs! Let’s make this campaign a success together! Good luck to all participants!