As a Social Media Manager with a focus on Instagram Ads and Facebook Ads, I help businesses grow by running strategic ad campaigns that connect with their target audience. One of the biggest challenges business owners face in this space is ad fatigue. It's common for ads to start losing their appeal over time, as people tend to ignore the same content. To solve this, I continuously create fresh and engaging content and test different variations to keep the ads relevant, which boosts performance. Another struggle I often hear from clients is that they spend a lot on ads but don’t see the results they expect. This usually comes down to poor audience targeting or ineffective campaign strategies. What I do is take a data-driven approach to refine the targeting, making sure the right people see your ads, which in turn lowers your costs and increases your conversions. The ever-changing algorithms on platforms like Facebook and Instagram can also make things tricky. Many business owners feel overwhelmed trying to keep up with these changes, and their ads suffer as a result. Because I stay up-to-date on all platform updates, I adjust campaigns accordingly, so your ads continue to perform well even when the rules change. Lastly, I know tracking and measuring success can be confusing. Without the right tools, it’s hard to tell what’s working. I solve this by setting up clear tracking systems and providing detailed reports, so you always know where your ad spend is going and what results you’re getting.