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Scot R.
@scotrobnett
5.0
1
0.0
0.0
100%
Experienced Digital Marketing Professional
$45 USD / Hour
・
United States (2:42 AM)
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Joined on October 8, 2020
$45 USD / Hour
・
Hello! I am a digital marketing specialist and project manager with extensive experience in WordPress, SEO, PPC, and many other digital marketing tools and practices.
SEO is my main strength and I have helped many B2B and B2C organizations achieve ranking, revenue, and lead gen improvements.
I am well-versed in SEO copywriting, on-site SEO, CRO, and link building.
I build and manage WordPress sites. I am also comfortable with Joomla, Drupal, and other commercial, open source, or proprietary CMS.
My eCommerce experience is primarily with WooCommerce, Shopify, and BigCommerce, although I have worked with Volusion (I'd advise staying away due to security concerns and bankruptcy) and Magento (good platform but really requires a back end developer to manage it effectively).
I have a Google Ads Search certification and need to renew it, though I am in Google Ads Manager daily. I have done all of the individual certifications for Google Analytics courses and just need to complete the GA qualification. Again, I'm in Google Analytics every day, more often than Google Ads.
For email marketing I have experience with MailChimp, Klaviyo, and Constant Contact. By far the most powerful platform is Klaviyo, but at a lower price point MailChimp is still effective.
In social media I have experience with Facebook groups, Facebook pages, Facebook Business Manager, YouTube, Twitter, and LinkedIn. I'm learning more about Instagram, SnapChat, TikTok, and Twitch TV.
Finally, I have managed website, SEO, PPC, and mobile app projects from concept to launch and beyond. I have worked in Basecamp, Freedcamp, Trello, JIRA, and other project management and productivity systems. I am not PMP certified and I will not be running your Agile sprints, but I understand every component of websites and digital marketing and have worked with all types of stakeholders and contributors from link builders to developers to C level executives.
My core strengths are:
* Building, communicating, and leading comprehensive strategies
* Effectively presenting technical information to a non-technical audience
* Managing defined timeline or ongoing projects
* Providing both training and implementation support
* Staying on top of trends so you don't have to
* Consistent communication whether it is status of deliverables or answers to your questions - you will hear from me
* Honesty and integrity
* I take your project -extremely- seriously, but we will also have fun working together
SDR Productions provides digital marketing services: SEO, local SEO, Google Ads, blog and article writing, AI-enabled custom chatbots, and more.
Oct, 2019 - Present
•
5 years, 1 month
Coalition Technologies
Oct, 2020 - Sep, 2022
•
1 year, 10 months
Digital Producer Team Lead
Oct, 2020 - Sep, 2022
•
1 year, 10 months
Managed and mentored a team of Digital Producers who were all responsible for:
Management of accounts
Development of project scopes
Attending client meetings
Acting as a creative liaison between the client and team
Communicating project objectives and success criteria
Reviewing deliverables prepared for clients
Ensuring that project documents are complete & current
Maintaining awareness of the current industry environment
Upselling accounts
Closing-out projects
Oct, 2020 - Sep, 2022
•
1 year, 10 months
Education
Illinois Institute of Art
2010 - 2013
•
3 years
Culinary Arts
United States
2010 - 2013
•
3 years
Columbia College
1986 - 1990
•
4 years
English + Music Theory
United States
1986 - 1990
•
4 years
Qualifications
Google Analytics 4 Qualification
2024
Google/SkillShop
Google Analytics 4 Qualification in Progress
2024
Google Ads Search Certification
2024
Google/SkillShop
Google Ads Search Certification Renewal in Progress
2024
Certifications
SEO
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