Website Redesign & Content Strategy

*** updated instructions *** Lead generation is number 1 priority Along with your bid, please share the approach you will adopt ? Are there any similar type of work that you have delivered before - please shares some refererences with your bid. *** Scope of Work: We would like to update and improve our website dealing with cybersecurity & risk management solutions 1. Visual Design and User Experience (UX): • Modernization: Revamp the site’s design to include dynamic elements (videos, animations, interactive infographics) that better convey technical solutions. • Typography and Layout: Improve use of whitespace and typography for enhanced readability and clean design. Ensure feedback form icons are available on every page. • Responsive Design: Ensure the site is fully responsive for seamless performance on mobile, tablets, and desktop. 2. Content Strategy and Personalization ( not ready, will need to be created) • Industry-Specific Pages: Develop custom content for different industries (e.g., healthcare, finance, government) with case studies and success stories. • Persona-Based Navigation: Create personalized user pathways based on visitor roles (e.g., CIOs, IT managers). • Resource Hub: Build a content library (blogs, webinars, videos) for thought leadership. Integrate lead capture forms into the blog and resources, ensuring all forms link with Hubspot CRM. • Video Uploads: Create sections for videos including pitch deck presentations, platform overviews, and educational content. • Platform by Industry/Persona/Use Case: Showcase platform and services by specific industry, use case, or business role. 3. Lead Generation ( campaigns already defined) • Engagement Tools: Add chatbots, sign-up for beta programs, and live demo options to engage visitors. Develop waitlists for the upcoming platform for risk-based vulnerability management. • Quotation Integration: Implement PandaDoc integration to allow users to register with their work email and generate custom quotes using interactive forms. • Investor Section: Create a password-protected section where registered investors can download pitch decks and other materials. • Surveys and Polls: Integrate surveys and polls to capture visitor feedback and engagement data. • Optimized Landing Pages: Redesign landing pages for conversion, emphasizing CTAs (e.g., sign-up for beta, schedule consultations). 4. SEO, Analytics, and Visitor Tracking: • SEO Improvements: Implement basic search engine optimization by optimizing on-page content, keywords, and metadata. • Visitor Tracking: Enable website visitor tracking to monitor user interactions and improve content targeting. • Real-Time Analytics: Integrate client dashboards for cybersecurity performance insights, if applicable. 5. Performance Enhancements and Security: • Page Load Optimization: Ensure fast load speeds through image and code optimization. • Test Content Management: Develop a safe, secure method for testing content changes before pushing them to production. • Security Best Practices: Maintain high-level security standards to protect data and user information. [login to view URL] Recruitment Website ( domain name to be provided) • Design and Launch: Develop a separate, user-friendly recruitment website dedicated to attracting top talent in cybersecurity. The site should: o Include job listings, company culture insights, and career growth opportunities. o Feature candidate application forms integrated with an applicant tracking system (ATS) or Hubspot CRM. o Offer interview preparation resources and employee testimonials. o Be responsive and SEO-optimized to attract qualified candidates. Deliverables: • A fully redesigned website with improved UX, responsive design, and dynamic content. • Industry-specific and persona-based content templates. • Integrated lead generation tools (chatbots, beta sign-ups, quotation forms). • SEO optimization and visitor tracking implementation. • Interactive video sections, password-protected investor areas, and real-time analytics integration. * Important: a basic security assessment, identifying potential vulnerabilities in the site and providing recommendations for mitigation.