Hello
When I chose to become a freelancer, previously I worked as a branding team at Reven Leather Brand, where I had the task of creating and designing strategies to create brand identities and apply them to social media, especially Instagram and TikTok, because these 2 platforms have different strategies, so I always create different pillar content but have the same target. Of course, this goal is to increase engagement and traffic.
But before we move on to the marketing strategy, it would be a good idea for us to determine or design a brand identity, so that its function is what we want from people's perspective on our brand.