Social Media Manager & Ads Specialist -- 2

### *Project Description:* *Overview*: Humein ek skilled *Social Media Manager aur Ads Specialist* ki zaroorat hai jo *[login to view URL]* ke liye Facebook, Instagram, YouTube, Twitter, aur Telegram par daily activities ko manage kar sake aur effective ad campaigns chala sake. Hamare goal mein brand awareness, engagement, website traffic, aur conversions ko improve karna shamil hai. * --- ### **Advertisement Platforms** To promote **[login to view URL]** and attract potential clients, utilize these platforms effectively: 1. **Google Ads**   - **Campaigns:** Run Search Ads, Display Ads, and Remarketing campaigns with relevant social media keywords.   - **Objective:** Boost website traffic and capture potential leads through retargeting.   - **Frequency:** Monitor weekly; optimize budget based on performance monthly. 2. **Facebook Ads**   - **Campaign Types:** Use Carousel, Video, and Lead Ads.   - **Target Audience:** Business owners, marketers, and individuals seeking social media growth.   - **Objective:** Drive website traffic and gather leads with eye-catching visuals.   - **Frequency:** Update weekly based on engagement. 3. **YouTube Ads**   - **Ad Types:** Utilize in-stream ads, bumper ads, and video discovery ads.   - **Objective:** Educate on SMM services and redirect to the website.   - **Content:** Short, engaging videos highlighting benefits and services.   - **Frequency:** Monthly review and optimization. 4. **Twitter Ads**   - **Campaigns:** Promoted Tweets and Lead Generation Cards.   - **Objective:** Engage with a broader audience and drive targeted traffic.   - **Frequency:** Weekly updates. --- ### **Regular Content Posting Schedule (30 Days)** **Posting Strategy**: Consistent content across platforms to maintain a strong brand presence. #### **30-Day Posting Schedule** - **Posts**: 15 posts per platform on alternate days. - **Stories**: Daily stories for continuous engagement. - **Content Mix**: Service highlights, client testimonials, trends, and promotional offers. #### **Platform-Specific Posting Guidelines** 1. **Instagram**   - **Posts**: 15 posts, including high-quality images and carousels.   - **Stories**: Daily stories with updates, client reviews, and polls.   - **Reels**: Weekly short videos (15-30 seconds) showcasing tips, client feedback, and service highlights.   - **Engagement**: Respond to DMs and comments within 24 hours. 2. **Facebook**   - **Posts**: 15 engaging posts (images, graphics, and short videos).   - **Stories**: Daily for promotions and updates.   - **Reels**: Weekly short videos to capture a broader audience and boost engagement.   - **Goal**: Build brand trust and reach a wider audience. 3. **LinkedIn**   - **Posts**: 15 professional posts, including industry insights and testimonials.   - **Engagement**: Engage with comments and inquiries professionally.   - **Goal**: Build credibility and attract business clients. 4. **YouTube**   - **Videos**: 5 long-form videos (3-5 min) covering services, tutorials, and customer stories.   - **Shorts**: Weekly YouTube Shorts (up to 60 seconds) for quick tips or updates.   - **Goal**: Establish authority through tutorials and client success stories. 5. **Pinterest**   - **Pins**: 15 visually appealing pins that link back to the website.   - **Boards**: Organized by services like "Boost Social Media Engagement" or "SMM Tips."   - **Goal**: Generate organic traffic via visually engaging pins. 6. **Twitter**   - **Tweets**: 15 tweets sharing updates, insights, and service highlights.   - **Stories (Fleets)**: Daily story-like content (if available) for timely updates.   - **Customer Interaction**: Respond promptly to inquiries and mentions. 7. **Telegram**   - **Posts**: 15 updates on services, offers, and customer feedback.   - **Engagement**: Answer queries and manage customer support promptly in the channel. --- ### **Customer Support and Engagement** - **Response Time**: Respond to inquiries, comments, and messages within 24 hours. - **Support Content**: Share FAQs, service guides, and promo content via DMs. - **Feedback Collection**: Regularly collect client feedback to improve services and feature testimonials. --- ### **Additional Requirements** 1. **Monthly Content Planning & Review**   - Review analytics and adjust content strategy.   - Ensure posts align with current trends. 2. **Reports and Analytics**   - Weekly and monthly reports on engagement and conversions.   - Track advertising performance and adjust accordingly. 3. **Creative Content Development**   - Mix of infographics, graphics, and short-form videos for variety.   - Highlight USPs of services with eye-catching visuals. 4. **SEO and Blog Content (for Website Growth)**   - Publish blog posts on SMM-related topics to boost organic traffic.   - Focus on targeted keywords relevant to social media growth. 5. **Influencer Collaboration (Optional)**   - Collaborate with influencers in the digital marketing niche for broader reach. By following this organized plan with regular posting, advertisement, and creative short-form content like reels and shorts, your **[login to view URL]** site will see steady growth across social media, increased engagement, and strengthened brand visibility. ### **Project Title:** Social Media Manager and Ads Specialist for [login to view URL] ### **Project Description:** **Overview**:  Humein ek skilled **Social Media Manager aur Ads Specialist** ki zaroorat hai jo **[login to view URL]** ke liye Facebook, Instagram, YouTube, Twitter, aur Telegram par daily activities ko manage kar sake aur effective ad campaigns chala sake. Hamare goal mein brand awareness, engagement, website traffic, aur conversions ko improve karna shamil hai. --- ### **Responsibilities**: 1. **Social Media Content Creation & Posting**:   - Har social media platform (Instagram, Facebook, Twitter, YouTube, Telegram) ke liye **monthly 15 creative posts** banayein aur schedule karein.   - **Content Types**: Graphics, short videos, reels, stories, aur informative posts jo hamare services ke baare mein awareness aur interest badha sakein.   - Creative aur visually appealing designs banayein jo branding ke hisaab se consistent ho. 2. **Ad Campaign Creation & Management**:   - **Platform-specific Ad Campaigns**: Facebook aur Instagram ke liye image aur video ads, YouTube par video ads, Twitter par sponsored tweets, aur Telegram channel promotions.   - Target audience research karna aur **custom audience** banakar ads ko sahi audience tak pohonchana.   - **Campaign Types**: Brand awareness, website traffic, conversions aur engagement-focused ads. 3. **Audience Research & Targeting**:   - **Detailed Audience Analysis**: India aur other target regions me potential customers ko identify karna.   - Lookalike aur custom audiences create karna taaki engagement aur conversions maximum ho. 4. **Content Development for Ads**:   - Platform ke hisaab se **high-quality creatives** banayein, jaise Instagram aur Facebook ke liye attractive images aur YouTube ke liye engaging videos.   - A/B testing creatives aur messages taaki best performing variations select ho sakein. 5. **Ad Optimization & Budget Management**:   - Daily basis par campaigns ko monitor aur optimize karna, ad budget ko efficiently manage karna taaki cost per result kam ho aur ROI improve ho.   - Underperforming ads ko pause karna aur successful ads ko boost karna. 6. **Customer Support**:   - Social media ke har platform par **customer queries aur support messages** ka response dena aur resolve karna.   - Jo bhi users ko support related questions ho unko timely aur professional manner mein handle karna. 7. **Analytics and Reporting**:   - **Weekly aur Monthly Reports** banayein jo click-through rate (CTR), conversions, CPC aur ROI jaise metrics ko analyze kar sakein.   - Insights aur improvements suggest karna taaki future campaigns aur impactful ho. 8. **Competitor Analysis**:   - Competitors ke ad campaigns aur social media strategies ko analyze karna aur unhe implement karne ka process suggest karna. 9. **Remarketing & Retargeting**:   - Website aur social media engagers ke liye **retargeting campaigns** setup karna taaki interested audience dobara attract ho aur conversions complete karein. 10. **Brand Consistency Maintenance**:   - Sabhi platforms par consistent branding aur messaging ensure karna.   - Har creative aur post me branding guidelines ka dhyan rakhna. --- ### **Skills Required**:   - **Social Media Advertising**: Facebook Ads, Instagram Ads, YouTube Ads, Twitter Ads, aur Telegram channel promotion ka experience ho.   - **Creative Content Development**: Canva, Adobe Photoshop, aur video editing tools ka use aata ho.   - **Audience Targeting and Retargeting**: Advanced targeting aur retargeting skills.   - **Data Analysis**: Google Analytics aur Facebook Business Manager ka istemal kar ke ad performance analysis. --- ### **Deliverables**:   - **Monthly Social Media Content Calendar**: Ek planned schedule sabhi posts aur ads ke liye.   - **Ad Creative Designs**: Sabhi platforms ke liye high-quality images aur videos.   - **Weekly aur Monthly Reports**: Ad aur post performance ke analysis ke saath recommendations.   - **Improvement Suggestions**: Strategy aur content par recommendations taaki engagement aur conversions badhein. --- ### **Budget & Duration**:   - **Monthly Payment**: Aap apna budget mention kar sakte hain.   - **Duration**: Long-term partnership ki zaroorat hai jo monthly basis par renew ho sakti hai. **Additional Requirements (Optional)**:   - Freelancer ko ek **small sample task** diya ja sakta hai taaki unki skills aur creativity evaluate kiya ja sake. --- Is detailed description ke saath aap apne project ko post kar sakte hain jo aapko best freelancers se connect karega jo aapke website ke social media aur advertisement management me madad karenge.