Custom Trifold Brochure Redesign for two 25.5'' x 11'' for the trifold - Professional Graphic Designer Needed -- 2

******* We are offering $125 for the first brochure and $75 for the second, totaling $200. ******* ****This payment is fixed and non-negotiable.**** ***** "We are seeking a skilled and creative designer to create two professional brochures for our company. The second brochure will share the same layout and design as the first but will feature different text and content specific to its purpose.***** What I’m Looking For in a Designer - Expertise in creating clean, professional designs that enhance brand perception and appeal to customers. - Attention to detail, ensuring proper placement of text, images, and design elements throughout the brochure. - Fluency in English to ensure accurate spelling, grammar, and sentence structure. - The ability to work independently and deliver polished, customer-focused work without requiring extensive notes or revisions. - A commitment to creating original designs—no templates or Canva-based solutions. Specifications - Final designs must be 25.5'' x 11'' for a trifold format, adhering to print standards with proper bleed, margins, and fold lines. - The brochures should be optimized for both print (300 DPI, CMYK) and digital use. Important Notes - This project must deliver brochures that look professional, clean, and high-quality to instill confidence in my customers. Previously, I worked with a designer who struggled with basic English and design execution, requiring constant corrections and multiple drafts. - I need someone who understands the importance of creating an effective marketing tool that not only represents my company’s professionalism but also resonates with my customers. If you are confident in your ability to meet these expectations, I look forward to reviewing your proposal. Job Description I have two 25.5'' x 11'' trifold brochures for my HVAC company that fall far below the standards I require for my business. My previous experience with a designer was frustrating—they struggled with proper English and failed to create a professional design, even after I provided clear, detailed drafts with notes. I need a graphic designer who can independently deliver a polished, high-end brochure without needing excessive guidance or corrections. Key Issues with the Current Brochure 1. Layout and Design Flow - The layout is cluttered and lacks a clean, structured flow. There’s no proper use of spacing or alignment to make the design professional. - White space is poorly utilized, making the design feel overwhelming and unpolished. 2. Typography - Fonts are inconsistent and unprofessional, with no cohesive hierarchy for headers, subheaders, and body text. - The font sizes and styles are not optimized for readability, especially in a trifold format where content needs to stand out at a glance. 3. Images - The current images are poorly cropped, low-quality, and positioned without regard for the overall design. - Images must be high-quality and relevant to the HVAC industry (e.g., photos with Bryant air conditioners, as noted). They should integrate seamlessly with the text, avoiding overlap or busy backgrounds. 4. Branding - The logo is not consistently or prominently incorporated throughout the design. - The color palette is overly saturated, relying too heavily on bold reds and blues. This creates a harsh look. A balanced mix of brand colors with neutral tones is essential for readability and modern aesthetics. 5. Content Organization - Text-heavy sections overwhelm the reader. Information must be restructured into bullet points, icons, or infographics to make it visually digestible. - Key features (e.g., membership plans, promotions, and services) should be presented clearly and attractively. 6. Coupon Design and Readability The coupon section is poorly designed and difficult to read, especially the fine print. Coupons should be: - Readable: Use larger, legible fonts for terms and conditions. - Visually appealing: Incorporate clean borders, appropriate spacing, and professional typography to enhance credibility. - Enticing: Ensure the design makes the coupon stand out while maintaining a professional look.