Overview
We are a real estate developer based in Paphos, Cyprus, looking to design and publish a fully integrated website using HubSpot CMS. Our goal is to create a seamless, user-friendly, and data-driven website that showcases our properties and projects, supports our marketing efforts, and serves both visitors and agents efficiently. The website must fully integrate with HubSpot features and functionalities, ensuring data from our internal HubSpot objects seamlessly feeds into the website.
Key Features and Requirements
Design and Layout
Branding: Adhere to our existing branding guidelines including colour schemes, fonts, and logos.
Design Inspiration: Incorporate design elements from top real estate websites as listed in the provided URLs, ensuring an elegant, modern, professional yet simple, and overall visually appealing, design.
Templates: Modules and webpages to be re-used and implemented as necessary, being fed information from Hubspot CRM, Hubspot Products, etc, and easily updated from the front-end. The end result expected consists of approximately 25 webpages in total - all of which must be utilising a combination of custom-built modules that need to be created. Specifically:
Property Listings: Display a list of properties with filters and map integration.
Project Listings: Display a list of projects with filters and map integration.
Individual Property: Detailed page for each property with full information, media, and map.
Individual Project: Detailed page for each project with full information, media, and map.
About Us
Contact Us
Subscribe To Newsletters
Request A Viewing
Request A Partnership
Book A Consultation Via Call Meeting
About Cyprus
About Paphos
Tax Planning
Buyer’s Guide
Permanent Residency Programme
Properties for Sale
Properties for Rent
Our Services
News (feed from specific websites but delivered in the website’s environment and style)
Press Releases
Careers
Meet The Team
Media Communication Policies & Request
Social Media (direct feed from our facebook page, instagram page, linkedin page, youtube channel, etc)
Ribbons/Menus:
Collecting the above into specific categories for quick navigation as drop-downs from a ribbon menu at the top of the page, which is to include a search field
A ribbon underneath with basic information such as contact and url links to social media
Both as standard viewable items in all or most webpages
User Features:
Integration with maps for property and project listings.
Features like "similar properties", "featured listings", and "most visited".
Advanced filtering options (e.g., location, bedrooms, bathrooms, property type, VAT applicability).
Keyword search functionality.
Content Management
Ease of Use: Design front-end modules to allow easy content updates by a team of 2-3 people with minimal technical expertise.
Content Updates: Enable easy updates such as changing colors, fonts, layout options, content, and so on, through a user-friendly interface.
HubSpot Integration: Seamless integration with HubSpot objects for data management (properties, projects, agreements, prices, etc.).
Property and Project Data
Database Management: Manage and display over 100 properties and 10 projects, with plans to scale up to 100,000 properties and 10,000 projects.
Filtering and Search: Advanced filters for location, number of bedrooms, bathrooms, property type, VAT applicability, and keyword search (e.g., "seaview").
Media and Downloads
Media Types: Support for high-resolution images, PDFs, and videos.
Content Management: Easy management and updating of media files.
Marketing and Lead Generation
Lead Generation Tools: Utilize HubSpot forms, CTAs, and workflows to capture and manage leads.
Marketing Integration: Full integration with HubSpot marketing tools for retargeting, visitor interactions, and more.
SEO Optimization: SEO optimization focused on international and local markets.
Social Media Integration: Integration with Facebook, Instagram, WhatsApp, LinkedIn, TikTok, Twitter, Pinterest, and other top social media platforms.
Additional Integrations
API/ XML Integration: Enable agents to display properties on their websites via API/XML.
On-demand omnichannel and chat-supported website integrations directly with HubSpot.
Other on-demand third-party integrations.
Multi-Language Support: English, Greek, French, Spanish, German, Russian, Polish, Hebrew, Chinese, as a minimum, with full possibility to expand.
Data Protection: Ensure compliance with GDPR and Cyprus/EU data protection regulations.
User Guide and Support
Comprehensive User Guide: Detailed documentation for website management and troubleshooting.
Training Sessions: Conduct training sessions for the team on using the website and HubSpot features.
Optimization
Responsiveness: Ensure the website is optimized for both desktop and mobile devices.
User Experience: Ensure a smooth, intuitive, and engaging user experience.
SEO: Score in first 10 results for specific keywords
Project Goals:
Design & Deliver Website: Utilize our established branding and design guidelines to create a visually appealing and user-friendly website.
Build in HubSpot: Develop the new website within HubSpot, using HubSpot CMS, leveraging its full suite of tools and features, and pulling from internal data the company has already within HubSpot (objects such as products, with properties, that have been populated/have values, and so on)
Optimize for Conversion: Implement best practices and HubSpot tools to optimize the site for lead generation and conversion.
HubSpot Integration: Integrate other HubSpot functionalities as needed (e.g., forms, CTAs, workflows, chat, newsletter, and so on).
Project Scope:
Approximately 25 pages, including homepage, about us, services, contact us, pricing, and other standard pages.
Responsive design for mobile and desktop.
SEO optimization.
Integration of HubSpot forms, CTAs, and other conversion tools.
Basic training and handover documentation for our team.
Project Timeline and Budget
Timeline: Completion of everything within 4 weeks:
Fully functional website, live and tested, within 4 weeks.
Ongoing creation & delivery of comprehensive guide & user training
Milestones
Initial Setup and Design (Week 1)
Approval of branding and design
Deliver a basic website/website structure setup
Deliver 10 basic templates (6 modules & 4 webpages)
Deliver the 2 basic ribbons/menus
Development and Integration (Week 2)
Complete development of all templates (all modules & all webpages)
Complete development of ribbons/menus
Full integration with maps and filters
Setup multi-language support per required languages defined above and possibility for additional further in the future
Full integration with social media and hubspot marketing tools
Delivery (Week 3)
Fully concluding and delivering all the website
Fixing, subtracting, and adding to the above, based on user feedback
Testing and Launch (Week 4)
Thorough testing on desktop and mobile devices
SEO optimization implementation
Launching website/putting it live
User Guide and Training (Ongoing)
Creation and delivery of a comprehensive user guide
Conducting training sessions for the team
Requirements:
Proven experience with HubSpot CMS
Strong portfolio in real estate or similar projects
Ability to integrate third-party tools and ensure GDPR compliance
Excellent communication skills
To Apply:
Please provide your portfolio, relevant experience, estimated timeline and cost, and a brief proposal on how you plan to approach this project. Applicants that do not deliver specific examples of previous Hubspot CMS website-building projects, will not be considered.
Reference URLs for design inspiration will be provided via 1 to 1 chat.