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Interactive Advertising is an umbrella term that covers any advertising content created with the intention of eliciting an immediate response from the audience. This content can vary widely and may include videos, banner ads, email campaigns, landing pages, or display ads. It often relies heavily on technology, creativity and graphics to appeal to the viewership and create a memorable experience.

If you are looking for a freelance Interactive Advertising professional, there are many tasks for them to complete. They may help you build targeted campaigns that use demo-graphics or online data to reach your targeted audience effectively. They could develop visual and engaging banner ads with polished graphics and engaging copy. They are also able to create optimized website landing pages designed to convert visitors into customers. Finally, they could craft well-thought-out email marketing strategies that will help boost new customer acquisitions.

When hiring an Interactive Advertising expert, there are a variety of factors to consider in the interview process. First and foremost, make sure the candidate has relevant experience in this field and is up to date on the latest advancements in technology. They should also be able to think critically and outside the box when it comes to creating new strategies and content pieces in their area of expertise. A good candidate should have strong communication skills that allow them to articulate ideas quickly and clearly both verbally and in writing. Finally, make sure to ask for references so you can check their past performance records.

When hiring a freelance Interactive Advertising professional, rates vary widely depending on their level of knowledge and experience but generally range from $25-$100 per hour (USD).

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