With 6 years of rich experience in project management and social media operations, I am familiar with the full process from brand strategy to execution. I have worked with several internationally renowned brands (such as Montblanc, Fresh, TUMI, etc.) and successfully led high-impact marketing campaigns that resulted in user growth and brand exposure. I possess cross-cultural communication skills and have a full English-language working background. During my working holiday in New Zealand, I further honed my adaptability and team collaboration abilities. Skilled in data analysis and content optimization, I drive strategy implementation through data, enhancing project results and user engagement. Passionate about combining creativity and efficiency, I strive to create efficient, innovative project solutions.
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AM
ม.ค., 2021 - ก.พ., 2022
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1 ปี, 1 เดือน
Iblue
ม.ค., 2021 - ก.พ., 2022
•
1 ปี, 1 เดือน
Daily Operations: Managed Montblanc’s official Weibo and WeChat platforms, increasing user engagement with an average of 5,000+ new followers per month.
Project Execution: Responsible for building Lay’s WeChat Video Channel, planning and executing content strategy; followed up on collaborative projects with Fresh (e.g., Gong Jun partnership).
Creative Content: Drove the execution of creative content for Montblanc’s LE series writing tools, achieving high customer satisfaction.