We’re Relaunching! Seeking a CMO & Viral Expert to Lead the Way!

We are [login to view URL] - a platform that organizes daily live competitions where participants upload their utility bills for a chance to get them paid—by winning a skill-based game (Spot the Difference). Two months ago, we launched, attracted a few players, and celebrated some winners. After pausing to rebrand, we’re ready for an exciting relaunch. Check out our new website - [login to view URL] One of our marketing ideas is to encourage users to create short videos in exchange for a free competition entry. We’re still exploring the most effective types of videos and how to make this idea successful, and we need your expertise to help bring it to life. ### **What We’re Looking For** 1. **Relaunch Strategy and Execution:** - Refine and finalize our relaunch strategy. - Optimize the website for user engagement and conversions. 2. **Viral User-Generated Content (UGC) Campaign:** - Expand on our idea of offering free entries for user-generated short videos. - Develop clear guidelines for participants to ensure high-quality submissions. - Create and execute a plan to amplify the best videos for maximum reach and virality. ### **Requirements** - **Creative Thinker:** You’re full of innovative ideas that can spark engagement and excitement. - **Viral UGC Mastery:** You understand what makes content shareable and can create a strategy to turn our video idea into a viral success. - **Results-Driven:** Demonstrated ability to plan and execute campaigns that deliver measurable outcomes. **Target:** Our goal is to have 150-200 active users playing daily. **Duration:** Initial period of 3 months, with the possibility of extension based on results.