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Cautam un content writer / redactor care sa scrie articole, texte, advertoriale in limba romana pe un website de fashion cu o expunere foarte buna. Articolele sunt destinate imbuntatirii vizibilitatii site-ului nostru atat din punct de vedere SEO dar si pentru a oferii cat mai multe informatii persoanelor interesate de domeniul Fashion. Exista si articole despre Frumusete, Street Style, Reduceri s.a. Daca esti interesat/a de colaborare si pasionat/a de scris, te rugam: - sa ne trimiti un link al portofoliului tau de articole recente similare nisei propuse de noi - sa ne oferi o lista de recomandari (site-uri pentru care ai scris articole) In functie de calitatea articolelor redactate si de frecventa acestora, putem discuta un pret corect pentru ambele parti. Nu cautam articole ...

Caut un content writer / redactor care sa scrie articole, texte, advertoriale in limba romana pe un website de fashion cu o expunere foarte buna. Articolele sunt destinate imbuntatirii vizibilitatii site-ului nostru atat din punct de vedere SEO dar si pentru a oferii cat mai multe informatii persoanelor interesate de domeniul Fashion. Exista si articole despre Frumusete, Street Style, Reduceri s.a. Daca esti interesat/a de colaborare si pasionat/a de scris, te rugam: - sa ne trimiti un link al portofoliului tau de articole recente similare nisei propuse de noi - sa ne oferi o lista de recomandari (site-uri pentru care ai scris articole) In functie de calitatea articolelor redactate si de frecventa acestora, putem discuta un pret corect pentru ambele parti. Nu cautam articole ie...

Am nevoie de 3 articole in romana care sa includa urmatoarele cuvinte: +camasa +asimetrica +barbati "street fashion" +pantaloni +tur +lasat +barbati +ochelari +de +firma +pantaloni +piele +naturala +pantaloni +fashion +oversized +hoodie +street +style [cardigan] +colanti +latex +street +style +jeans +redhouse +cardigan +barbati +incaltaminte +barbati +fashion +baggy +oversized clothes Este nevoie sa aibe peste 500 de cuvinte fiecare articol. As vrea sa fie frumos cu subtitluri.etc.. paginat frumos. Articolul as vrea sa fie unic si sa nu fie copiat deoarece il voi folosi pentru SEO. Multumesc

Only for romanian freelancers. Am nevoie de cateva articole pe nise diferite (sanatate, tehnologie, calatorii, life-style, auto). Multumesc!

Am un uxpin pt un proiect la care sunt de realizat: 1. implementare landing page 2. navigare de forma: Home About Resources Careers Form pt Tip Cont 1 si Form pt Tip Cont 2 (in Homepage) Contact Us Page 3. toate aceste 5 pagini sunt sub forma de uxpin si deci style, pozitie , continut este gata Tema trebuie sa fie responsive, valida CSS si HTML Astept oferte pentru incepere imediata. Plata la livrare dar cu Milestone asigurat aici in freelancer.com NU E NEVOIE DE DESIGN - este NEVOIE DOAR DE IMPLEMENTARE NU MA ASTEPT LA UN COST MAI MARE DE 100$ , SUNT DISPUS LA PHASE 2 MAI CONSISTENT UNDE CONSTRUIM UN MARKETPLACE Alte proiecte disponibile imediat dupa livrarea acestuia. Multumesc.

...căror expresie a cuantificării se traduce în cifre, aș inspira împăcat. :) Ori măcar să introduc text și cifre, fără prea mare tehnoredactare ori respectiv prelucrare sau postprocesare. Sper să nu mă fi autosabotat prea tare scriind totul ”într-un suflet” și mai mult în stilul confesiv; decât în propoziții scurte, clare și întru eficiența operativității. Mai spre ambiguu ori mai spre free-style inedit, noua mea tastatură achiziționată astăzi s-a bucurat de prima ei folosire, în metoda oarbă bineînțeles, deși cu tastele-i luminate, pentru cine știe ce posibilă combinație de taste; în mediul nocturn. Dacă ajută în vreun fel în cadrul vreunui proiect, înainte de a trece la următoarea &icir...

• Actionscript 3, Flash, AIR, OOP, FLEX, JAVASCRIPT ; • Experience in game developement ; FLASH and HTML5;

salut! Am nevoide de cineva care sa-mi faca niste mici modificari la o tema wp - in sensul ca am o reclama statica -- fixed aduagata anterior care imi face provleme, site-ul meu se afisaza diferit in functie de rezolutii, la rezolutii mai mici respectivul div imi intra peste continut as vrea ca indiferent de rezolutie div-ul respectiv sa nu-mi intre peste alte div-uri

This project involves Romanian Language Translation, so the description will be in Romanian. Do not bid if you are not a native Romanian. Traducere din limba engleza in limba romana a unui text de dificultate medie. Este necesara traducerea adaptata, cu exprimare academica respectand normele gramaticale ale limbii romane. Textul original va fi furnizat sub forma de poze ale textului. Textul este in jur de 50 de pagin, vreau minim 10 pagin pe zi.

This project involves Romanian Language Translation, so the description will be in Romanian. Do not bid if you are not a native Romanian. Traducere din limba engleza in limba romana a unui text de dificultate medie. Este necesara traducerea adaptata, cu exprimare academica respectand normele gramaticale ale limbii romane. Textul original va fi furnizat sub forma de poze ale textului. Textul este in jur de 50 de pagin, vreau minim 10 pagin pe zi.

I'm in need of a graphic designer who specializes in logo design, with a particular focus on creating vintage-style logos. Key requirements: - Expertise in logo design, preferably with a portfolio of vintage-style logos. - Ability to work with a general color palette I will provide, while also suggesting complementary colors as needed. - Strong communication skills to ensure a clear understanding of the project requirements and updates. Please submit your proposal with samples of your previous work, particularly any vintage-style logos you have designed.

Title: PROMISE OF WAR Subtitle: OWNING A SPACEBAR 4 Author: JOHN WALKER same style as the last covers image needs to be upscaled

I've got an AI-generated image that needs some tweaking. The aesthetic of the person in the front needs to be updated to a Vintage and Classic style, and there are a few spelling errors in the text that need to be corrected. Additionally, the background is too crowded. Please remove some of the people in the background. Ideal Skills: - Proficiency in image editing software (Photoshop, GIMP, etc.) - Experience with AI-generated images - Attention to detail (for correcting words) - Understanding of Vintage and Classic aesthetics Please only apply if you have a portfolio of similar work.

I'm in need of a skilled graphic designer who can create a minimalist style logo for my business. The logo will primarily be used on our website, so it needs to be web-friendly and visually appealing at various screen sizes. Ideal skills and experience: - Proficient in minimalist design - Strong understanding of web design principles - Proven track record of logo design - Excellent communication skills for understanding and incorporating feedback A good sense of color and typography will be advantageous as I am open to suggestions for a suitable color scheme and typeface.

I'm looking for a graphic designer who can create a skeleton vector file for me. Key Requirements: - The skeleton design can be in any style, so creativity is welcomed. - The final deliverables must be in SVG, AI, and EPS formats. Ideal Skills: - Expert knowledge in vector graphic design - Proficiency in software like Adobe Illustrator - Creative and original thinking Please note that the primary use of this vector file has not yet been determined, and the style of the skeleton has not been specified. I am open to suggestions and would appreciate your input on these aspects.

...curd (dahi) in pots made from pure buffalo milk. Key Requirements: - The logo should be round in shape - It must incorporate an image of a buffalo - The design should resonate with our product's authenticity and quality - Experience with food industry logos will be a plus Please note that the style and color scheme of the logo have not been specifically defined yet. You will have the creative freedom to choose whether to go with a modern and minimalist approach, a traditional and ornate style, or a playful and fun design. Skills and Experience Needed: - Proven graphic design experience - Strong portfolio of logo designs - Proficiency in design software - Excellent understanding of color theory and design principles Freelancers with experience in the food indus...

I'm in need of a skilled video editor for my YouTube s...video editor for my YouTube show. The job entails: - Editing raw footage: removing off-topic chatter, long pauses, and unnecessary breaths - Seamless camera angle transitions: cutting between different camera angles without noticeable jump cuts This project involves working with raw footage that is typically 1.5 hrs and cutting it down to less than 60 min and over 10 camera angles. The editing style I prefer is balanced, with a mix of smooth transitions and fast-paced cuts. The ideal candidate should have: - Extensive experience in video editing - Proficiency in Final Cut Pro - A keen eye for detail and quality Please note, extra graphics and b-roll are not required as we will add those ourselves. I look forward to he...

I'm looking for a skilled graphic designer to recreate an existing logo in the same style for a new name, "flipi". Key Details: - The style of the original logo can be found in the attached reference file, which is in EPS format. - The color scheme will need to be updated to new colors, which will be provided. - A modern, minimalist approach is key here. Ideal candidate should have: - Proficiency in graphic design software, particularly Adobe Illustrator and Photoshop. - Strong understanding of modern, minimalist design principles. - Ability to translate and adapt existing designs while maintaining the core elements of the original style. Please ensure your portfolio demonstrates relevant experience. I look forward to seeing your proposals.

I need my old HTML website () transformed into a cleaner, more visually appealing, and creative site, while retaining its original colors and summarised content. Key Requirements: - Retain and refine the existing color scheme - Summarise and clean up the current content removing outdated content - Implement a modern, creative and artistic design style - Add contact forms to enhance interactivity Ideal Skills: - Proficiency in HTML, CSS, and JavaScript - Strong background in creative and artistic design - Experience in web development with a focus on minimalist design - Capable of creating and integrating functional contact forms - improve SEO Please note, I want a website that looks more like WordPress but still remains in HTML. The end goal is to create a professional

I'm looking for a professional-grade social media picture to promote a new service on Facebook. Key Elements: - The style should be strictly professional to align with our brand image - The picture's primary goal is to announce a new service Ideal Skills and Experience: - Proven experience in creating engaging, professional social media content - Strong understanding of Facebook's format and audience - Graphic design skills to ensure the picture is visually appealing and on-brand

...Experience with themed builds - Creativity in incorporating interesting elements and details Key Features to be Included: - Two distinct floating islands: - Frost Island: This should be a wintery paradise complete with ice sculptures, snowy trees and frozen lakes - Hell Island: This is a fiery landscape filled with lava falls and soul sand valleys - Pathways: I prefer a natural, organic style for the pathways, winding through the islands - Portals: These should be conveniently placed and seamlessly integrated into the design - Additional Elements: Feel free to incorporate any other engaging features that would enhance the user experience This project is perfect for someone who loves Minecraft and has a knack for creative building. Your contribution will play a pivotal r...

I'm seeking an experienced academic writer proficient in medical journal writing and natural sciences writing, to assist in crafting a high-quality research article for a scholarly journal. (Archives of Sexual Behavior) The Archives of Sexual Behavior has the details regarding...research, it will be minimal. My most important task is to ensure that all citations are in the correct format and that the content adheres to the APA and other citation formats. - Collaborate with me to incorporate necessary data and findings. I need to get this to the finish line. Skills & Experience Required: - Proven track record in academic writing. - Familiarity with the APA writing style. - Strong research skills and attention to detail. - Excellent communication skills for ...

I'm in need of a logo for my women's fashion brand. It should encapsulate a minimalist yet bold design. Key Features: - The logo will incorporate the letters "V & V". The "&" symbol will be creatively transformed into the silhouette of a snake. - The font for the "V & V" will be a clean, modern sans-serif. - The snake silhouette should convey an elegant style, maintaining the overall minimalist aesthetic. - The entire logo should be in a sleek, monochromatic black. Ideal Skills and Experience: - Strong portfolio of minimalist and bold designs. - Expertise in sans-serif typography. - Previous experience with fashion brand logos preferred. - Ability to create elegant silhouettes.

I'm seeking a classic old-money style logo design. It is for an investment bank/family office brand. The logo is to incorporate my company initials: SC. PLEASE SEE ATTACHMENT EXAMPLES: I have attached some inspirational pics of how I would like this to look, see attached. Ideal Skills and Experience: - Proficient in graphic design and logo creation - Experience in designing classic style logos - Creative in integrating initials or monograms into designs Please provide examples of your previous work that reflects this style. Colorway: Black and Silver, or gold and navy color scheme. Classy, old-money, heritage styling please

I'm looking for a talented designer to remake and edit my existing logo. PLEASE FOLLOW INSTRUCTIONS CAREFULLY!! Change "the candy" to same colour and style as "crew" Change the slogan to the same STYLE as the main text and leave the colour and outline please. give it that shine effect Remove background and keep all the candies connected coming out of the text. Make the chocolates the same style as the other candy images. it is looks copy pasted. After this we can re assess the design.

...teams and sports under our program. • Design Style: Modern, sleek, and professional while being approachable and inspiring. • Key Elements: • Symbolism of a “straight path” that reflects guidance, discipline, and values. • Sports-related elements that communicate athleticism and teamwork. • The organization’s Maryland roots could be subtly represented, but this is optional. • Colors: Primary palette includes #205893 (deep blue), #000000 (black), and #FFFFFF (white). Accent colors like orange or green can be added to make the design dynamic and engaging. Team Logo: Maryland Lightening • Purpose: Represents the first team under the Straight Path Athletics umbrella, starting with basketball and expanding into other sports...

I need a professional Word expert to format my 100-page training manual. The formatting tasks include: - Text Alignment and Spacing: Ensure the text is properly aligned and spaced throughout the document. - Font and Style Consistency: Make sure the font and style are consistent across all pages. - Headers and Footers Setup: Set up headers and footers correctly. Please adhere to standard formatting practices as I do not have a specific template. Your job is to prepare the document for graphic layout. Experience with Word and document formatting is essential.

Please note I shouldn't have to send you examples on what to do. You are the freelancer and should be sending me examples of what you can make I need a WordPress template created using Elementor, reflecting a bold and colorful style. The project includes developing three pages: a home page, a blog page, and a template page for a loan website. Ideal Skills: - Proficiency in WordPress and Elementor - Strong understanding of modern, bold and colorful design principles - Experience with WordPress blog functionality Key Pages: 1. Home Page: This needs to be eye-catching and vibrant, in line with the bold and colorful theme. 2. Blog Page: This will need standard blog functionality, including a comment section, share buttons, and category filters. 3. One normal page that has a Temp...

I need 20 high-quality banners designed for my website. These will include 10 desktop and 10 mobile versions. The purpose of these banners is to increase brand awareness. Key Requirements: - Create 10 mobile and 10 desktop versions of the banners. - Implement a modern and sleek design style. - Include a 'Shop Now' call-to-action on each banner. - Use provided images creatively to enhance the design. Ideal Skills and Experience: - Strong graphic design skills, particularly in web banner design. - Proven experience in creating modern and sleek designs. - Experience in designing for both mobile and desktop platforms. - A good understanding of brand awareness strategies in design. - Ability to compete with industry standards and competitors' banners.

I have an old (medical trifold) PDF that needs to be revamped according to our new brand guide and imagery. This will be utilized as printed marketing materials aimed at potential healthcare customers. Key Tasks: - Incorporate our new logo and color scheme - Utilize the specified typography and icons - Adapt to our current imagery and layout style Ideal Candidate: - Strong graphic design skills - Proficiency in brand alignment - Experience in creating engaging marketing materials - Excellent understanding of typography and layout maybe you can take inspo from here:

I'm looking for a seasoned app developer, proficient in both iOS and Android platforms, to create a news app similar to 'Way to News'. The app should embody a classic design style and contain the following key features: - Push Notifications: Users should receive real-time alerts about breaking news or updates based on their preferences. - Offline Reading: Users should be able to download news articles for later reading without an internet connection. - User Comments: A comment section for each news article, promoting user interaction and discussion. - User-friendly Feed: The news feed should be intuitive and easy to navigate, providing a pleasant user experience. Ideal candidates for this project should have a strong portfolio of similar cross-platform apps, excelle...

I'm launching a brand selling Miami/GTA 6 themed products and I need a trailer to build anticipation for its release. The trailer should be visually dark and edgy, in line with the aesthetic of the products. Key elements: - Style: Use dark and edgy visual elements. Mostly neon lights, a city at night like Miami. - Music: The trailer will use "Timeless" by The Weeknd and there will be news reports talking at the beginning. The audio should sync well with the music, creating a cohesive and engaging viewing experience. - Message: The trailer should convey a sense of excitement and anticipation. It should build up to a crescendo that leaves viewers eager for the brand's launch. Ideal skills for this job include: - Video Editing: You should be able to create a pol...

I'm looking for a creative professional who can design a unique graphic for my business card. The specific style of the logo/graphic hasn't been determined yet, so a strong understanding of modern, classic, and minimalistic design principles is a plus. The primary purpose of the card is to engage potential clients, so the design should be eye-catching and appealing to a business audience. If you have a knack for color theory and can create a visually pleasing design, I'd love to hear from you. A portfolio showcasing your previous work, particularly business card designs, will be beneficial.

I'm looking for a professional to create a lyric video for me, using a 'Text over Imagery' style. The video should feature static images sourced by the freelancer. Ideal candidate: - Proven experience in video editing - Creative skills to source and select appropriate imagery - Prior work with lyric or music videos would be a plus.

...appealing content. I can’t stress enough we need a free thinker we are not canva pros so you coming up with content ideas based on our brand will be essential if you are the type of person that will rely on us to tell you exactly what to create and when this WILL not work Responsibilities: Design graphics, presentations, and other materials as needed. Follow provided examples to match the desired style and quality. Deliver high-quality designs in a timely manner. Requirements: Must have a Canva Pro account. Proven expertise in using Canva (portfolio or examples of past work required). Strong attention to detail and creativity. Application: Please share links or samples of your previous Canva work. Applications without proof of work will not be considered. If this sound...

I'm looking for a talented artist who can create a realistic yet cringe-worthy piece of art of myself. The cat...way. - Ridiculous clothing: Think over-the-top, absurd outfits that you would typically see in cringe-inducing situations. - Awkward poses: The pose needs to be somewhat uncomfortable and out of place, contributing to the 'cringe' factor. The background should be a relatable, everyday setting, creating a contrast with the absurdity of the main subject. Ideal Skills: - Proficiency in realistic style of illustration - Ability to capture and exaggerate facial expressions - Creativity in designing ludicrous outfits - Experience with composing scenes in everyday settings If you think you can deliver a piece that will make me (and hopefully others) chuckle, I...

I am seeking a skilled 3D designer to create a modern style, external elevation design for a bungalow. The design should be stylish, contemporary and visually appealing. Ideal Skills: - Expertise in 3D design software - Strong understanding of modern architectural styles - Excellent visual design skills - Good communication for understanding project requirements Please note that there's no specific emphasis on materials or color schemes. However, a good understanding of modern design principles and aesthetics will be crucial.

I am looking for a modern logo and business card design for my company, CIK Productions. The logo should creatively incorporate a 'crown', symbolizing 'Content is King', whilst keeping the overall design modern and minimalist. The font style should be a clean and sleek 'sans-serif' type, which aligns with the modern aesthetic. Business Card Specifications: - Front: - Prominent, large text stating 'CIK' - Smaller text beneath saying 'Productions' - Black background with white lettering - Back: - The phrase 'content is King' - A QR code linking to our website Ideal candidates would have strong graphic design skills, with a portfolio demonstrating modern, minimalist designs. Experience in creating bespoke busine...

...Role-Based Access: Each user should have specific access rights and permissions (e.g., view-only, manager, administrator). Teams/Groups: Ability to create teams and assign a “Team Manager” as well as team members. 2. Communication & Collaboration Tools Internal Messaging (Email Box): Users can send messages to individual colleagues or broadcast messages to everyone. Threaded conversations or inbox-style interface to keep track of discussions. Instant Chat: Real-time chat feature for direct messages or group chats within the system. Option to upload attachments (images, PDFs, etc.) within chat. Business Card Updates: A place where users can store and update their business card/contact info in real time. Company-wide visibility of updated cards (optional privacy set...

I'm looking for a professional photographer to do an outdoor maternity photoshoot for me in a natural setting, such as a park or forest. Key details: - Style: The photoshoot should take place outdoors, amidst the beauty of nature. - Timing: The shoot should be scheduled for the afternoon, when the light is warm and soft. Ideal candidates for this project should have: - Extensive experience in outdoor photography, especially in nature - A portfolio of maternity photoshoots that demonstrates a creative and sensitive approach - Excellent understanding of lighting and composition in an outdoor context - Ability to provide a relaxed and supportive atmosphere during the shoot.

... TikTok, Facebook, or other relevant platforms. • The content should be tailored to the platform’s format (e.g., short-form videos for TikTok, reels for Instagram, etc.). 3. Content Creation: • The influencer must be capable of creating authentic and creative User-Generated Content (UGC) like videos showcasing the health products in use. • Videos should align with the influencer’s personal style and resonate with their audience while highlighting the natural, health-focused aspect of the products. 4. Product Promotion: • Promote the 100% natural health products in a genuine and effective manner, highlighting key benefits and features. • Ensure the content emphasizes health benefits (e.g., natural ingredients, eco-friendly, wellness-focu...

I'm seeking a logo design that encapsulates a minimalist style while conveying a sense of innovation and forward-thinking. The logo should be monochrome, showcasing a clean and sleek design. Ideal candidates will: - Have a strong portfolio of minimalist designs - Understand the nuances of creating a logo that embodies a forward-thinking ethos - Be adept at working with monochrome color schemes - Possess excellent communication skills to ensure the design aligns with my vision Please provide examples of similar work you've done in your proposal.

I need category icons/ grafic for a military gear shop representing: Multitool (folding pliers) Folding knive (showing half foldet knife) Pocket knive (Swiss Army Knife) Throwing knive Fixed Knife (dagger) Knife accessories Sword DIVING Knife RESCUE Knife Tools Size 16:10 png1920 × 1200 px More details: What style of icons do you prefer? Minimalist

I am looking for a skilled Shopify developer who can create a bold and vibrant online store for my branded clothing. The design should reflect a bold and vibrant style, appealing to a wide audience. Key Features: - Integration of Customer Reviews: I want to build trust with my customers through visible customer feedback. The developer should be able to set up and customize the customer review feature to fit my brand's aesthetic. Product Page Layout: - Grid View: The product pages should be laid out in a grid view. The developer must be adept at designing a user-friendly grid layout that is visually appealing and easy to navigate. Ideal Skills: - Shopify Development: Proven experience in creating and managing Shopify stores. - UI/UX Design: Ability to design a bold and vibran...

I need a fast, modern, and sleek e-commerce website for an Indian grocery store. The website should be visually appealing, user-friendly, and designed to accommodate a wide range of grocery items. It should also include: - Pa...automated refund process. - Integration with Current POS: While integration with my current Point of Sale system is preferred, it's not a deal-breaker if it's not possible. Key Functionalities: - Advanced Search and Filter: This should allow customers to easily find the products they are looking for. - Loyalty Program: A system to reward our regular customers. Design Style: The website should follow a modern and sleek design style. Please provide examples of similar websites you have created in the past. I would like to see your design an...

I'm seeking an expert in 3D animation and video production to create a high-quality product video. The purpose of this video is primarily for marketing and promotion on our company website. The ideal candidate should: - Have a strong portfolio of professional-grade 3D product videos. - Be able to convey a professional tone and style, aligning with our brand image. - Understand the nuances of creating engaging content specifically for a corporate website. This project is an exciting opportunity to showcase your creativity and technical skills in 3D animation and video production. Portable lighting produxcts such as flashlights, headlamps and lanterns

I'm in need of some compelling t-shirt designs for my lead generation business, with a strong emphasis on the phrase "Darryl Gets Results" and the hashtag "#DarrylGetsResults". Specifically, I would like: 1. Designs featuring "Darryl Gets Results" 2. Designs solely showcasing ...need of some compelling t-shirt designs for my lead generation business, with a strong emphasis on the phrase "Darryl Gets Results" and the hashtag "#DarrylGetsResults". Specifically, I would like: 1. Designs featuring "Darryl Gets Results" 2. Designs solely showcasing "#DarrylGetsResults" 3. Short, tough-love quotes or sayings about marketing or sales that are relatable and relevant The design style should be text-focused, as I ...

...residential construction industry. The logo should evoke feelings of elegance, trust, and prestige, while also showcasing our expertise in creating high-end homes. We want the design to be timeless and able to represent the company for years to come. Key Design Elements: Color Palette: Neutral tones such as black, white, silver, dark grays, or rich blues. Elegant, subtle tones that evoke luxury. Style: Modern, minimalist, and sophisticated. No overly intricate or busy designs. Clean lines, timeless appeal. Font: Preferably custom, high-end fonts that are elegant, but legible. Iconography (optional): We are open to abstract shapes, architectural elements, or monogram styles (initials). The design should feel exclusive and premium, avoiding anything too generic or corporate. What...

I need a professional PowerPoint designer. I'll provide the content, you bring the design. - Style: Presentations need to be corporate and professional. - Creativity: While I am open to suggestions, I would prefer certain colors, so a keen eye for color and design is essential.