Global Car Rental Franchise Rebranding

  • Stare: Closed
  • Premiu: $290
  • Intrări primite: 2145
  • Câștigător: andresgoldstein

Sumarul concursului

Our company name is Finalrentals. The brand name is Finalrentals. Please focus on 'Final' with 'rentals' as a supportive element in the logo. Please have a look at the top car rental Franchise brands before submitting your entry. The logo must be unique and trademarkable. We are only looking for original work.


We're seeking an expert in brand identity development and visual design to elevate our car rental franchise brand. The goal is to create a modern, dynamic, and globally recognizable brand that stands apart from competitors.

Key Requirements:
- Conduct a thorough market analysis to identify our competitive positioning and industry trends.
- Design a modern, adaptable logo that resonates with the latest trends in the car rental industry.
- Develop a comprehensive visual language, incorporating bold and vibrant colors, typography, and iconography.
- Compile detailed, easy-to-follow brand guidelines for consistent application across our 41 countries.
- Redesign our marketing materials for both digital and print to align with the new branding.
- Oversee the rebranding of our franchise locations globally, ensuring adherence to the new visual identity.

The new brand identity should reflect growth, innovation, and a significant competitive stance in the car rental industry. The revised logo should primarily convey trust and reliability, while the overall visual identity employs a bold and vibrant color palette. If you have experience in global brand development and understand the nuances of creating a customer-centric brand, we would love to hear from you.

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